The document describes an interactive kiosk called MobiNear Box that aims to improve the customer experience at malls through customer relationship management. It identifies customers via their mobile devices to provide personalized offers, discounts, maps and content downloads. The kiosk also guides customers around the mall to desired locations to increase attractiveness and loyalty.
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MobiNear Box in a Mall
1.
2. MobiNear Box
Interactive services Kiosk
To build an In-Situ CRM (Customer Relationship
Management) based on interactivity with the
customer according to his profile, history & itinerary
in the mall.
Aims :
● To increase mall's attractiveness
● To improve customer loyalty
● To manage customers flows
● To propose a new customer
experience
7. Mobile IDentification (m-ID)
If already registered,
You are now identified !
If not yet registered,
Create your Account in entering
Your loyalty card number
8. An interactive
Mobile experience
Get special Offers and Discounts
9. An interactive
Mobile experience
Download Free Content on your Mobile
(MP3, preview trailer, wallpapers, games)