Netlog is experiencing strong growth in its iPhone app and mobile site. The document discusses Netlog's strategy to be a leader in fun games and pop culture for its target demographic of 14-24 year olds globally. It considers whether Netlog should focus on apps or mobile web, and concludes that apps are best but mobile web should not be underestimated given its progress and benefits. So Netlog will do both, with apps through partnerships and mobile web in-house.
9. “ There are 2 Exceptions : businesses who have a very large and dedicated user base or solutions that requires special capabilities of the mobile device that are not accessible through the web”
12. Apps Mobile web Mobile games cross platform Yes No Location based service Yes No Integrated branding Yes Limited Micropayments Limited Not yet Costs High None Revenueshare Revenuesplit 100% Restrictions Few None Coverage Medium High
13. In general we can argue that for NETLOG the applications are the most suited solution although they are difficult to manage , ask enormous development costs and have a medium penetration in our Target group
14. But we may never underestimate the big progress that mobile web is making and the many benefits it has.