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Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
- 1. Visual Story for a Visual World With a focus on reaching Unreached Peoples via “Mobile Media”
- 4. Recognizing the Need for New Media for a New World
- 13. The Visual Story Network is a community of missional and creative Christians. Together we seek to fuel a global movement of visual story so every person on earth can encounter Jesus and His kingdom.
- 14. Why Visual Media? Why Now?
- 15. #1 Because God Hard-Wired Us As Visual Beings
- 17. Brain Rule #10 Vision Trumps All Other Senses
- 19. 68% of the brain that deals with sensory input is dedicated to vision
- 20. So your audience is literally much more “receptive” to visual media than any other input
- 28. Why Visual Media Why Now?
- 29. #2 Because audio/visual media enables those who otherwise couldn’t to be Gospel witnesses
- 31. Mobile Media Empowering Short Term Missions
- 33. Orality
- 35. Why Visual Media? Why Now?
- 36. #3 Because There Isn’t Enough Christian Ministry Visual Content Available Out There
- 38. IPR
- 40. #4 Because the Screens Available to Our Visual Media Have Never Been More Accessible or Ubiquitous
- 41. 1960? 2000? 2010? Screens available to the amateur videographer:
- 43. The Mobile in Comparison with Other Mass Media
- 52. $
- 55. What all this means and looks like for your average unreached person
- 65. The Message crosses into an very personal/ intimate arena when it comes onto a mobile
- 71. Why Visual Media #4 Because Visual Media Creation Has Never Been More Approachable
- 72. #4a Approachable Technologically/ Financially
- 73. And now for something a little different...
- 75. What in the world was that all about?
- 76. Top Mobile Phones for Shooting Good Video Nokia N8 Samsung Galaxy SII Apple iPhone 4
- 77. Other Top Budget Video Shooters Flip Ultra HD Sony WX9 Sony HX9V $78 $185 $315
- 78. A Few Helpful Accessories Phone Tripod Mount Joby Gorillapod Zoom H1 Video Tripod Recorder
- 79. Editing- Freeware for Every Level of Video Production
- 83. Why Visual Media #4 Because Visual Media Creation Has Never Been More Approachable
- 84. #4b Approachable Skills/ Techniques-wise
- 89. Why Visual Media? Why Now?
- 90. #5 Because the cost/ease of video distribution opens the world to you!
- 94. Virality
- 95. Virality
- 96. Virality
- 97. Virality
- 105. #6 Because can we still have first-mover advantage among many peoples
- 108. So What Are You Going to Do With Mobile Phones and Visual Media ?
- 111. Three Points of Entry into Visual Media Ministry
- 112. A Find and Use Existing Visual Media “as is”
- 113. YouTube
- 114. GodTube
- 115. Worship House Media
- 116. A Video Available at Worship House Media http://www.youtube.com/watch?v=dpktHJXfCzI
- 119. Global Short Film Network
- 120. The Jesus Film Project
- 122. Create International
- 127. B Modify Existing Visual Media to Fit Your Needs
- 132. C Create Your Own Visual Media
- 140. Remember, all that you’re aiming for is something that is five minutes or less and looks (and sounds) decent on a 4” mobile phone screen
- 141. Realize that even Stephen Spielberg’s first attempts at video probably stunk Mess Up!
- 142. Help Others Get Their Feet Wet!
- 147. For the earth will be filled with the knowledge of the glory of the LORD, as the waters cover the sea. Habakkuk 2:14
- 148. Mobile Advance www.mobileadvance.org A ministry of Worldwide Evangelization for Christ (WEC) International
Notas del editor
- Story of widow who was found to be pregnant many years after her husband died. Magdalena film clip, shared via workers’ mobile phones, helped turn people from wanting to kill her. She herself saw the video and has since come to faith.
- Life is changing among the unreached- in this case these people no longer ride their camels but, rather, their camels ride in their pick-ups now!
- A wonderful 35 hour dramatized “mini-Bible” was developed for one outreach but was not able to be utilized after it was belatedly realized that the intended recipients did not have access to working audio players- whether tape or CD
- As a result MegaVoice players were purchased, loaded with the audio files, and distributed. This met with limited success due to A) Breakages due to people opening them up with the screws in the back, B) Breakages from sand and hot tea entry, C) Limited ability to distribute them due to cost ($35/ea) and their “foreign-ness”.
- Abu Ziyaad was a “man’s man” in his tribe and I met him one evening, at the mourning tent set up after a neighbor died. Abu Ziyaad took on the role of emcee as the night wore on and regaled everyone with tales of his prowess, particularly in hunting. Suddenly he pulled his phone out of his robe and called up a video showing him with the game he had killed and holding his scoped rifle- all this set to a popular local tune. How amazing to see this 40 year old “man’s man” of his tribe, using mobile media so skillfully and what a call for us to take up that same media for God’s glory.
- We got the message and two years later we were able to finally start sharing and Bluetoothing on video clips from The Life of the Prophets, the Jesus Film and Magdalena: Released from Shame
- While we had come to see that the nomads we were working with had begun setting up their tents where they could get phone reception rather than where they could find water, it was interesting to find that the same thing was happening halfway around the world in Mongolia as they set up their yurts where they could find cell phone reception.
- Having had some success among our people group we packaged up the mobile media materials we were using and sent them to an African country that shared the same language and were delighted with how the workers there found even greater success in using mobile ministry. At this point we realized there was a potential sweet spot in the adoption of mobile phones around the world that, if caught, could allow for a great opportunity in getting the Gospel out.
- As such, we left the field in order to start Mobile Advance
- One of the great helps in moving mobile ministry forward has been the Visual Story Network. This organization recognizes that the biggest screen in the world today is actually the smallest- the mobile.
- John Medina, a developmental molecular biologist and director of the Brain Center for Applied Learning Research at Seattle Pacific University, has literally written the book on the human brain- Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School , a New York Times best seller in which “ he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives”
- While we have five sense only 32% of the part of the brain that deals with sensory input goes to four of the senses while an amazing 68% is dedicated to visual input!
- With that many more receptors dedicated to visual stimulus your audience really is much more “receptive” to visual input than any other input.
- Boring chart, not very visual but the info is important so…
- Realize that information that is passed on ONLY through oral means has a retention rate of only 10% (at the same time the more “concrete” you can make that information by adding sensory imagery to what is shared the higher the retention rate will be)
- Meanwhile, “information” that is passed on solely through visual means is 3.5x more likely to be remembered- it has a 35% retention rate.
- When you combine both audio and visual channels for passing on information you come out with a whopping 65% retention rate- nearly 7x greater than the retention rate for oral methods alone.
- So, vision trumps all other sense but don’t forget that the more senses you can stimulate the higher the likelihood you have for comprehension and retention
- It would be wonderful if people reaching out to foreign students, etc. could have one or two good evangelistic videos in a multitude of languages that they could pull up when they “bumped into” someone from that ethnic background- it’s possible with their phones In our experience it took approximately 6 years to gain I good degree of proficiency in a foreign language The average “lifespan” of a missionary on our field was closer to four years. If we want to maximize the evangelistic potential of our workers we need to equip them to share the Gospel fluently before they can, themselves, verbalize it fluently.
- This video, by Create International, shows how short term teams can be equipped to share the Gospel in a language they don’t speak via mobile media ministry
- Storying the Bible is being recognized more and more as being vital to hearers’ comprehension of the Gospel. Even after many years on the ground, though, this was often the kind of look I would receive when I tried to share the Gospel in a story form. I have never been a good storyteller in English and I didn’t get any better in my second language. When we started sharing via the dramatized Bible stories that Wycliffe had developed for the we found we got much better reception and comprehension. Well-done gospel poetry recordings that had been composed and recited by MBBs also really helped.
- While it could be argued that there is a good amount of video material available in English and that it would be hard to compete against the quality of video materials available in English, the same is not true among the least reached peoples of the world. In many cases there is yet to be a single evangelistic video produced in an unreached people group’s dialect.
- Another factor that has lead to the limited availability of media for sharing the Gospel among the unreached is Intellectual Property Rights issues. The limitations include necessity for payment, inability to duplicate, restrictions on altering videos to enable their use on mobile devices, etc.
- 1960- A projector screen 2000- Via VCDs and the newly developed DVD burners in nicer computers you could burn your videos for viewing on other computers and TV screens 2010- Via YouTube and other video sharing sites you have access to 2 Billion people connected to the internet and via mobile phone screens you now have access to distribution to 3 billion mobile phone users What a difference the last ten years have made!!!
- What a difference ten short years makes- from less than 750 million mobile phone subscriptions in 2000 to 5.3 billion in 2010 (with an expected 6.07 billion subscriptions by the end of 2011)
- In 2000 if you had asked me what media to use for outreach I would have definitely recommended the radio
- Things didn’t change too greatly by 2005 but the mobile had taken second place in global penetration
- By 2010 the mobile had surpassed all other forms of media. If you were coming into missions media cold I think you would really have to consider your priority being the mobile device.
- Released in 2007, signaling a massive increase in capability that is still progressing at an incredibly fast rate
- Showing part of why mobile uptake has been so exponential. “Most of the unreached would love to have all these items but can’t afford to purchase more than one of them”
- Now they can get all those capabilities in one, affordable device, the mobile phone
- New capabilities are being added to the mobile phone regularly. A Samsung phone, “The Beam” was released last year with a built-in projector. One of these phones was actually sent to the miners trapped in Chile, loaded with recent Chilean soccer match video- talk about mobiles connecting us with the hard to reach
- Wearable mobile phones that can unfold from a wristband and such are on the near horizon
- Ways of creating flexible fold-out/pull out screens to allow for much larger screen experiences are under development too.
- If you noticed how attached the young man from Sri Lanka was to his phone know that he’s not alone!
- In many ways the mobile phone might as well be physically attached to most people. It is the last thing put aside at night and first thing picked up in the morning by many. Studies show that many people never allow their phone to be more than nine feet away from them.
- The phone is the piece of technology people are most psychologically attached to, going so far as to purchase devices that they feel represent who they are or aspire to be and then personalizing them with “skins” and ringtones that even more fully express their being or aspirations.
- The mobile phone is a place where your closest contacts are held, deepest communications take place, a device you are intimately physically and psychologically connected to. When the message of Christ comes into this place it is entering a kind of “holy of holies” for people.
- Notice that all the websites listed end with “.mobi”. This means that they are being viewed over a mobile phone. As I understand it, 2/3’s of this massive internet outreaches contacts come via mobile phone connections.
- This video was filmed entirely with Nokia N8 mobile phones!!!
- While the Nokia N8 and Samsung Galaxy SII may have better cameras/processors the iPhone 4 makes up for it in video creation apps and aftermarket accessories that add to its capabilities
- The price for the Flip Ultra HD is current to 9/16/2011 at B&H Photo http://www.bhphotovideo.com/c/product/730489-REG/Flip_Video_U32120B_UltraHD_Video_Camera_Black.html This item has been discontinued by its maker and stock may run out. The Sony WX9 receives good reviews from sites like CNET, etc. and has a similar processor to the higher end Sony HX9V. The Sony HX9V is apparently quite a game changer when it comes to pocket point and shoots as you can read at EOSHD- http://www.eoshd.com/content/3152/berlin-running-and-gunning-with-zacuto-z-finder-sony-hx9v-compact . A beautiful video made with it can be found at http://vimeo.com/25396445
- Phone Tripod Mount- This allows you to mount your video phone on a tripod and shoot stable video that doesn’t have the typical handheld jitters that makes viewers seasick. These devices cost $5-25. An alternative would be a “steadicam” that allows for smoothing out of handheld vibrations and smooth pans and tilts. The Lensse iSteady SteadyCam- http://www.ebay.com/itm/Lensse-iSteady-Steadycam-Iphone-PDA-ships-USA-/110723663513 ) runs $85. The Joby Gorillapod Video is a very handy tripod that can wrap around most any survace and allow you to video from unusual angles. The ballhead allows for easy setting of camera angles although the pan and tilt isn’t necessarily smooth enough for use during filming People will watch bad video with good audio but, more often than not, for some strange reason will turn off/away from good video with bad audio. A Zoom H1 recorder is your cheapest way into quality audio recording (approximately $100) and combining that with an inexpensive lavalier microphone (like the Audio-Technica ATR-35S) placed at chest level helps audio recordings immensely
- Lightworks is a professional video editing program that was used in the production of such major movies as Pulp Fiction and Shutter Island. It is available for anyone’s use online! Far simpler (and less capable) programs are also available online as freeware too.
- To answer the first question- more than you or I will ever see To answer the second question- a heck of a lot of money!
- To answer the first question- From zilch ($0) to not that much money To answer the second question- The same- from nothing to not that much at all.
- When I wanted to learn how to do a better job at video this seemed right up my alley- the following video was what got me to put down the $10 for this book
- While that three minute video could give you a lot to work on you might want to consider this series of videos if you want a brief but pretty full overview of videography considerations- www.how2video.org . Two nice things about this site are that it was created by missionaries for missionaries with limited video equipment and that they use a lot of great humor in their videos! There’s also a community video sharing section.
- Both of the above video sharing sites- Vimeo and Metacafe- offer excellent video course that will help you go a lot further in advancing your video skills.
- These two sites also offer tremendous instruction in advancing your videography skills- the BBC site is used by multimedia journalists!
- This is a crazy set of slides that seeksto show how you, the missionary (the yellow circle towards the center of the screen), have a set of relationships that more fully live within their own circles of relationship. You can share the gospel with them but seeing the gospel move from them into their circles of relationship is vitally important. Bluetooth transfer of gospel media (the arrows) allows your contacts to share what they’ve heard and seen from you on to their relatives and friends and it can potentially even move several degrees of separation away from you to people that otherwise would have never had a chance to interact with your or your team members but now can still be confronted with the gospel via the mobile phone’s screen and speakers.
- One of my friends on the field was riding on a local bus one day when his phone beeped at him and the screen said “Would you like to receive a message from… (a name he didn’t recognize)”. Saalim hit yes and next thing he knew he had a new video on his phone (something completely secular). Saalim actually thinks it might have been someone driving alongside the bus. Christians are using this same concept at cafes, malls, etc. overseas.
- The “Kiosk Evangelist” is one way of providing a “digital watering hole” which recognizes that the unreached are often geographically, financially and technologically isolated from Christian digital resources. If we can remove those limitations by getting “digital watering holes” into their geographic vicinity and providing the digital resources at no cost and with no requirement for internet connectivity, etc. we can greatly increase the potential spread of the Gospel. The “Kiosk Evangelist” enables the storage of terabytes worth of digital media which can be downloaded onto people’s mobile phone memory cards. www.kioskevangelism.com
- A GlobalScale Dreamplug ( http://www.globalscaletechnologies.com/c-5-dreamplugs.aspx ) could be loaded with terrabytes worth of media, powered by a battery, loaded into a backpack, and brought to an area where people search for wireless hotspots. People would see a listing for a new hotspot and find themselves at a location where they could download materials from the Dreamplug. Meanwhile, you could enjoy your coffee at the café while they enjoy a new chance to meet the person of Jesus Christ!
- Speaking of distribution, what opportunities are opened to the church when 32 GB worth of media can be loaded onto a memory chip the size of your pinky nail? Already this has helped in the discipleship of new believers who could never have a Bible or media device like a MegaVoice. One such situation involved a soldier in a closed country who was on his base five days a week and his locker there was inspected regularly- the phone drew no attention and he could hear the Bible over his headphones and keep growing in his faith.
- What if we could give the unreached chances to take a picture of a Quick Response code with their mobile and be instantly transported to an outreach video or website?
- Some are looking at how to combine text and video through QR codes and mobile phones as can be seen in this Tweet. The sky is the limit but we need to start moving now!
- Christian media prepared for use in mobile ministry was brought into one country that had less than 20% mobile phone penetration. While 20% doesn’t sound like much it meant that, on the ground, every adult male had a phone. With little to no other media available to the population in that area the demand for the Christian media was intense. In fact, the local Quranic teacher began selling the Jesus Film, Magdalena, and Life of the Prophets clips at his corner store.
- YouTube can be an excellent source of videos- both Christian and secular videos that can be used as a springboard into deeper conversations. While freeware such as Freecorder 4 allow you to download the videos downloading of videos seems to contravene YouTube’s Terms of Service. Also, recognize that downloading video over the air with their phones is a very expensive proposition for most unreached people!
- GodTube is an interesting Christian alternative to YouTube and various videos that can be used in ministry can be found on the site.
- In recent years a small industry has grown up around the production of short videos intended to introduce or illustrate sermons, Sunday Schools and small group studies. Many of those videos can be found and are available for purchase at Worship House Media. The following video gives you an example of one such video.
- In addition to being a great place to make connections with others spreading God’s glory via visual story the Visual Story Network also has a video section ( http://www.visualstorynetwork.org/video ) featuring outreach videos produced by Visual Story Network members
- YesHeIs is a unique ministry intent on enabling Christians to use their social media streams as a means of sharing Christian visual media- make sure to check them out!
- The Global Short Film Network produces short films that bring up issues of the human situation- common issues we all face. Answers and the Gospel aren’t necessarily given but the intent is to enable Christians to share the videos and then get into conversations that can lead to the Gospel and the Answer.
- The Jesus Film Project has their own YouTube channel where they have the Jesus Film broken into 63 sub-segments, each less than 10 minutes in length, in at least 10 languages. The new “My Last Day” anime cartoon about the Crucifixion is also available there in multiple languages.
- Seven clips from the Magdalena Film are available in seven languages at the Magdalena Today YouTube channel
- Create International, a media outreach of YWAM, has downloadable videos available in the languages shown
- 1- Dubbing is pretty hard so subtitling is an easier way to get a second language added to an existing clip 2- Find segments that tell a story all on their own in five minutes or less. Five minutes allows for the short attention span of viewers that are mobile and keeps clips short enough to manageably Bluetooth 3- All our media needs to provide a means for viewers to start/deepen their interaction with Jesus and His Body. Make sure your media is a door opener to that deeper interaction. 4- See following slide
- Make sure to test out the video on the mobile devices your target audience uses once you’ve formatted it. I’ve received videos supposedly formatted for mobile phones that wouldn’t play on the typical mobile phones you would find overseas. These videos had been formatted for highest quality iPod/iPhone/iPad MP4 playback but it turned out that the Nokias, etc. you commonly find among the unreached needed medium quality iPod/iPhone/iPad MP4 formatting 3GP formatting causes some loss of audio and video quality but compresses files to a size which allows for efficient Bluetooth transmission (approximately 1 MB/minute for up to 8MBs total) and 3GP format works on far more lower end mobile phones than MP4
- Remember what was shared about Intellectual Property Rights! Copyright law means that you have no right to make any of the preceding modifications without permission from the creator/rights holder of the video content. That permission can come through open licensing (i.e Creative Commons, etc.) or written agreement with the creator.
- Anyone with a camera phone and access to a computer and/or internet access can now become a media mogul.
- While the Guttenberg press opened the door to mass media and video studios allowed for the creation of video content the mobile phone’s video-recording capabilities are even more revolutionary than either of the preceding as they bring mass media creation and distribution ability to the masses and not just the privileged elite.
- Video creation can be as simple as taking several images, adding narration, and converting the combination into a video utilizing such programs as PowerPoint 2010 or the free Microsoft PhotoStory 3.
- This video was created by a missionary who contracted a painter to create imagery of various Bible narratives. He then created a script with national believers, recorded a native speaker reading the narration, and then combined the imagery and narration into a video. Notice how he uses pans and zooms with the imagery (the “Ken Burns effect”).
- One of the biggest advances in mobile ministry in the past year is Sweet Publishing’s release of nearly 3000 Bible story images under open source license. This allows believers and ministries to use those images to create and use their own mobile media.
- You only need good enough media- something is certainly better than nothing among the least reached peoples of the world!!!
- Mess up early, mess up often!!! We all learn best from our failures. The key is to look at your stuff, figure out what you did well and what didn’t work well, and see what can be done to improve the next time around.
- The biggest new capability here is that local believers among the unreached now have the ability to produce their own outreach materials. These are the people who know best what message their people need to hear and see. Encourage and empower them to take advantage of this new capability to get the contextualized Gospel, their testimony, etc. out before the widest number of their fellow people possible.
- What are some other ways to move forward in developing as a visual media creator? One would certainly be to find community with others who are producing video and learn along with them and bounce your ideas and attempts off of them for their input. Such community can be found at these two sites.
- Sooner or later we all need a little creative inspiration. The following websites offer tons of rich inspiration as you see what other video producers do in setting up their shots- angles, lighting, composition, etc. Find something you like and try it yourself. Also, on Vimeo you can read the commentary below the videos and learn a fair bit right there.
- I find the Solo Video Journalist category inspiring because these are people who are doing all the pre-production, production and post-production on their own