Introduction to entrepreneurship. Topics: Lean Startup Methodology, Product-Market Fit, Market-Size Analysis, Customer Acquisition , Life Time Value and Revenue Streams

1. Introduction to
Entrepreneurship
Mohammad Albattikhi

2. The False Myth of
Entrepreneurship
Think of
an Idea
Get
Funding
Retire in
Hawaii

5. Your Plan Vs Reality
.

6. Topics
1. Lean Startup Methodology
2. Product-Market Fit
3. Market-Size Analysis
4. Customer Acquisition
5. Life Time Value
6. Revenue Streams
• Pitching to Investors
• Access to Funding
• Terms of a Term Sheet
• Intellectual Property
• Sharing Economy
• Disruptive Innovation
• Business Modeling
• Convertible Notes
• Startup Valuation
• User Experience (UX)
• Behavioral Economics
• Habit Formation
Topics Available in Other Presentations

7. Lean Startup Methodology
Build
Learn Measure
ProductIdeas
Data

8. Product-Market-Fit
.

9. Suggested Method for Building
a Successful Product
Product
Validation
Business
Modeling
User
Experience
MVP
Develop-
ment
Prototyping
Customers
Acquisition
Data
Analysis
Growth
Technology
enhancement
Scale

10. Market-Size Analysis
Example: App for Connecting People with Babysitters in Jordan
World Population: 8 Billion
Jordan Population: 10 Million
Females: 4 Million
Married: 2 Million
Have a baby (0 - 3 Years old):
300,000
Have Smart Phone: 100,000
Note: The numbers above
don’t represent real data

11. Customer AcquisitionAwareness
Interest
Consideration
Purchase Satisfaction Surveys
Check-in Calls
Loyalty Programs
Product Updates
Referrals
Next Sell
Up Sell
Bundling
GET GROWKEEP

12. Customer Acquisition Cost
Marketing Expenses to Acquire New Customers
Number of Customers Acquired from the Marketing Campaign
Customer Acquisition Cost =
Life Time Value = The predicted net profit that will be generated from a
customer during the entire relationship period
Customer Acquisition Cost > Life Time Value = Financial Loss
Customer Acquisition Cost < Life Time Value = Financial Gain

13. Revenue Streams
Revenue Generating Strategies
Product / Service Sale
Brokrage Commission Fee
Lending / Renting / Leasing
Subscription Fee
Usage Fee
Advertising
Licensing / Franchising