Digital Marketing Services
Digital or online Marketing plays an important role for the growth of any new company in the today's market. you have to adopt the new marketing techniques to reach the maximum audience in the market.
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Digital Marketing Consultants (Digitalimc.com)
1. Profile & Portfolio
1. About us
2. IntroductIon
3. our servIces
4. our PortfolIo
5. Why to choose us ?
6. conclusIon.
2. 3
Introduction
Online campaign is the primordial step of modern marketing. Whether it is about
any business campaign or an election campaign, the importance of online presence
is neither irreplaceable nor invaluable. Without it no campaign can come up with
flying colours. We at Digital iMC are culturally innovative, and productive.
With our ample of knowledge in the field of modern internet
marketing, we are extensively dedicated to produce a sustainable
outcome. Whether it is a personality campaign, or an election campaign,
nothing is impossible and beyond our practical experiences.
About us
“INNOVATION needs to be a part of your culture.
Consumers are transforming faster than we are. If we don't
catch-up, we are in trouble.”
Digital iMC is one stop shop for all digital marketing requirements. We are
uniquely positioned to supply our clients with a fine blend of creative and hi-tech
digital marketing services. We have a proven record of providing
successful digital marketing solutions to brands stretching across 75 different
segments. We help you create compelling campaigns for your customers which
will stick with them for life. Let your brand shine in digital space with Digital
iMC. We take complete responsibility of building your online brand reputation.
3. 4
Our Services
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is the process of gaining web traffic and online
visibility by buying advertising spots on search engines. SEM involves
„buying traffic through paid listings on Search Engines. Digital iMC is one of the‟
most successful SEM service providers in India. Our Search Engine Marketing
(SEM) division has two main disciplines, namely PPC and Search
Engine Optimization (SEO). The former is used as a paid mechanism to get
prominent positions in Search Engines, and the latter focuses on getting good
organic listing on Google/ Other Search Engines. However, in both cases, our
SEM services are designed to focus on getting a good Quality score for our
clients, so that they can get higher positions in the least possible bidding amount.
Our SEM services are as follows:-
1.Google, Yahoo and Bing AdWords
2.Google Search and Google Display Network
3.YouTube, Banner and Gmail Ads
4.Result driven models with CPC, CPA, CPL and PPC
5.Re-Marketing and Re-Targeting
6.Speedy Click Through Rate (CTR)
Search Engine Optimization (SEO)
No matter how beautiful and tech friendly website you have, if it falls short
of online visibility, it is equivalent to having no website at all or driving with
closed eyes. Search Engine Optimization is a technical term for telling search
engines like Google, Yahoo and Bing that you are now a part of the online world
and that you have some reliable products/services for search engine's users.
Digital iMC (DMX, award winning SEO Company in Delhi, provide a full suite
of digital marketing services and. We specialize in delivering an exhaustive
range of SEO services guaranteed to work for your business. From
conceptualization to strategy and execution, our experts will give 360 degrees
SEO
4. 5
solutions to your website. Our SEO experts will take full responsibility of choosing
the right and smart keywords for your website, and will conduct an
extensive market research and competitor analysis for you. They will form a
strong foundation upon which the pillars of On-page and Off-page
optimization, link building strategies will be laid. We guarantee you an enhanced
online visibility on Google, quality Click Through Rate (CTR), conversion
rate optimization, domination on search engine results page (SERPs), and boost
in Organic leads.
Our SEO services focuses on few factors, mentioned below
Enhanced Online Visibility on Google
Quality Click Through Rate (CTR)
Conversion Rate Optimization
Increase your SERP
Boost in Organic Leads
Social Media Marketing (SMM)
“A Brand is no longer what we tell customers it is, it
is what they say it becomes”
Not only we will help you to give a social identity to your brand on social media,
but we will also maintain your reputation on it. We help content to travel across
the various outlets of internet, target communities and generate authentic inbound
linking via Social Bookmarking, Blogosphere, Photo Sharing, Audio-Videos
and Info-graphics. We have a dedicated team of SMM experts who will help
you in understanding your market reach and analyze your competitors. We
provide the perfect merger of SEO and Social Media Optimization (SMO)
which is sure to amplify your visibility to an unprecedented level. Find and be
found with our SMO professionals for effective viral marketing.
Our SMM services are listed below
•Social Media Advertising (FB, Twitter, LinkedIn)
•Multi-Channel Social Media Strategy
•Online Reputation Management (ORM)
•Lead Generation and Optimization
•Target by Age, Gender, Location and Interests
5. 8
Mobile Marketing
In today s era, the time has come that one cannot imagine their lives‟
without Mobile devices. Teenagers today are aware of online world from an
early age itself. Along with that, smart phones have become so cheaper and
accessible to everybody, that it has become almost a necessity to have a
Smartphone for smooth communication. These facts have made it crystal clear
that marketing has to go mobile. All because endless users are available there.
Mobile Marketing consists of multiple types of promotional ads designed to
appear on smart phones, tablets, and other mobile devices. According to
statistics, 40% of user s internet time is found to be spent on mobiles and 80%‟
of that time is spent on apps, gaming, etc. To gain maximum reach these
promotional ads are most commonly displayed in between usage of a mobile
application. Pop-up ads are most common mode of mobile marketing via
apps. Besides app based marketing, mobile marketing has various other
forms. They include in-game mobile marketing, QR Codes, Location Based
Marketing, SMS marketing and Mobile Image & Search Ads. Digital iMC
provide all types of Geo marketing services. With the advent of Android location
APIs, it has become much easier for us to build a location based mobile
application and target specific target audience on the basis of their location.
Our state- of art mobile applications are always keen to serve your Geo marketing
needs.
6. 10
Email marketing
1.Our email marketing services revolves around five points
2.To promote a product and services across large set of customers
3.To enhance the relationship between merchant and customers
4.To encourage customer loyalty
5.To engage an acquire customer loyalty
6.To retail old customers.
Our email marketing services are:-
1. Direct mail services
2. Transactional mail services
3. Newsletter email
4. Lead- nurturing email
5. Mobile based email marketing
Online Reputation Management(ORM)
„A good reputation is more valuable than Money . Your brand s reputation‟ ‟
online represents your personality. Before buying a product online,
hiring a new employee or forming a new relationship, statistics show that
people like to „Google It to measure how authentic it is. A single‟
misleading rumor or negative comment about your brand can lead you to
lose many valuable contacts. Online Reputation Management (ORM)
manages and monitors online sentiments to neutralize the risks posed by
negative online air surrounding your brand. The whole concept is based on
the fact that „positives can only be highlighted once the negatives are
mitigated. Our brand reputation pundits at Digital iMC have years of
domain experience of providing successful Online Reputation
Management Services to executives, politicians, small/ large businesses,
and individuals. In a very short span of time, people s dependence on‟
the internet has increased by leaps and bounds. Google has earned the
reputation of being the greatest search engine and now the virtual online
world seems more real than the real world. Any information which is
uploaded on internet enters the public domain and it never leaves the web.
7. 11
Video marketing
Videos are most preferred engagement tools by consumers and clients alike. They
are the trendiest on Google and other search engines. People love to watch videos
and prefer it over plain reading. Video Marketing involves creating and promoting
good quality, engaging videos relevant to business needs. Video Marketing is the
perfect recipe for gaining high popularity in the digital space. Indeed,
Video Marketing is a smart way to grab attention from the desired customers.
Evidently, it creates brand awareness, giving something new to the customers
every time. One needs to be very smart while promoting videos. Depending on
audience research, you need to put the right content on the right platform.
After all the required efforts, it is must to analyze the video performance amidst
the audience. It helps us to strategize concepts better in future as per the user s‟
likes and dislikes. Videos can communicate more information with more impact in
less amount of time.
Our video marketing professionals have more than a decade of production
experience. Right from pre-production to production and post-production, we will
take care of it all for you. We have professional video designers who will give you
web ready product you are bound to love. Similarly, YouTube Marketing Services
helps you to promote your brand in less than 30 seconds. We will research
on audience and determine the right strategy to put the right content on
the right platform.
.
8. 12
Our portfolio
GlobAl educAtIonAl consultAncy
WebsIte: httP://studymedIcIne.orG
About
GEC provides an opportunity for Indian students to study MBBS in Russia without
any Donation or Entrance Exam. The process of MBBS Admission in Russia
is comparatively lenient and assesses students overall performance without
any entrance examination. The Founding Managing Director of GEC Dr.Suhas
Mane has himself pursued MBBS from Russian Federation and has been
associated with the Russian Education System since then.
Director:Suhas Mane
Head Office: Pune
Courses: Medical - M.B.B.S, Medical - M.D / M.S, Dental - B.D.S, Dental - M.D.S,
Target Audience: Tamil Nadu and Maharashtra.
our role
We were appointed by Dr. Suhas Mane to develop a new Marketing Strategy based
on Adwords Marketing Campaigns, provide maximum leads and phone calls
for MBBS admissions in Russia. The initial strategy was to start with
Display Campaigns for branding and then start the Search Campaigns after two
weeks and finally get the leads with Re-marketing as well.
9. 13
DELIVERABLES:
1.Strategic Marketing Support
2.Branding
3.Lead Generation
4.Re-Marketing
TypES of CAmpAIgnS USED:
1.Display Campaigns
2.Search Network Campaigns
3.Search Network with Display Select
4.Remarketing - All Visitors, similar to convertors, similar to all
visitors.
TypES of ADS USED:
1.Text Ads.
2.Banner / Image Ads.
STRATEgIES USED:
1.Device Bid Adjustment.
2.Location Bid Adjustment.
3.Manual CPC Bidding Strategy.
4.Enhance CPC Bidding Strategy.
5.Target CPA
6.Maximize Clicks
TypES of KEywoRDS USED:
1.Broad Match Modifier
2.Phrase Match
15. 19
ToTAL AmoUnT SpEnT
4, 53, 000
AChIEVEmEnTS
1.Average Cpc: 22.87
2.Conversions / Leads: 462
3.Cost per Conversion: 966
phonE CALLS gEnERATED:
1550
Total Conversions / Leads:
462+1550 = 2012
Avg. Cost per conversion
Rs. 225
EoM
16. 28
iWebcounselor - Personal Webmaster
Website: http://www.iwebcounselor.com/
About: iWebcounselor was established in 2015. It has been functioning with
a rare supremacy and exceptional commitment in IT field. We intend to be
the reigning emperors in the world of website design and customize software
and promotion.
Head Office: New Delhi
Target Audience: USA, Canada.
Services: Website Designing, Mobile Application Development, E-Commerce Website
Development.
17. 29
Our Role
We were hired by iwebcounselor to generate traffic on the website from USA
and Canada so they can get good number of subscriptions and remarket the
services to them.
The initial strategy was to start with Display Campaign initially then we have to
change it to search and re-marketing to start getting leads.
DELIVERABLES
1.Strategic Marketing Support
2.Awareness
3.Lead Generation and subscription
Types of Campaigns Used:
1.Search Network
2.Search Network with Display Select
3.Display Network
18. 30
Strategies used:
1.Manual CPC Bidding Strategy.
2.Enhance CPC Bidding Strategy.
3.Target CPA
4.Maximize Clicks
Types of Keywords used:
1.Broad Match Modifier
2.Phrase Match
3.Exact Match
21. 33
Account Statistics:
Total amount spent(1 month): 25,961
Achievements for Awareness Phase:
1.Average Cpc: 11.94
2.Interaction / Traffic on Site: 2174
3.Interaction Rate: 1.05%
22. 34
Little App Deals
Website: https://littleapp.in/
App: https://play.google.com/store/apps/details?id=com.little.nvy
About
Little App is a deals marketplace that brings the best deals in the city. Our no-fuss
and friendly search option lets access the best deals for Restaurants,
Movies, Hotels, Salons, Gyms and Spas too. The app connects the consumers with
physical retailers via smartphones in the best possible way. Users can
browse through a number of deals on “Little” to add that extra spice in their
lifestyle.
They Can also Download the app to spend a “Little” less on almost everything.
Services: Deals, Coupon Codes, Promo Codes.
Target Audience: All over India.
24. 36
Little App Application:
App: https://play.google.com/store/apps/details?id=com.little.nvy
Our Role
We were appointed to promote the application and get the deals through the deals
available on the website. We ran different app install campaigns, search app
install, display app install, and Universal App Campaign to achieve the client’s
Goal.
25. 37
DELIVERABLES
1. Product Sales
2. Lead Generation
3. Re-Marketing
4. App Installation
Types of Campaigns Used:
1. Universal App Campaign.
2. Search Network Campaigns
3. Search Network with Display
Select
4. Remarketing Campaigns.
Types of Ads Used:
1. Text Ads.
2. App install Ads.
27. 39
1.Broad Match
2.Broad Match Modifier
3.Phrase Match
4.Exact Match
Account Statistics:
Total amount spent: 12,30,846
Achievements:
1.Average Cpc: 7.02
2.Conversions / Leads: 61,269
3.Cost per Conversion: 20.09
28. 40
Why to choose us
Best Technical support:-
Digital iMC is culturally innovative and productive. With strong technical
backbone and years of experience, we provide our customers the best state
of art technical solution for their business. We have a team of certified
technical workers who are purely devoted to find out any technical
solutions regarding to SEO, SMO, SMM, SEM, ORM, mobile marketing, web
development & web designing and many more.
Cost effective service:-
Alike other digital marketing agencies our services are cost-effective and can be
afford by any middle class businessman. Either you are a high roller of traditional
market or a small businessman; our service charges won t bother your pocket.‟
29. 41
Conclusion
In today s competitive market of internet marketing „visibility and „traffic is the‟ ‟ ‟
subject of paramount interest. Without high visibility, no website can attract
enough of customers. However, in order to attain high ranking and high potential
traffic, one must focus on multiple aspects of digital marketing, including
SEO, SMO, SEM, ORM, mobile marketing and as well as email marketing. We at
Digital iMC are culturally innovative and productive. We have years of
experience in the above mentioned fields of digital marketing. With our
strong technical team and highly dedicated customer-centric approach, we
provide our customers the best online marketing solutions- „A kind of experience
that they have never before . Last but not least we simply want to urge you to give‟
us a single change to bloom and we will never let you down.
The end