1. Qlik DataMarket Messaging
June 2016

2. Narrative
Qlik DataMarket is our Data as a Service (DaaS) cloud offering that provides companies with the accessibility to a vast collection of
valuable, up-to-date and ready-for-use data from external sources in secured and affordable manner.
The world is changing at an ever increasing pace and companies needs to stay ahead of their competition by becoming more agile and
to able to respond to external changes. Innovation is the key to keep up with the pace of market change. In order to do this, companies
should adopt an outside-in data view approach when analyzing business operability and performance. Qlik DataMarket enable
enterprises, many of which are accustomed to analyzing data from core systems-of-record, to enrich the context of their internal data,
and gain new insights into their markets, customers and operations.
Enterprise often struggles to meet the rising demands of a wider audiences as appetite for analytics grows within the organization. Qlik
DataMarket offers a complete data service with a wide range of data via a subscription model. Business users can search custom,
syndicated and public data from a fully curated data sets from known sources that is always up-to-date and ready. Qlik ensures the
integrity and transparency of data right from its source through to the hands of the users, providing enterprises with credible and
trustworthy data without compromising the source and lineage of the data.
Being able to access and combine data is essential to gaining insight and value from the data. Qlik DataMarket is fully integrated within
Qlik, providing business users with a seamless familiar experience of ingesting data, regardless whether the data sets are from internal
or external sources, intuitive workflow design with visual data preparation simplifies the data preparation and merging process, making it
possible for users of any skill level to easily combine external data with their internal data. Qlik removed the complexity behind the
process of data conforming between disparate data sources by normalizing data from our data providers and bringing them together in
one single platform with a common format so it can be easily searched, acquired and combined with other sources.

3. Qlik DataMarket
The Full Picture
Complete Data
Service
Effortless Acquisition
Enrich Your Content
Massive Variety of
Data
Fully Integrated
Ingestion
Connect The Pieces Always Ready
Visual Data
Preparation
Completely New
Perspective
Trusted
Data Source
One Place One
Format
Data at Your Service

4. Qlik DataMarket
The Full Picture
Capability Why do people care? What is it? What makes ours better?
Enrich Your Context Most enterprises are accustomed to
analyzing data from core systems-of-
record that are centrally managed by
IT, they cannot get an external view
of the business by looking at these
internal data in context with external
data.
Enterprises can gain new insights
into customers, markets, supply
chains and operations, anticipate or
influence change in customer habits
and needs by enriching their data
landscape with external sources that
can help bring value to internal data.
A robust data integration layer that
creates a unified view of
information to allow users to
augment and cross reference their
internal data to add context and drive
deeper insights
Connect The Pieces While internally sourced data can
provide valuable insights to the
business and its customers, business
may need to include new sources of
external-sourced information for
analysis to get a complete picture.
Provides business users with the
accessibility to a comprehensive
library of externally sourced data and
allowing them to easily integrate with
their own data to create insights.
A comprehensive library of data in is
made accessible from directly within
Qlik Sense and Qlikview via a
connector, simple and powerful data
integration easily integrate externally
sourced data with their own.
Completely New
Perspective
The world is changing at an ever-
increasing pace, enterprises need to
become more agile and develop
strategies to response quickly to
changing market condition and
external changes to stay ahead of
their competition.
To develop innovation and drive
transformation that keep up with the
pace of market change, enterprise
need to have a comprehensive view
of their business and its environment
it operates in by having a outside-in
data view perspective.
A fully integrated, simple and intuitive
visual analytics platform that allows
users to benchmark, verify, and then
visualize externally sourced data to
gain insights and understand
important associations and
relationships with internal data.
Data at Your Service

5. Complete Data Service
Capability Why do people care? What is it? What makes ours better?
Massive Variety of
Data
Enterprise often struggles to meet
the rising demands of a wider
audiences as appetite for analytics
grows within the organization, many
business units turns to acquiring data
from different sources and build their
own data silos, fragmenting from the
enterprise data landscape.
A wide range of proprietary and
public data is made available to
users across the organizations,
allowing them to integrate and enrich
business critical data with their own
data, leading to deeper insights into
the business.
Curated data packages from many of
the most consulted global data
sources provides a broad range of
data that applies across any industry
and function, topical packages are
also regularly being added for
specific industries and business
functions.
Always Ready Data acquired from external sources
are often fragmented , unstructured
and poor in data quality, it requires
significant technical capabilities to
manage and maintain the quality and
reliability of these data as compared
to internally source data.
Business users are provided with
access to up-to-date data from
external sources, without having to
search through a fragmented data
landscape, with updates made
available as soon as data are
updated at source.
Provides ready-for- use data through
a reliable cloud service that offers a
centralized way to source, manage
and furnish external data to any
users, proven by our long-standing
track record for maintaining the
uptime of our data service.
Trusted Data Source As the variety and volume of data
grows within an enterprise, it
becomes more difficult to keep track
of the different sources of external
data and the successive
transformations over time.
Enterprises will require trusted data
provider that provides credible and
trustworthy data from external
sources without compromising the
source and lineage of the data.
Integrity and transparency of data is
ensured right from its source,
through to the hands of the users,
and provides information about the
origin and the creation process of the
data.
Qlik DataMarketData at Your Service

6. Qlik DataMarket
Effortless Acquisition
Capability Why do people care? What is it? What makes ours better?
Fully Integrated
Ingestion
By focusing on the business value of
data analysis without needing
extensive knowledge of the
underlying data, business users can
move quickly and assess what is
happening in the business and its
environment.
Users are provided with a seamless
experience of ingesting data,
regardless whether the data sets are
from internal or external sources
through a centralized platform.
Qlik DataMarket is fully integrated
into Qlik Sense and QlikView through
a connector, allowing users to
acquire and combine external data
with their internal data with equal
ease.
Visual Data
Preperation
Combining data sets from disparate
data sources is a crucial first step to
gain more context and drive deeper
insights of those data, but that
means spending precious time to
understand the relationship between
the data sets.
Simplifying data preparation and
merging process to unify disparate
data sets for analysis, and to make it
possible for users of any skill level to
easily combine external data with
their internal data
Qlik Sense provides a graphical,
intuitive workflow design, guiding
users through every step of the data
merging process, a visual-based
data manager provide intelligent
proposal for table joins between
multiple data sets.
One Place One
Format
When integrating data from diverse
external data sources, data
conformity needs to be exercised
even if the original dataset is clean
within each data source.
Removing the complexity in the
process of data conforming between
data sources by providing links
between disparate data sets through
common identifiers.
Complex and diverse data from our
data providers are normalized and
brought together in one single
platform with a common format so it
can be easily searched, acquired
and combined with other sources.
Data at Your Service

7. Positioning Descriptions
Qlik DataMarket provided a complete cloud-based data service with a wide range of data
provided through fully curated data sets from known sources via a subscription model that is
always up-to-date and ready, enabling enterprises gain new insights into their business by
enriching the context of their internal data and having an outward-facing data view approach.
50 Words
100 Words
25 Words
Qlik DataMarket provided a complete cloud-based data service with a wide range of data from
known sources via a subscription model that is always up-to-date and ready, enabling
enterprises gain new insights into their business by enriching the context of their internal data
and having an outward-facing data view approach. A comprehensive library of curated data
sets made accessible from directly within Qlik to make it possible for users of any skill level to
easily combine external data with their internal data, to add context and drive deeper insights.
Qlik DataMarket is our Data as a Service cloud offering that provides companies with the
accessibility to ready-for-use data from external sources in secured and affordable manner.

8. For Individuals, groups, and organizations
Who Wants to make use of external data to
gain new insight into their customer,
markets and operations
Qlik’s DataMarket Offers a complete cloud-based data
service providing ready-for-use data from
external sources in secured and
affordable manner
Unlike other DaaS
vendors
Qlik DataMarket is fully integrated within
Qlik, making it possible for users of any
skill level to easily combine external data
with their internal data with powerful
integration
Resulting in More insights through associations,
gaining context with internal data and
drive deeper insights into their business
Promise (Why buy? Why Qlik? Why Now?)