The document discusses trends in mobile technology and behavior. It covers topics like the growth of smartphones and tablets, the rise of mobile ecosystems centered around companies like Apple and Google, the future of technologies like augmented reality, flexible displays and 3D printing, and how online education and mobile marketing will evolve. It also examines how connectivity and the "internet of things" will change user experiences and drive further innovation in mobile form factors and payment systems. Synesthetic marketing is presented as a way to immerse users through multi-sensory brand experiences.

1. Mobile Thirst, let’s talk about the future!
2012.12.07
Tobias Bard
Technical Creative Director
@tobiasbard
Wednesday, December 12, 12

2. AGENDA
1.
2.
Tech
Online
3. Mobile
4. Behaviour
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3. “This is a fantastic time to be entering the business world,
because business is going to change more in the next ten years
than it has in the last fifty.”
- Bill Gates
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4. TECH
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5. 4G
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6. ECOSYSTEMS
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7. APPLE
IOS
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8. GOOGLE
ANDROID
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9. MICROSOFT
WINDOWS
PHONE
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10. MORE WIRELESS
SUBSCRIPTIONS
THAN PEOPLE
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11. MORE
MOBILE PHONES
THAN TVS
Source: Jupiter
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12. 80% by 2013
Header (optional)
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13. 70%
NEVER LEAVE THE
HOUSE WITHOUT THEIR
WALLET
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Source: Ericsson Consumer Lab
13
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14. 90%
NEVER LEAVE THE
HOUSE WITHOUT THEIR
SMARTPHONE
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Source: Ericsson Consumer Lab
14
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15. Smart device activations/day
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16. Smart device activations/day
2200
1650
1100
550
0
Children Smartphones
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17. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
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18. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
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19. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
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20. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
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21. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
© MOBIENTO 15
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22. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
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23. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
© MOBIENTO 15
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24. Smart device activations/day
2200
1650
1100
550
371
0
Children Smartphones
© MOBIENTO 15
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25. Smart device activations/day
2200
1650
1100
550
500
371
0
Children Smartphones
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26. Smart device activations/day
2200
1650
1100 1300
550
500
371
0
Children Smartphones
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27. Smart device activations/day
2200
150
1650
1100 1300
550
500
371
0
Children Smartphones
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28. Smart device activations/day
2200
140
150
1650
1100 1300
550
500
371
0
Children Smartphones
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29. Device Shipments by Form Factor, Millions, 1995-2010
700
Smartphones
600
500
Tablets
400
Netbooks
300
200 Notebooks
100
Desktops
-
95 996 997 998 999 000 001 002 003 004 005 006 007 008 009 01 0
19 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2
Source: IDC, Gartner, Morgan Stanley Research
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30. © MOBIENTO 17
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31. MOBILE
DATA TRAFFIC
UP 1800% BY 2015
Source: mobilefuture.org
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32. 1G: 56 KBIT/SEC
2G: 115 KBIT/SEC
3G: 28 MBIT/SEC
4G: 100 MBIT/SEC
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Source: Forrester
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33. 1G
Voice
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34. 2G
Voice
Data
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35. 3G
Voice
Data
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36. OTT services
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37. $10-14 BILLION
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38. $65 BILLION
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39. 3G
Voice
Data
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40. 4G
Data
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41. 100% DIGITAL
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42. © MOBIENTO 28
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43. © MOBIENTO 29
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44. ECOSYSTEMS
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45. Apple
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46. Amazon
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47. Google Nexus line-up
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48. Google Nexus Q
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49. Google Nexus Q
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50. Xiaomi
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51. INTERNET OF THINGS
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52. 50bn connected devices by 2020
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53. Wednesday, December 12, 12

54. Wednesday, December 12, 12

55. Wednesday, December 12, 12

56. Wednesday, December 12, 12

57. CHEAP CONNECTED
DEVICES
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58. NEW UX MODEL
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59. “Connectivity ranking is the new Google.”
- Scott Jensen, Frog Software
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60. TRICKLE-UP
INNOVATION
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61. Wednesday, December 12, 12

62. Wednesday, December 12, 12

63. Wednesday, December 12, 12

64. FLEXIBLE DISPLAYS
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65. Wednesday, December 12, 12

66. Wednesday, December 12, 12

67. Wednesday, December 12, 12

68. Wednesday, December 12, 12

69. Wednesday, December 12, 12

70. AUGMENTED REALITY
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71. Hasbro Tag Blaster
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72. Ogg Board
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73. Sony Wonderbook
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74. Sony AR headset
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75. 3D PRINTING
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76. Rep Rap
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77. ONLINE
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78. ONLINE EDUCATION
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79. Coursera
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80. The Khan Academy
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81. MOBILE
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82. NEW BUSINESS &
MARKETING MODELS
Source: Mobile Marketer, Forrester Research
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83. © MOBIENTO 66
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84. © MOBIENTO 67
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85. SECOND SCREEN
ADOPTION &
MARKETING
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86. Wednesday, December 12, 12

87. Wednesday, December 12, 12

88. FURTHER STRUGGLES
WITH MOBILE
PAYMENTS
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89. © MOBIENTO 71
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90. THE FORM FACTOR
GAME
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91. Galaxy Beam
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92. Phone sizes
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93. 4:3
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94. Panasonic Aquos
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95. Oppo Ulike 2
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96. THE HONEYMOON IS
OVER
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97. BEHAVIOUR
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98. SYNAESTHETIC
MARKETING
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99. SYNAESTHESIA
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100. Synaesthesia
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101. Synaesthesia
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102. Synaesthesia
d d d d d d
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d b d
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d b d d d
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d b
d d d d d d
d d
d d d d d d d d
d d d d
d d d d b d
d
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103. Synaesthesia
d d d d d d
d d d d d d d d
d b d
d d d d
d d d b d d
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d d d d d d
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d d d d
d d d d b d
d
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104. SYNAESTHETIC
MARKETING
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105. Synaesthetic marketing
ABOX
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106. Synaesthetic marketing
ABOX
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107. Synaesthetic marketing
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108. Synaesthetic marketing
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109. Mini
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110. © MOBIENTO 91
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111. Synaesthetic marketing
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112. Synaesthetic marketing
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113. Synaesthetic marketing
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114. Synaesthetic marketing
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115. Thank you!
twitter: @tobiasbard
email: tobias.bard@mobiento.com
Wednesday, December 12, 12