The role of The Mobile Collective, in the EU FP7 Citizen Cyberlab project

Community
Outreach
&
Engagement

in
the
Ci3zen
Cyberlab

Margaret Gold / margaret@tmc.bz
WP7 T3 – Community Outreach & Engagement
Margaret Gold – The Mobile Collective 1

CCL
Concept
&
Objec3ves

“Citizen Cyberlab will conceive, research, testand evaluate on-line collaborativeenvironments and software tools that stimulatecreative learning through the design andconduct of scientific experiments that createnew knowledge.”

6
Ques3ons
to
Address


6
Ques3ons
to
Address

promote
learning

s3mulate
crea3vity

acquire
basic
scien3ﬁc
knowledge

*

*

*

To
this
End:

Ci3zen
Cyberlab
emphasizes
direct

par*cipa*on
of
ci*zens
at
all
stages
of

evalua3on
and
research,

in
par3cular
via
the
successful
ThinkCamp

events
developed
by
The
Mobile

Collec3ve.


1.  Build
on
exis*ng
online
communi*es
of

volunteers
and
their
established
social

networking
infrastructures,

Therefore
TMC
proposed
to:


2.  Organize
a
series
of
‘ThinkCamps’
for

crea*ve
problem
solving
and

collabora*ve
learning
where
scien3sts

and
ci3zens
can

•  meet,

•  share
their
experiences,

•  devise
new
projects
for
Ci3zen
Cyberscience,
and

•  further
develop
the
Ci3zen
Cyberlab
toolkit.

Therefore
TMC
proposed
to:


•  directly
beneﬁt
community

engagement
and

par*cipa*on,

•  provide
an
opportunity
for

improvisa3onal
crea*vity

and
tacit
learning,
and

•  serve
as
a
litmus
test
of

soQware
tools
for
Ci3zen

Cyberscience.

ThinkCamps:


Descrip3on
of
Work

WORK PACKAGE 2: Community Building &
Creative Learning Requirements. (Yrs. 1 & 2)
Task 1: Understanding Learning Behaviours;
Task 2: Requirements for Learning & Creativity
Task: 3 Community Engagement
WORK PACKAGE 7: Dissemination &
Exploitation Planning. (Yr. 3)
Task 3: Community Outreach

Summits
and
Conferences

Pilot
Project
Events

Ci3zen
Science
Tool
Hack
Days

Subject
MaWer
ThinkCamps

Grass
Roots
Meet
Ups

Engagement
Reach

Scien*sts
&

Academics

Volunteers
&

Ci*zens


1.  Grass Roots awareness
of Citizen Science
2.  Participation in Pilot
Projects
3.  Participation in Tool
Design
4.  Designing and launching
new Projects
5.  Designing and building
new Tools
6.  Becoming funding or
sponsorship Partners of
the Citizen CyberLab
Engagement
Ac3vity


Sustained
Engagement


KEY
=
our
ability
to
develop
and
maintain
a
community
in

which
individuals
have
both
the
opportunity
and
the

mo*va*on
to
par*cipate
and
contribute.

Pos3ng
Content
Viewing
Content

Two
key
ac*vi*es
in
the
ongoing
dynamics
of

a
virtual
community

Par3cipate
&
Contribute


Viewing

Scien3sts’

Involvement

Level
of

Oﬄine

Interac3on

Usefulness

/
Fun
/

Feedback

Ease
of
Use
of
Interface
/
Clarity
of
Purpose

Sense
of
Community
/
Forums

1
2
3

4

5

Pos3ng
Crea3ng
Contribu3ng

S3mula3on
&
Mo3va3on


D2.2
Requirements
for

fostering
engagement,

learning
and
crea*vity

Recommenda3ons

CV

Project
Deliverables

D2.2
Func3onal

Requirements

for
Fostering

Learning
&

Crea3vity

D2.3

Engagement

Plan

D2.4

Community

Engagement
in

Learning

through
CCS

D4.6
Crea3ve

Learning
in
CCL

Ac3vi3es

D7.2,
7.4,
7.6
&

7.9

Dissemina3on

Plans


Recommenda*on
7:

Go
beyond
current

dissemina3on
plan
to
achieve

real
engagement
and

community
building,
also

beyond
communi*es
that
the

project
members
have

already
contacts
with,
or
are

relevant
with
the
three
pilots.

Reviewer
Recommenda3ons

Community
Outreach
&
Engagement
in
Year
3

ci3zencyberlab.eu

•  11,000+
Sessions

•  Majority
of
visits
via

Direct
Links
&
Google

Search
(Biology
+
Ci3zen

Cyberlab)

•  688
Website
Hits
on
day

of
CERN
Compu3ng

Challenge
launch

•  Average
Daily
visits
grew

from
11
in
year
1
to
16
in

year
3

Healthy
Growth
throughout

Social
Media


•  CCL wide:
•  Twitter
•  Facebook Page
•  Facebook Group
•  YouTube
•  Audioboom
•  Storify
•  Slideshare
•  Flickr
•  Slackline (OTA)
•  Projects on Twitter:
•  GeoTag-X
•  RedWire
•  ExCiteS
•  SynBio4All
•  CERN
•  Epicollect
•  Projects on Facebook:
•  SynBio4All
•  CERN
CCL
Social
Media
Channels

@Ci3zenCyberlab

•  1,078
Followers

•  674
Tweets

•  37.6
K
Impressions

Mar-‐May

•  Top
Tweet
=
1,634

Impressions

•  Pint
of
Science
=

3,279
Impressions

for
7
Tweets

YouTube:
Ci3zens
of
Science

59

214

Slideshare:
Ci3zen
Cyberlab

83

Mendeley:
Ci3zen
Cyberlab

627

71

Events


Ci3zen
Cyberlab
Summit

Mozilla
Fes3val

CERN
Public
Compu3ng
Challenge

CERN
Webfest
/
Over
the
Air

Hack
Days

ThinkCamps

London
Explorer
MeetUps

Pint
of
Science

RedWire

Ci3zen
Grid

GeoKey

SynBio4All

Geotag
X

Epicollect

57
Events
in
total
in
Yr
3


Some
Event
Highlights:


Pint
of
Science


Pint
of
Science

•  CCL
Sponsored
the
London
&
Oxford

Series
–
reach
of
2,000+

•  Coverage
on
BBC
Click

•  5
CCL
Talks
with
GeoTag-‐X,
CERN’s

Virtual
Atom
Smasher,
&
Epicollect

•  35-‐50
aWendees
per
talk

•  70+
new
sessions
on
GeoTagX

•  ‘Best
Pint’
demonstra3on
of

Epicollect
=
112
submissions

•  LEARNING
=
20’s
audience
reached

Explorer
of
the
World
Playshops


Explorer
of
the
World
Playshops

•  6
Playshops
(Explorer
of
the
World)

•  4
DIY
Aerial
Mapping
sessions

•  8
-‐
15
par3cipants
per
session

•  86
aWendees
in
total

•  1
–
3
hours
in
dura3on

•  12
Other
Events,
112
aWendees

•  LEARNING
=
DIY
Prac3ces
&

Scien3ﬁc
Method

•  CREATIVITY
=
par3cipant-‐led

inves3ga3ons
&
outcomes

Mozilla
Science
Code
Sprints

•  2
CCL
Projects
for
the
Sprint:

GeoTag-‐X
&
Ci*zen
Grid

•  GeoTag-‐X
+
174
sessions,
36

analysts
&
420
tasks

•  90
par3cipants

•  Code
commits
&
bug-‐ﬁxing

for
Ci*zen
Grid

•  CREATIVITY
=
contribu3ons
to

code
base,
bug
ﬁxing

•  LEARNING
=
coders
&
young

scien3sts
from
around
the
world

Mozilla
Science
Code
Sprints

Night
Science


Night
Science

•  3
CCL
talks:
SynBio4All,

GeoTag-‐X
&
ExCiteS

•  SynBio4All
DIY
workshop

•  3
ThinkCamp
Challenges

IdeaWeave,
Epicollect
&

GeoKey

•  100+
AWendees

•  CREATIVITY
&
LEARNING
=

collabora3ons,
knowledge

sharing,
&
cross-‐ﬁeld

applica3ons

CCL
Summit

CCL
Summit

•  CCL
talks
from
ALL
of
the

partners
(accept
TMC)

•  40+
aWendees

•  50%
of
our
Advisory
Board
in

aWendance

•  8
ThinkCamp
Sessions:

EpiCollect,

RedWire,
Ci*zenGrid,
Virtual
Atom

Smasher,
GeoTag-‐X,
Crea*vity
and

Learning,
Extreme
Ci*zen
Science
Pilots,

CCL
Tracker

•  CREATIVITY
&
LEARNING
=

knowledge
sharing,
&
cross-‐ﬁeld

applica3ons

Over
the
Air


Over
the
Air

•  CCL
sponsored
CS
Challenge

•  Coverage
in
Fortune
&
BBC

•  500+
AWendees

•  2
CCL
Workshops:

RedWire,
Ci*zenGrid,

Epicollect,
&
GeoKey

•  35-‐50
AWendees
each

•  CREATIVITY
=
5
Ci3zen

Science
entries

•  LEARNING
=
dedicated
CS

workshops

The
Port
Hackathon


The
Port
Hackathon

•  150
par3cipants

•  13
projects

•  6
weeks
virtual
prepara3on

•  60
hours
to
develop
further

•  Projects
made
use
of
Epicollect
&

Pybossa

•  CREATIVITY
&
LEARNING
=
mul3-‐
background
collabora3ons,

knowledge
sharing,
and
cross-‐ﬁeld

applica3ons

Mozilla
Fes3val


Mozilla
Fes3val

•  3
CCL
Workshops
2014

•  4
CCL
Workshops
2015:

GeoTag-‐X,
CERN
Webfest,

ScienceMakers,
&
CCC

(Open17)

•  10
–
50
aWendees
each

•  CREATIVITY
=
AppMaker

project
ideas,
contribu3ons
to

GeoTag-‐X,
ScienceMakers
wiki

•  LEARNING
=
New
Audience

Reached

10
CCL
Comms
Channels

1
CCL
Website

10
Project
&
Tool
Websites

12
Project
Comms
Channels

8,750+
CERN
Challenge
Par3cipants

2,350+
Event
AWendees

57
Total
Events
in
Y3
(23
Y2
&
25
Y1)

17
Hack
Days
&
ThinkCamps
Y3

41,009
Users
&
Par3cipants

Quan3ta3ve
Results

Plaaorm
Code
User
Community
Future
Use
Cases

Ci3zen
Grid
95
85
VAS
Support

RedWire
671
2000
LEKA
start-‐up

GeoKey
629
603
ExCiteS
ongoing

EpiCollect
19
2852

RedMetrics
97
(n/a)
Leka
start-‐up

IdeaWeave
319
300
Open
Seventeen

GeoTag-‐X
1263
5996
UNESCO
/
UNOCHA

SynBio4All
(n/a)
2536
BeWencourt
Schueller

Rhizi
2095
400
UPD

Virtual
Atom
Smasher
319
670
CERN

LiveQ
425
601
CERN

VM
Web
API
67
8970
CERN

Test4Theory
Challenge
179
9123
CERN

Quan3ta3ve
Results

Qualita3ve
Results
–
for
example,
a

number
of
resul3ng
external

collabora3ons:


Qualita3ve
Results

Lightyear
Founda3on
+
Lab13

ScienceMakers
+
TMC

RedWire
+
INTERACT
Project

REACH
Ini3a3ve
+
GeoTag-‐X

Nature
Museum
TEENS
+
EpiCollect

Tsinghua
+
IdeaWeave
+
Synbio4all

ESRI
+
GeoKey

OpenSeventeen
+
CCL

Broadcast
and
share
the
goals
of
the
Ci3zen
Cyberlab
project
to
as

wide
a
community
of
ci3zen
science
prac33oners
and
scien3sts
as

possible,
in
order
to
learn
from
each
other
and
support
each

others’
ini*a*ves
in
a
collabora3ve
and
mutually
beneﬁcial
fashion

Stated
Objec3ves
Met

Establish
the
founda*ons
for
an
engaged
community
of

volunteers
in
each
of
the
CCL
Pilot
Projects,
and
an
ac*ve

community
of
contributors
to
the
development
of
the
CCL

tools
and
plarorms
for
ci3zen
science

Raise
awareness
of
ci3zen
science
in
general,
such

that
more
people
are
aWracted
to
par*cipate
in

projects
across
the
globe

1

2

3

The role of The Mobile Collective, in the EU FP7 Citizen Cyberlab project

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