Post install engagement CPI prices eCPM price Opportunities overview

2. About usAbout us
DIRECT MEDIA
RATNERS
DIRECT
ADVERTISERS
OUR PARTNERS
IMPRESSIONS
PER MONTH
B M
INSTALLS
PER MONTH

3. Main trends and benchmarks of mobile
performance marketing — post install
engagement, CPI prices, eCPM price and
opportunities overview

4. Seasonal global avarage cost per install
Cost per install is jumping high durring January — holiday period, gifts, brands money, lower traffic and CR.
3

5. Cost per install global overview
Android / iOS
AV. Android AV.IOS
Japan 2,69$ 3,16$
United States 1,94$ 2,20$
Taiwan 1,14$ 1,54$
China *** 1,87$
France 1,18$ 1,58$
India 0,54$ 0,8$
Germany 1,31$ 2,05$
United Kingdom 1,64$ 2,09$
South Korea 1,8$ 2,09$
Thailand 0,63$ 0,89$

6. Android post installs engagement
(Ret)
Sales funnel of non-organic traffic of Android
0.6% Click-to-Install
Install-to-Engaged
Engaged-to-Buyer
Install-to-Buyer
Organic Non-organic

7. iOS post installs engagement
(Ret)
Sales funnel of non-organic traffic of iOS
Install-to-Engaged
Engaged-to-Buyer
Install-to-Buyer
0.52% Click-to-Install
Organic Non-organic

8. Engagement benchmarks by category

9. Games sub category CPI and IAP benchmark
ACTION
ADVENTURE
CARD
CASINO
CASUAL
PUZZLE
STRATEGY

10. Ad format monetization performance overview
ARPDAU eCPM
Retention
Effect
Impressions
per DAU
Interstitials $0.013 $5.97 Bad 2.28
Banners $0.009 $0.4 Bad 22.9
Rewarded
Video
$0.007 $6.76 Good 0.87
Native Ads $0.007 $1.1 Good 6.39
Video
Interstitials
$0.006 $4.74 Bad 0.2

11. eCPM growth by country 2016 vs 2015

12. Trends overview on the global markert 2017
Next markets: Mexico, Turkey and Indonesia
Next highest growth UA channels: Video, Influencer and Programmatic
Monetization by ads
Post install optimization — CPE

13. Thank you
yaron@mobupps.com
mobupps.com