1. By :
Eng. Mohammed El Bakri
El Beeli
Implementation of TQM
Road To Excellence

2. By: Mohammed Elbakri Elbeeli
Specialist Engineer
MSC IN CONSTRUCTION
MANAGMENT
Management By Ethics

3. Total Quality
Management
 Total quality management is a
method focusing on optimization of
industrial process under economic
aspects.
 TQM approach claims : Customer
satisfaction is a central with absolute
priority , and assumes that achieving
customer satisfaction automatically
implies optimal economic results.
 TQM is structured according to the
(3) levels : total, quality
,management .

4. Aspect : Total
 All activities of a company are
included in the optimization
process
 The development of new
technologies is means of
achieving customer satisfaction
rather than an end in itself .

5. Aspect : Quality
 The objective of increasing the
efficiency and affectivity of the
company.
 Quality is a measuring device for
the assessment of processes ,
and management techniques with
respect to customer satisfaction .
 The aim of quality in TQM : to
establish a structure in which all
persons involved in the process
do their jobs in the best possible
way .

6. Component
Management
 Aims to bringing the entire
company in line with customer
expectations .(produce goods
adapted to the customer’s
requirements instead of selling
standardized products that do not
entirely match customer needs .
 On second level : management
refers to the continuous
restructuring of the company’s
procedures by checking whether
there are redundancies (blocks) .

7. In a wider sense
 TQM strategy implies a broader
view of how technology should be
designed .
 TQM means that technology should
be shifted from a product –oriented
concept to a stakeholder
perspective , which sees technology
within the context of supplier,
producer , customer and
shareholders of the company .

8. Ethic Quality
Management Concept
 Aims at enlarging the scope of TQM
to involve the social implication of a
company .
 i.e. more or less moving from a
shareholder perspective to the
larger stakeholder perspective .

9. TQM & ETHICS
The common factor between TQM
and Ethics is that :
An integral perspective is needed in
order to achieve the intended goals
.
The process approach is mentioned in
ISO 9001 “ necessary for an
organization to function effectively ,
it has to identify and manage
numerous linked activities “
This is also true for engineering
ethics , where it is useless if one
focus only on the ethical activity of
individuals .

10. Conclusion
 Engineering ethics need to be
integrated throughout the
engineering process and involve
the decision – making parties .
 Like quality issues in TQM , ethics
tasks have to be fulfilled by all
members of a company .
 Individuals may solve conflicts as
long as their responsibility , effective
action level and ethical competence
are sufficient to solve a given
problem .
 As soon as individuals are no longer
able to solve conflict , they need
institutional and academic support .

11. Continue : Conclusion
Remove all disturbance to clear the
road to quality excellence .
Harmony of environment is very
important for all people in 21 century
(Kyoto agreement ) .
Any who believe in God
And the Last Day ,
And work righteousness ,
Shall have their reward . (Baqara 62)
Local authorities has the Wright of
allowance according to the customer
known quality condition .

12. Cultural Shift : Role of
middle management
1))EXPANDS
 Implement suitable quality system
for the organization .
 Use statistical process control
methods (SPC ) .
 Improve interpersonal skills training
programs .
 Improve team building abilities (
problem solving , brain storming )
 Involve as mush as possible more
new people .
 Design appropriate training
programs suitable for the case study
organization .
 Practical background knowledge are
highly recommended from trainer
outside trainers .

13. Role of middle
management expands
 Trainers from outside & inside best
because it give good mix of diversity
& practicality .
 HR needs to be involved early in
quality improvement teams .
 Trained teams should concentrate at
bottleneck problems .
 Self management teams are the
result of the cultural shift .
 Teams are partners in selecting
future team members .
 By putting advice note .

14. Developing TQM
Programs :
 Make effort to integrate the
approach to the instruction process .
 Training objectives are directed to
help all reach their goals .
 Create training and development
programs using job language ( har
sounds ) , employees will respond
better .
 When reaching acceptable quality
change the hr language to a more
friendly one and give more details .
 The organization is now ready to
adopt a quality system .