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1. King Baudouin Foundation - African Development Prize, by Hervé Lisoir
2. BetaGroup asbl by Julie Cruyt
1. « Africa & Belgium : sharing common challenges?» By Khadijat Abdulkadir

« How mature is the African Market & what are the opportunities? » Tonee
Ndungu
1. Startups’ pitches
- Kytabu (Kenya), Tonee Ndungu
- BarefootLaw (Uganda), Gerald Abila
- FarmerLine (Ghana),Alloysius Attah
- eWala.co (Belgium), Stephane Ugeux
- Be You & Shop (Belgium), Umba Junior Tandu
Live Tweets
Networking drinks
BetaGroup @BetaGroup  
Betagroup
@KB_PrizeKing Baudouin Foundation
Beta Group –
20/06/17
You inspire us
SLOW EXPENSIV
E
RISKY
The 3 pains of Money transfer
The remittance market
Amount of remittances in 2015
(Mds d’€)
Average price of
commission :
8% 12%
A product offer dedicated to the diaspora
Airti
me
➢ Airtime can be use as credit
phone for:
• Calls
• Texts messages
• Data internet
Money Transfer
(2018)
Mobile
Money
➢ Airtime can fulfill the 3
functions of money:
• Account unit
• Stores of value (credit
phone)
• Intermediary in exchanges
Bank
transfer
Cash to
cash
How does it work?
Our Business Model
Air Time
Money transfer
10 %
6 %
15 %
8-15 %
Average
commission
Next steps : fundraising
250K
€
Widening of product offer
Acquisition of bank licence to
launch Money transfer
Earning of market shares
Product development to offer an
access to our platform both
simple and fast to be more
attractive
European expansion
Lauching of the digital
campaign
35
%
25
%
40
%
➢ 3 axes of development for 2018 :
Our vision
Create a product that
responds to the real needs
of the diaspora
By the diaspora for the diaspora Allowing the Diaspora to be
part of our project
Team presentation
• OTAN research division
• Asistant General Manager at
Viva Square
• M e m b e r o f t h e A f r i c a n
Diaspora Network in Europe
(ADNE)
• Econet Leo Burundi
Startup Lab which offers several
services to Ewala thanks to its
specialists in various fields of
expertise:
• Stéphane Dehousse : CTO
• Baudouin de Troostembergh  :
Business Developer
• Raphael Halberthal  : Strategy
& Product
• Manuel Gonzalez  : Graphic
Designer
➢ We have a team with various profiles whose strenghts rely on their deep knowledge of the
diaspora community thanks to their experiences abroad, in Africa and America Latina.
Sinouhé Monteiro Stéphane Ugeux Startup Factory
Contacts
EwalaH
Q
@EwalaH
Q
EwalaH
Q
http://
ewala.co
sinouhe@ewala
.co
stephane@ewal
a.co

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Stephane Ugeux

  • 1. 1. King Baudouin Foundation - African Development Prize, by Hervé Lisoir 2. BetaGroup asbl by Julie Cruyt 1. « Africa & Belgium : sharing common challenges?» By Khadijat Abdulkadir
 « How mature is the African Market & what are the opportunities? » Tonee Ndungu 1. Startups’ pitches - Kytabu (Kenya), Tonee Ndungu - BarefootLaw (Uganda), Gerald Abila - FarmerLine (Ghana),Alloysius Attah - eWala.co (Belgium), Stephane Ugeux - Be You & Shop (Belgium), Umba Junior Tandu Live Tweets Networking drinks BetaGroup @BetaGroup   Betagroup @KB_PrizeKing Baudouin Foundation
  • 4. SLOW EXPENSIV E RISKY The 3 pains of Money transfer
  • 5. The remittance market Amount of remittances in 2015 (Mds d’€) Average price of commission : 8% 12%
  • 6. A product offer dedicated to the diaspora Airti me ➢ Airtime can be use as credit phone for: • Calls • Texts messages • Data internet Money Transfer (2018) Mobile Money ➢ Airtime can fulfill the 3 functions of money: • Account unit • Stores of value (credit phone) • Intermediary in exchanges Bank transfer Cash to cash
  • 7. How does it work?
  • 8. Our Business Model Air Time Money transfer 10 % 6 % 15 % 8-15 % Average commission
  • 9. Next steps : fundraising 250K € Widening of product offer Acquisition of bank licence to launch Money transfer Earning of market shares Product development to offer an access to our platform both simple and fast to be more attractive European expansion Lauching of the digital campaign 35 % 25 % 40 % ➢ 3 axes of development for 2018 :
  • 10. Our vision Create a product that responds to the real needs of the diaspora By the diaspora for the diaspora Allowing the Diaspora to be part of our project
  • 11. Team presentation • OTAN research division • Asistant General Manager at Viva Square • M e m b e r o f t h e A f r i c a n Diaspora Network in Europe (ADNE) • Econet Leo Burundi Startup Lab which offers several services to Ewala thanks to its specialists in various fields of expertise: • Stéphane Dehousse : CTO • Baudouin de Troostembergh  : Business Developer • Raphael Halberthal  : Strategy & Product • Manuel Gonzalez  : Graphic Designer ➢ We have a team with various profiles whose strenghts rely on their deep knowledge of the diaspora community thanks to their experiences abroad, in Africa and America Latina. Sinouhé Monteiro Stéphane Ugeux Startup Factory