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1. This Session Speaker Smells Fantastic! Double-click to enter subtitle

2. This Session Speaker Smells Fantastic! Double-click to enter subtitle

3. Double-click to enter title Vince Robisch vince@moderncopystudio.com @vincerobisch Double-click to enter text

4. $50 Gift Certificate @vincerobisch @mybluemile #BIN2011

5. I'm not Steve Jobs...and I steal Double-click to enter text

6. I'm not Steve Jobs...and I steal Your Headline Will be Read by 5X MORE People Than Your Body Copy

7. Case Studies Promise a Benefit

8. Customer Success Story Promise a Benefit

9. Landing Page Make an Offer

10. Email Subject Lines Make an Offer

11. Reports - Deliver Relevant News

12. Top 10 Posts of Jason Falls AdAge Power 150 Blog

13. Top 10 Posts of Jason Falls The Top 25 Tumblr.com Blogs Determining the Top Education Blogs Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs Facebook Group and Brand Page Best Practices Five Social Media Trends for 2011 Social Media Statistics What is the ROI for Social Media? The Key to Developing a Social Media Strategy A First-Ever Look At The Top Blogger.com Wordpress.com & Typepad.com Blogs Social Media Is the Responsibility of Public Relations

14. Top 10 Posts of Jay Baer AdAge Power 150 Blog

15. The 39 Social Media Tools I’ll Use Today R.I.P. 3 Ways Facebook Is Killing Your Website 5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs 7 Surprising Statistics About Twitter in America The 8 Wrong Questions PR Firms Are Asking About Social Media Social Media Monitoring Tools - How To Pick The Right One 11 Mind-Blowing Reasons Your Company Needs Facebook 7 Ways to Use Social Media to Create Buzz-Worthy Events 6 Newfangled Social Media Tools Worth Discovering 13 Observations From South by Southwest (SXSW) Top 10 Posts of Jay Baer

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17. The Top 10 Reasons You Attended Blog Indiana 10. Because your boss didn't. 9. The drive to Fishers is too scenic to skip. 8. Two days of box lunches meant you didn't have to pack. 7. All the hallway talk about Google+ is worth the price of admission. 6. You made a bet on Twitter that Butler Blue 2 would crap in the hallway.

18. Top 10 Reasons You Attended Blog Indiana 5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution". 4. To see if that Big Kahuna guy is real while praying to God he has pants on. 3. You heard Gordon Heyward would be at the after-party. 2. Needed to ask Kenan Farrell if he can help you get out of a DUI. 1. You missed out on New Kids On The Block tickets and had extra money to spend.

19. The Only Headline Formula You Will Ever Need 5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution". 4. To see if that Big Kahuna guy is real while praying to God he has pants on. 3. You heard Gordon Heyward would be at the after-party. 2. Needed to ask Kenan Farrell if he can help you get out of a DUI. 1. You missed out on New Kids On The Block tickets and had extra money to spend.

20. Find The Interests of Your Readers + Solve Their Problems 5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution". 4. To see if that Big Kahuna guy is real while praying to God he has pants on. 3. You heard Gordon Heyward would be at the after-party. 2. Needed to ask Kenan Farrell if he can help you get out of a DUI. 1. You missed out on New Kids On The Block tickets and had extra money to spend.

21. What are their fears? Unhappy customers Going out of business Looking unprofessional Missing sales opportunities

22. What are their hopes and dreams? Retiring early Getting recognition Having work/life balance Selling their business

23. What (and who) do they most admire? Companies Celebrities People within their industry

24. Who (or what) holds power over them? Demanding clients Expensive office space Lack of knowledge Competition

25. What frustrates them? Wasting money Technology that is hard to learn Low margin products Their To-Do list

26. Where have they come up against limitations and failures? Can’t afford to add staff Small marketing budget Not enough time Bad customer review

27. How do they see themselves? Entrepreneurial Control freak Problem solver DIY expert

28. The List Post 8 Ways to Maximize Your YouTube Marketing Results Top 10 Ways to Increase Blog Subscribers 30 Inspirational Minimalist Business Cards 6 Daily Habits for Facebook Marketing Success 3 Places to Look for Content Ideas

29. How-To & Instructions How to Write a Popular Blog While Running a Business How to Create White Papers That Your Prospects Will Love Understanding SEO The Ultimate Guide to Keyword Research How to Utilize Social Data Effectively

30. How-To & Instructions How to Write a Popular Blog While Running a Business How to Create White Papers That Your Prospects Will Love Understanding SEO The Ultimate Guide to Keyword Research How to Utilize Social Data Effectively TWO-MINUTE DRILL

31. How-To & Instructions How to Write a Popular Blog While Running a Business How to Create White Papers That Your Prospects Will Love Understanding SEO The Ultimate Guide to Keyword Research How to Utilize Social Data Effectively Hopes & Dreams Frustrations How-To & Instructions

32. Questions Are You Overpaying for Office Space? Can Outsourcing Save Your Business? Where Are the Best States to Retire Early? What One Website Change Can Grow Your Business Now? The 23 Blogger Breeds---Which Are You?

33. Questions Are You Overpaying for Office Space? Can Outsourcing Save Your Business? Where Are the Best States to Retire Early? What One Website Change Can Grow Your Business Now? The 23 Blogger Breeds---Which Are You?

34. Questions Are You Overpaying for Office Space? Can Outsourcing Save Your Business? Where Are the Best States to Retire Early? What One Website Change Can Grow Your Business Now? The 23 Blogger Breeds--Which Are You? Holds Their Power Concept of Self Questions

35. Direct Headlines/News Save $100 With Early Registration Twitter Buys TweetDeck for $40 Million Free Social Media Icons Interview with SEO Expert, Jeremy Dearringer Welcoming Livefyre Comments Back to the Blog

36. Direct Headlines/News Save $100 With Early Registration Twitter Buys TweetDeck for $40 Million Free Social Media Icons Interview with SEO Expert, Jeremy Dearringer Welcoming Livefyre Comments Back to the Blog

37. Direct Headlines/News Save $100 With Early Registration Twitter Buys TweetDeck for $40 Million Free Social Media Icons Interview with SEO Expert, Jeremy Dearringer Welcoming Livefyre Comments Back to the Blog Frustrations Needs Who Do They Admire? Direct or News

38. Contrarian/Indirect Growing the Circle of Trust This Session Speaker Smells Fantastic HubSpot Statistics Could Lead You Astray What Habit Would You Euthanize to Youthanize? Turn Your Business Green

39. Fears, Warnings and Mistakes Warning: Social Media Won't Save Your Business Are You Making These 7 Accounting Mistakes? Can You Really Trust Google With Your Data? Why You Should Be Afraid of Not Using Google+? 3 Warning Signs That Your Website Is Useless The Tax Audit Survival Guide

40. Fears, Warnings and Mistakes Warning: Social Media Won't Save Your Business Are You Making These 7 Accounting Mistakes? Can You Really Trust Google With Your Data? Why You Should Be Afraid of Not Using Google+? 3 Warning Signs That Your Website Is Useless The Tax Audit Survival Guide

41. Fears, Warnings and Mistakes Warning: Social Media Won't Save Your Business Are You Making These 7 Accounting Mistakes? Can You Really Trust Google With Your Data? Why You Should Be Afraid of Not Using Google+? 3 Warning Signs That Your Website Is Useless The Tax Audit Survival Guide What Are Their Fears? Fears, Warnings & Mistakes

42. Simplify Your Life Simple Daily Habits to Ignite Your Passion The Minimalist Guide to Time Management Get Rid of Competition Once and for All Social Media in 15 Minutes a Day The First Steps to Delegating Authority

43. Simplify Your Life Simple Daily Habits to Ignite Your Passion The Minimalist Guide to Time Management Get Rid of Competition Once and for All Social Media in 15 Minutes a Day The First Steps to Delegating Authority 2:00

44. Simplify Your Life Simple Daily Habits to Ignite Your Passion The Minimalist Guide to Time Management Get Rid of Competition Once and for All Social Media in 15 Minutes a Day The First Steps to Delegating Authority Frustrations Limitations Failures Simplify Their Life

45. Guilty by Association 6 Design Lessons from Apple Create Annual Reports Like Warren Buffet Launch Your Next Product Like Richard Branson Read Your Customers Like Phil Ivey Master Humility Like Ochocinco What Smurfs Can Teach Us About Community

46. Guilty by Association 6 Design Lessons from Apple Create Annual Reports Like Warren Buffet Launch Your Next Product Like Richard Branson Read Your Customers Like Phil Ivey Master Humility Like Ochocinco What Smurfs Can Teach Us About Community 2:00

47. Guilty by Association 6 Design Lessons from Apple Create Annual Reports Like Warren Buffet Launch Your Next Product Like Richard Branson Read Your Customers Like Phil Ivey Master Humility Like Ochocinco What Smurfs Can Teach Us About Community Guilty by Association Who Do They Admire?

48. Guilty by Association 6 Design Lessons from Apple Create Annual Reports Like Warren Buffet Launch Your Next Product Like Richard Branson Read Your Customers Like Phil Ivey Master Humility Like Ochocinco What Smurfs Can Teach Us About Community Vince Robisch vince@moderncopystudio.com @vincerobisch