2. GDN(Google Display Network):
The Google Display Network allows to you connect with customers with a variety of
ad formats across the digital universe. This network spans over two million
websites that reach over 90% of people on the Internet. It can help you reach
people while they’re browsing their favorite websites, showing a friend a YouTube
video, checking their Gmail account, or using mobile sites and apps.
3. How It Works:
• GDN has two main networks:
1. Search:
Search Network reaches people when they’re already searching for specific goods
or services
1. Display:
The Display Network helps you capture someone's attention earlier in the buying
cycle
• To reach TV-like audiences on a broad scale and drive brand
awareness
4. GDN has approximately 5320,00 Audience in Bangladesh at this
moment.
Audience Insight
6. GDN has the feature to set how many times an audience will view the same video.
Features
7. Features
GDN as well as AdWords uses contextual targeting based on your keywords or
your campaign’s specific topic area.
8. Budget
Mostly a successful campaign depends on the budget to reach. So as much as
you invest you will get better results. Generally Google charge $0.10 to $0.30
for per view on Youtube.
