1. Supply Chain Network
of
Tapal Tea Pvt Ltd
Submitted By:
Mohammed Emad
Simien Xavier
Ali Sohail
Zain Pervaiz
Mubasshir Nasir
Submitted to :
Ms. Shazia Hameed
Course:
Supply Chain Management

2. Background of Tapal Tea
Pvt Ltd

3. • Tapal's conception dates back in the year of 1947 when their forefathers laid the foundation of
Tapal tea as a family concern under the personal supervision of its founder Adam Ali Tapal.
• The story of Tapal started with his formulation of a unique tea blend, which was later named
family mixture which became a hot favorite, and eventually the largest selling brand.
• Tapal moved up the ladder of success by innovating and introducing different tea brands to suit
every taste which were sold from its retail outlet in Karachi’s Jodia Bazaar.
• The company continued to thrive and grow under the management of Fazullah A. Tapal, who
started tea distribution to retail outlets around the city for the convenience of the people.
• Innovating its way through its near-60 year history, Tapal is presently the largest, 100% Pakistani
owned tea company in the country.

4. • It has set new standards for modern tea blending and packaging factories, warehouses equipped
with state-of-the-art equipment and a team of highly dynamic professionals headed by Aftab
Tapal himself.
• The first to invent the highly successful brand Danedar Leaf Blend. The first to market Kenyan
teas in Pakistan.
• Tapal is also the 1st national tea company to export tea to the UAE, Canada and USA.

5. Brands of Tapal
Tea

6. Tapal Danedar
• First introduced in Pakistan in 1987.
• The name ‘Danedar’ suggests a blend
consisting of premium quality Kenyan
granules.
• Especially created to suit the local taste
buds combining a lively flavor with a rich
color and a distinct aroma.
• Tapal Danedar enjoys a leadership position
in the Tapal portfolio by catering to diverse
income segments, from single serving
sachet users to large households.
• Sachets: Rs 3 & Rs 5 sachets.
• Hard pack: 30 gms, 100 gms & 200 gms.
• Economy pack: 400 gms & 1000 gms.
• Jar: 450 gms.

7. Family Mixture
• Tapal created a pioneering blend of tea
called Tapal Chai in 1947, later renamed
Family Mixture.
• It appeals to an ever-growing section of the
market and commands a leadership
position in Pakistan’s tea industry.
• Is growing rapidly in popularity in Central
and Northern Punjab as well.
• Hard Pack: 22 gms, 100 gms & 200 gms.
• Economy Pack: 500 gms & 1000 gms.
• Jar: 450 gms.

8. Tapal Tea bags
• Another premium offering from Tapal Tea
are the Danedar Tea Rounders.
• The only round & string less teabag
available in Pakistan.
• At 2.5 gms each the Danedar rounders are
specially designed to deliver quality taste in
a teapot.
• Available not only in Pakistan but also
readily used across USA, Europe &
Australia.
• Teabags: 100 gms ( 50 envelopes)
200 gms ( 100 envelopes)

9. Mezban
• Tapal Mezban is the second largest selling
brand of the company.
• First launched in the mid 1990’s, it quickly
achieved popularity in Sindh.
• Just a small quantity is enough for several
satisfying cups, making it ideal for homes as
well as hot tea shop consumers.
• Mezban truly captures the brand essence of
fortifying relationships through hospitality
which is a part of the culture of Sindh.
• Sachets: 6 gms ( Rs.3)
• Hard Pack: 35 gms, 125gms & 250 gms.
• Economy pack: 500 gms & 1000 gms.
• Jar: 220 gms.

10. Tapal Tezdum
• The identity of Tapal Tezdum is rooted in
the culture and folklore of Punjab.
• Tezdum delivers a good quality, strong tea
that is rich in taste and color at a very
reasonable price.
• It is also the first tea brand in Pakistan to be
introduced in an attractive and economical
silver foil packaging.
• Launched in 2003, Tapal Tezdum equates
the strength of the blend with the moral
courage of its user.
• Sachets: 22 gms sachet
• Hard Pack: 100 gms
• Economy Pack : 400 gms

11. Shades of Green
• In the year 2000, Tapal became the first tea
company to launch a range of flavored
green teas in the country.
• Available in refreshing
Jasmine, Lemon, and Elaichi flavors.
• A favorite of health-conscious people.
• It helps to soothe and relax you whilst
helping in digestion, enhancing metabolism
and aiding in weight loss.
• Teabags:
1. Jasmine ( 45 gms, 30 envelopes & 90
gms, 60 envelopes)
2. Lemon( 45 gms, 30 envelopes & 90
gms, 60 envelopes)
3. Elaichi ( 45 gms , 35 envelopes)
• Jar: Jasmine (100 gms)

12. Ice Tea
• Innovators at Tapal decided to introduce
Ice Tea to cater to a youthful market
segment.
• Initially launching with a Peach Flavored
tea in a can, Tapal added a Lemon and
Lime flavor to cater to an market niche
• Rich in Vitamin C and antioxidants, it is
non-carbonated, contains no preservatives
and is low in sugar as well.
• Sachets: 25 gms powder sachet ( Lemon &
Lime, Peach)
• Cans: 320 ml ( Lemon & Lime, Peach)

13. Tapal Instea
• Tapal decided to expand its portfolio in
May 2009 with its introduction of Instea in
the 3-in-1 instant tea category.
• Instea gives a complete tea solution, and
seeks to expand awareness of the concept
of immediate, ready to drink tea.
• Sachets: 20 gms ( Rs 10)

14. Supply Chain in Tapal
Tea

15. There are basically 2 Supply Chain departments functioning in Tapal Tea.
• Tea Supply Chain Department
• Supply Chain Department

16. Overall Supply Chain Model
CEO
TEA SCD SCD
Distribution & Planning &
Tea Procurement Tea Quality Procurement
Warehouse Logistics
Raw Tea Tea Lab POS & General
Warehouse Tea Blending Outbound Packing Material In bound
R&D MRO

17. Functions of the supply chain
department
Tea Supply Chain Supply chain
• Procurement of Raw material (Tea). • Procurement of packaging material.
• Quality Control. • Maintenance, Repair & Operations.
• Warehousing. • Warehousing.
• Blending. • Production Planning.
• Logistics.
• Transportation.

18. Tea Supply Chain
A flowchart demonstration

19. Tea leaves are Leaves are taken to
Tea produced
plucked the tea factory
No
Samples taken to Pre-auction
the lab for testing Yes sample Tea is auctioned
Pre-shipment Shipment takes Tea reaches the
sample place port
Random Sampling Tea reaches Goes through the
on Dock Tapal clearing agent
Reaches Blending takes
Reaches Sample accepted warehouse place
warehouse (Green
(Red Area) Area)

20. Samples being tested at the laboratory

21. Supply Chain
A flowchart demonstration

22. Sales & Operating Plan
This is done on an yearly basis by the sales & marketing department.
This plan is made on the basis of 3 factors:
• By Storage Keeping Unit
• By Warehouse ( Dockyard)
• By time
The rolling sales forecast is an output forecasted on a short term basis by the
sales department.

23. Master
Rolling Sales Supply Bill of
Production
Forecast Chain Material
Schedule
Final Product Production Plan Master
taken to the (TSC, Required
dockyard Production & ER) Plan
Packages Saima
Trans Pak
Ltd Packages
Karachi Raiwind
Packaging
Red area on
Auction Material of
dock
Jars
Logistics QC/QT Green Area Issue Order
Distribution
Order Team Distributor Retailer Customer
Team

24. Push & Pull Process at Tapal Tea
Customer Order Afghanistan
Cycle Customer
PULL PROCESSES Order Cycle
Tapal Tea Private Ltd
………………..Export Order arrives
(Afghanistan) Replenishment
&
Manufacturing
Cycle
Procurement, Manufacturer
Manufacturing &
Procurement
Replenishment Cycle
Cycles PUSH PROCESSES Supplier

25. Warehousing at Tapal
Tea

26. Functions of the warehouse
• Handling
• Counting
• Placement
• Replacement
• Receiving

27. Distribution at Tapal Tea
• The distribution network at Tapal Tea is divided into 2 divisions.
South Division: Karachi, Hyderabad & Sukkar
North Division: Raiwind, Multan & Islamabad
Karachi & Raiwind are the two production plants of Tapal Tea in Pakistan.

28. Mode of transportation at Tapal Tea
• Purchased teas are transported through containerized shipments from their
country of origin to reach the factory in the best condition possible.
• After an order is placed by the distributor a Route plan is devised. Tapal
Tea uses three different models of vehicles to transport its tea to the
distributors.
• Shehzore (Max. capacity = 150 cartons, Min. capacity allowed = 115 cartons)
• Mazda (Max. capacity = 400 cartons, Min. capacity allowed = 350 cartons)
• Hino (Max. capacity = 400 cartons, Min. capacity allowed = 350 cartons)

29. Logistics at Tapal Tea
• In Pakistan, the normal size of containers used in transporting tea is 40 feet.
• Tapal Tea gives initiatives & bonuses of different sorts to the owners and
asks them to maximize their container’s size to 50 feet.
• This is done so that more stock can be delivered at one time.
• These containers feed the 6 warehouses across the country.

30. Software used at Tapal Tea Pvt Ltd
• The software used at Tapal Tea Pvt Ltd is Oracle.
• They use Oracle because it is thought to be strong in the fields of finance & HR whereas SAP
is strong in the manufacturing department.

31. Conclusion
• The per capita consumption of tea in Pakistan is one of the highest in the world with about one
kilogram and is continuously increasing due to increase in demand.
• The testimony of their quality has made Tapal Tea Pvt Ltd the first tea company in Pakistan to
earn the ISO-9001: 2000 Quality Certification, the symbol of supreme quality standards.
• Pioneer of the Danedar category in Pakistan, Tapal's Danedar remains a firm favorite around
the country with its rich golden color and a strong refreshing taste.
• Founded by Adam Ali Tapal, the company first started marketing a number of quality blends to
Pakistani consumer market through continuous innovation and research and development they
gain a big share of Pakistani market.
• They still are growing and hope to be a leader in a market in coming years.