Digital in #2017: A Study of Internet, Social Media, and Mobile Use Throughout the Region

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Saudi Arabia
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About Protocol
Protocol Communications, a
home of inspiration and a prospect of creativity, was
established in 2005 in Riyadh, Saudi Arabia, offering
various communication services right to your
fingertips.
We provide distinctive programs and services that
exceed client expectations to convey goals to the
public. We are innately creative, driven by passion,
and specialized in quality that would change your
desires to tangible projects.
Mohammed Al Tahir
Managing Director

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DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA

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COUNTRIES COVERED IN DETAIL IN THIS REPORT
01 ARMENIA 07 ISRAEL 13 SAUDI ARABIA
02 AZERBAIJAN 08 JORDAN 14 PALESTINE
03 BAHRAIN 09 KUWAIT 15 SYRIA
04 CYPRUS 10 LEBANON 16 TURKEY
05 GEORGIA 11 OMAN 17 UNITED ARAB EMIRATES
06 IRAQ 12 QATAR 18 YEMEN
9
5
4 10
15
7
12
8
13
1
16
6
2
3
11
18
14
17
106
SAUDI ARABIA
50
IRAQ
32
BAHRAIN
76
KUWAIT
88
OMAN
70
JORDAN
94
PALESTINE
100
QATAR
129
SYRIA
134
TURKEY
157
UNITED ARAB EMIRATES
179
YEMEN
Digital in #2017

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GLOBAL OVERVIEW

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TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTJAN
2017 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS
7.476 3.773 2.789 4.917 2.549
54% 50% 37% 66% 34%

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INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE FEB 2016 SINCE JAN 2016
JAN
2017
ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+10% +21% +5% +30%
+354 MILLION +482 MILLION +222 MILLION +581 MILLION

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DIGITAL USER DISTRIBUTION BY REGIONJAN
2017 EACH REGION’S SHARE OF THE WORLD’S POPULATION, GLOBAL INTERNET AND SOCIAL MEDIA USERS, AND GLOBAL MOBILE CONNECTIONS
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
5% 8%
8% 5%
3% 4%
3% 3%
6% 9%
7% 7%
6% 8%
9% 7%
3% 3%
4% 4%
16% 6%
10% 13%
6% 7%
8% 8%
1% <1%
1% 1%
22% 33%
24% 22%
24% 9%
16% 19%
9% 11%
9% 11%
1% 1%
1% 1%
NORTH AMERICA
CENTRAL AMERICA
WEST EUROPE
MIDDLE EAST
AFRICA
EAST EUROPE
CENTRAL ASIA
SOUTH ASIA
EAST ASIA
SOUTHEAST ASIA
OCEANIA
SOUTH AMERICA
SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK;
SOCIAL MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIAL ANALYSIS
AND EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

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JAN
2017
GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE.
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
BILLION BILLION
3.773 50% 3.448 46%

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LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
45% 50% 5% 0.12%
-20% +30% -5% +33%

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TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
2.789 37% 2.549 34%

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ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN
2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017.
*NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
DATA CORRECT TO:
27 JANUARY 2017
1,871
1,000
1,000
1,000
877
846
632
600
550
317
300
300
300
297
217
150
122
106
100
100
100
90
49
FACEBOOK
FB MESSENGER
WHATSAPP
YOUTUBE
QQ
WECHAT
QZONE
INSTAGRAM
TUMBLR*
TWITTER
BAIDU TIEBA*
SKYPE
SNAPCHAT**
SINA WEIBO
LINE
PINTEREST
YY
LINKEDIN
BBM*
TELEGRAM
VIBER*
VKONTAKTE
KAKAOTALK

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TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)*
CONNECTIONS
USED ON SMART-
PHONE DEVICES
SHARE OF SMART-
PHONE CONNECTIONS
vs. TOTAL CONNECTIONS
CONNECTIONS
USED ON FEATURE-
PHONE DEVICES
JAN
2017
MOBILE CONNECTIONS BY DEVICEBASED ON GLOBAL SMARTPHONE CONNECTIONS COMPARED TO TOTAL GLOBAL MOBILE CONNECTIONS
SHARE OF FEATURE-
PHONE CONNECTIONS
vs. TOTAL CONNECTIONS
BILLION BILLION BILLION
SOURCES: GSMA INTELLIGENCE, Q4 2016 & Q1 2017; ERICSSON MOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTAL GLOBAL CONNECTIONS
INCLUDE APPROXIMATELY 250 MILLION MOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES.
8.05 4.42 55% 3.38 42%

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JAN
2017
GLOBAL E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
BILLION TRILLION
TOTAL VALUE OF
GLOBAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
SOURCES: EXTRAPOLATED FROM STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017; AND DATA
FROM EMARKETER. NOTE: PENETRATION FIGURES REPRESENT PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE.
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
1.61 22% $1.915 $1,189

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HOOTSUITE’S PERSPECTIVE: 2017 TRENDS
Social catches up with search for discovery. Search is still king for helping consumers research and
evaluate products and services, but social is starting to rival search for discovery, especially among younger
buyers.
Social commerce shows new promise. Social commerce has been hyped before. However, adoption in
APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour
on social.
Dark social rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical
for marketers to understand, as if you only track social traffic with traditional web analytics, you’re
drastically underreporting the value that social delivers to your business.
Video ignites social advertising. Last year, we saw the domination of social video. The next evolution
is to combine the emotional power of social video with the scale and reach of social advertising.
Organisations turn to connected workforces. Organisations are increasingly investing in the online reach
and customer influence of their workforces with employee advocacy, social selling, and digital skills training.
Click here to download our 2017 Social Media Trends Toolkit to
align your 2017 social strategy with the year’s top social network trends.

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DIGITAL IN 2017: WE ARE SOCIAL’S ANALYSIS
With more than half of the world’s population now online, including billions of people using social
platforms, it’s clear that digital and social should be a central part of every brand’s toolkit. The top
marketing priority now is to integrate digital marketing and social thinking into everything that
our brands do, from products and services, to creating more compelling digital communication,
and even finding new pricing, distribution, and innovation strategies that take full advantage of
our ever-more connected world. Marketers should explore:
Contextual reach: which websites, platforms, apps, and connected services do your
audiences use? Which have the greatest relevance to your brand and its activities?
Engagement: what motivates your audiences to use these digital properties? How can
you use content to inform, educate, or entertain them in ways that will add value to
their lives?
Conversion: how can you take advantage of opportunities like e-commerce and social
selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s
benefits wherever and whenever they want?

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COUNTRY PROFILES

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SAUDI ARABIA

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TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SAUDI ARABIA
32.45 22.59 19.00 57.18 16.00
83% 70% 59% 176% 49%

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INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
+11% +73% -1% +60%
+2 MILLION +8 MILLION -395 THOUSAND +6 MILLION

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MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
91% 86% 54% 21%
73% 7% 2% 5%

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AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
7H 16M 3H 51M 2H 55M 1H 50M

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TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
AS A PERCENTAGE OF
JAN
2017
INTERNET USEBASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
MILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
22.59 70% 21.53 66%

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INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2017
INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
MILLION MILLIONMILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
20.81 22.59 20.81 16.20

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EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
FREQUENCY OF INTERNET USEHOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
86% 10% 3% 1%

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AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
INTERNET CONNECTIONS: SPEED & DEVICESAVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
4,920 4,705 11% 29% 57%

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LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
41% 55% 4% 0.20%
+5% 0% -34% +43%

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116
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
WEEKLY ONLINE ACTIVITIES BY DEVICESURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
49% 78% 63% 37% 44%
26% 40% 34% 19% 23%
12% 17% 16% 10% 12%

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WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
LESS THAN ONCE A MONTH
JAN
2017
FREQUENCY OF WATCHING ONLINE VIDEOHOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
51% 32% 12% 3% 2%

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118
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
HOW INTERNET USERS WATCH TELEVISIONCOMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
70% 0% 2% 3% 5%

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TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
JAN
2017
MILLION MILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
19.00 59% 16.00 49%

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TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
19.00 84% 45% 22% 78%

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JAN
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSSURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
65%
57%
52%
50%
49%
38%
34%
32%
29%
27%
23%
22%
YOUTUBE
FACEBOOK
INSTAGRAM
TWITTER
WHATSAPP
FB MESSENGER
GOOGLE+
LINKEDIN
SNAPCHAT
LINE
SKYPE
WECHAT

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
34
Digital in #2017
122
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF FACEBOOK USERSBREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS
JAN
2017
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
0.2
1.3
1.6
0.6
0.2 0.1 0.10.3
3.8
6.6
2.8
1.0
0.3 0.1
19,000,000 22% 78%
520,000 1% 2%
5,080,000 7% 20%
8,200,000 9% 35%
3,390,000 3% 15%
1,250,000 1% 5%
370,000 0% 2%
210,000 0% 1%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
35
Digital in #2017
123
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
21.96 68% 57.18 176% 2.60

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
36
Digital in #2017
124
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
57.18 176% 84% 16% 76%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
37
Digital in #2017
125
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
GSMA MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
63.74 51.01 84.47 70.11 54.63

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
38
Digital in #2017
126
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
JAN
2017
MOBILE ACTIVITIESSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
59% 68% 50% 35% 49%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
39
Digital in #2017
127
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
JAN
2017
E-COMMERCE ACTIVITIES IN PAST 30 DAYSSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
56% 57% 39% 21% 33%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
40
Digital in #2017
128
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
TOTAL VALUE OF
NATIONAL E-COMMERCE
AVERAGE ANNUAL
E-COMMERCE REVENUE
JAN
2017
E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
MILLION BILLION
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
10.47 32% $4.9 $465

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
41
Digital in #2017
32
BAHRAIN

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
42
Digital in #2017
33
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
BAHRAIN
1.41 1.32 1.10 3.39 0.88
89% 93% 78% 241% 63%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
43
Digital in #2017
34
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+1% +59% +30% +42%
+19 THOUSAND +410 THOUSAND +785 THOUSAND +260 THOUSAND

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
44
Digital in #2017
35
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
33% 64% 3% 0.12%
-24% +23% -38% +100%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
45
Digital in #2017
36
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
1.10 80% 47% 26% 74%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
46
Digital in #2017
37
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
3.39 241% 80% 20% 62%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
47
Digital in #2017
50
IRAQ

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
48
Digital in #2017
51
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
IRAQ
38.10 16.00 16.00 31.95 14.00
70% 42% 42% 84% 37%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
49
Digital in #2017
52
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+45% +45% +8% +43%
+5 MILLION +5 MILLION +2 MILLION +4 MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
50
Digital in #2017
53
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
25% 70% 5% 0.04%
-20% +10% -9% +100%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
51
Digital in #2017
54
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
16.00 88% 44% 26% 74%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
52
Digital in #2017
55
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
31.95 84% 97% 3% 26%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
53
Digital in #2017
70
JORDAN

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
54
Digital in #2017
71
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
JORDAN
7.81 5.70 5.40 10.42 4.80
84% 73% 69% 133% 61%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
55
Digital in #2017
72
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
0% +32% +4% +33%
(UNCHANGED) +1 MILLION +362 THOUSAND +1 MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
56
Digital in #2017
73
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
41% 57% 2% 0.05%
-8% +7% -10% +67%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
57
Digital in #2017
74
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
5.40 89% 56% 41% 59%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
58
Digital in #2017
75
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
10.42 133% 90% 10% 53%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
59
Digital in #2017
76
KUWAIT

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
60
Digital in #2017
77
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
KUWAIT
4.05 3.33 3.00 7.78 2.40
98% 82% 74% 192% 59%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
61
Digital in #2017
78
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+6% +58% +3% +41%
+182 THOUSAND +1 MILLION +196 THOUSAND +700 THOUSAND

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
62
Digital in #2017
79
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
26% 70% 4% 0.12%
-21% +14% -27% +9%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
63
Digital in #2017
80
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
3.00 80% 50% 29% 71%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
64
Digital in #2017
81
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
7.78 192% 68% 32% 86%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
65
Digital in #2017
82
LEBANON

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
66
Digital in #2017
83
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
LEBANON
6.01 4.55 3.50 4.48 3.10
88% 76% 58% 74% 52%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
67
Digital in #2017
84
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+3% +35% +3% +35%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
68
Digital in #2017
85
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
43% 53% 4% 0.03%
-1% +1% -9% +50%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
69
Digital in #2017
86
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
3.50 89% 60% 42% 58%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
70
Digital in #2017
87
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
4.48 74% 81% 19% 77%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
71
Digital in #2017
88
OMAN

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
72
Digital in #2017
89
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
OMAN
4.70 3.48 2.00 6.87 1.60
78% 74% 43% 146% 34%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
73
Digital in #2017
90
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+9% +67% +3% +45%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
74
Digital in #2017
91
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
14% 85% 1% 0.02%
-34% +10% -39% 0%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
75
Digital in #2017
92
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
2.00 80% 45% 18% 82%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
76
Digital in #2017
93
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
6.87 146% 91% 9% 70%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
77
Digital in #2017
94
PALESTINE

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
78
Digital in #2017
95
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
PALESTINE
4.86 3.01 1.70 3.79 1.40
[N/A] 62% 35% 78% 29%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
79
Digital in #2017
96
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+18% -6% +6% -7%
+468 THOUSAND -100 THOUSAND +230 THOUSAND -100 THOUSAND

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
80
Digital in #2017
97
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
62% 36% 2% 0.01%
-8% +19% -21% 0%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
81
Digital in #2017
98
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
1.70 82% 53% 46% 54%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
82
Digital in #2017
99
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
3.79 78% 89% 11% [N/A]
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
83
Digital in #2017
100
QATAR

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
84
Digital in #2017
101
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
QATAR
2.42 2.25 2.40 4.55 2.30
99% 93% 99% 188% 95%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
85
Digital in #2017
102
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+8% +41% -4% +53%
+176 THOUSAND +700 THOUSAND -181 THOUSAND +800 THOUSAND

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
86
Digital in #2017
103
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
33% 64% 3% 0.05%
-18% +13% -11% +25%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
87
Digital in #2017
104
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
2.40 96% 67% 21% 79%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
88
Digital in #2017
105
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
4.55 188% 81% 19% 76%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
89
Digital in #2017
129
SYRIA

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
90
Digital in #2017
130
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
SYRIA
18.74 5.62 5.10 13.79 4.50
56% 30% 27% 74% 24%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
91
Digital in #2017
131
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
-13% [N/A] +4% [N/A]
-810 THOUSAND [N/A] +501 THOUSAND [N/A]

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
92
Digital in #2017
132
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
31% 66% 3% 0%
+3% -2% +7% 0%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
93
Digital in #2017
133
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
13.79 74% 90% 10% 45%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
94
Digital in #2017
134
TURKEY

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
95
Digital in #2017
135
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
TURKEY
80.02 48.00 48.00 70.91 42.00
74% 60% 60% 89% 52%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
96
Digital in #2017
136
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+4% +14% -0.2% +17%
+2 MILLION +6 MILLION -122 THOUSAND +6 MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
97
Digital in #2017
137
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
TELEVISION
(ANY KIND)
E-READER
DEVICE
WEARABLE
TECH DEVICE
95% 75% 51% 17%
98% 5% 1% 5%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
98
Digital in #2017
138
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
6H 46M 2H 59M 3H 01M 2H 14M

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
99
Digital in #2017
139
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
AS A PERCENTAGE OF
JAN
2017
MILLION MILLION
48.00 60% 42.38 53%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
100
Digital in #2017
140
INTERNET
WORLD STATS
ITU (INTERNATIONAL
INTERNET
LIVE STATS
JAN
2017
CIA WORLD
FACTBOOK
46.28 43.01 46.20 36.60

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
101
Digital in #2017
141
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
1 7 31 ?
87% 9% 3% <1%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
102
Digital in #2017
142
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
6,684 11,831 13% 38% 44%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
103
Digital in #2017
143
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
36% 61% 3% 0.03%
-29% +33% -15% 0%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
104
Digital in #2017
144
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
47% 79% 71% 41% 29%
29% 49% 47% 25% 18%
9% 15% 14% 9% 8%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
105
Digital in #2017
145
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
JAN
2017
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
55% 24% 12% 2% 6%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
106
Digital in #2017
146
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
97% 12% 10% 20% 21%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
107
Digital in #2017
147
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
JAN
2017
MILLION MILLION
48.00 60% 42.00 52%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
108
Digital in #2017
148
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
MILLION
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
48.00 88% 60% 36% 64%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
109
Digital in #2017
149
JAN
2017
SOCIAL NETWORK
57%
56%
45%
44%
40%
36%
34%
25%
23%
19%
19%
19%
YOUTUBE
FACEBOOK
INSTAGRAM
TWITTER
WHATSAPP
FB MESSENGER
GOOGLE+
LINKEDIN
SKYPE
PINTEREST
SNAPCHAT
TUMBLR

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
110
Digital in #2017
150
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
JAN
2017
1.5
4.9 5.1
3.4
1.6
0.6
0.3
2.2
8.5
9.1
6.0
3.1
1.1
0.6
48,000,000 36% 64%
3,700,000 3% 5%
13,450,000 10% 18%
14,170,000 11% 19%
9,300,000 7% 12%
4,710,000 3% 7%
1,770,000 1% 2%
890,000 1% 1%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
111
Digital in #2017
151
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
63.36 79% 70.91 89% 1.12

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
112
Digital in #2017
152
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
70.91 89% 51% 49% 49%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
113
Digital in #2017
153
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
CONTENT & SERVICES
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
57.35 43.05 56.52 69.71 63.75

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
114
Digital in #2017
154
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
JAN
2017
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
45% 59% 43% 41% 43%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
115
Digital in #2017
155
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
OR DESKTOP COMPUTER
JAN
2017
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
52% 52% 43% 32% 31%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
116
Digital in #2017
156
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
TOTAL VALUE OF
NATIONAL E-COMMERCE
AVERAGE ANNUAL
E-COMMERCE REVENUE
JAN
2017
E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
MILLION BILLION
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
29.92 37% $5.1 $170

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
117
Digital in #2017
157

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
118
Digital in #2017
158
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
9.33 9.20 9.20 18.69 8.20
86% 99% 99% 200% 88%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
119
Digital in #2017
159
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+4% +46% +9% +46%
+393 THOUSAND +3 MILLION +1 MILLION +3 MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
120
Digital in #2017
160
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
TELEVISION
(ANY KIND)
E-READER
DEVICE
WEARABLE
TECH DEVICE
99% 91% 78% 33%
67% 12% 2% 8%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
121
Digital in #2017
161
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
7H 55M 3H 54M 3H 24M 1H 34M

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
122
Digital in #2017
162
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
AS A PERCENTAGE OF
JAN
2017
MILLION MILLION
9.20 99% 7.66 82%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
123
Digital in #2017
163
INTERNET
WORLD STATS
ITU (INTERNATIONAL
INTERNET
LIVE STATS
JAN
2017
CIA WORLD
FACTBOOK
8.52 8.52 8.52 5.20

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
124
Digital in #2017
164
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
1 7 31 ?
89% 7% 2% 2%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
125
Digital in #2017
165
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
8,327 13,259 11% 32% 53%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
126
Digital in #2017
166
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
39% 57% 4% 0.10%
-16% +16% -13% +67%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
127
Digital in #2017
167
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
66% 77% 62% 29% 46%
50% 55% 46% 19% 30%
16% 22% 21% 10% 14%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
128
Digital in #2017
168
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
JAN
2017
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
43% 36% 12% 4% 4%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
129
Digital in #2017
169
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
58% 3% 13% 4% 3%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
130
Digital in #2017
170
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
JAN
2017
MILLION MILLION
9.20 99% 8.20 88%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
131
Digital in #2017
171
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
MILLION
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
9.20 89% 59% 26% 74%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
132
Digital in #2017
172
JAN
2017
SOCIAL NETWORK
93%
92%
79%
70%
68%
62%
60%
56%
49%
37%
36%
30%
YOUTUBE
FACEBOOK
WHATSAPP
FB MESSENGER
SKYPE
INSTAGRAM
LINKEDIN
TWITTER
GOOGLE+
PINTEREST
SNAPCHAT
WECHAT

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
133
Digital in #2017
173
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
JAN
2017
0.1
0.6
1.1
0.5
0.1 0.1 0.10.1
1.5
3.1
1.4
0.5
0.1 0.1
9,200,000 26% 74%
190,000 1% 1%
2,030,000 6% 16%
4,180,000 11% 34%
1,890,000 5% 15%
610,000 2% 5%
180,000 1% 1%
110,000 1% 1%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
134
Digital in #2017
174
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
4.99 53% 18.69 200% 3.74

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
135
Digital in #2017
175
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
18.69 200% 84% 16% 74%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
136
Digital in #2017
176
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
CONTENT & SERVICES
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
OUT OF A MAXIMUM
65.10 62.43 78.35 72.06 50.97

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
137
Digital in #2017
177
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
JAN
2017
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
88% 97% 77% 52% 74%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
138
Digital in #2017
178
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
OR DESKTOP COMPUTER
JAN
2017
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
84% 87% 62% 39% 47%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
139
Digital in #2017
179
YEMEN

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
140
Digital in #2017
180
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
YEMEN
27.80 6.98 2.20 17.41 1.90
36% 25% 8% 63% 7%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
www.protocol.sa
141
Digital in #2017
181
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
+14% +29% -0.5% +46%
+854 THOUSAND +500 THOUSAND -86 THOUSAND +600 THOUSAND

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
Saudi Arabia
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182
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
JAN
2017
30% 68% 2% 0%
-11% +7% -14% -100%

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
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183
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK EACH DAY
JAN
2017
1
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
2.20 86% 32% 14% 86%
MILLION

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184
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
JAN
2017
17.41 63% 90% 10% 11%
MILLION

T . +966 11 4 16 10 10
F . +966 11 4 60 29 26
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MORE INFORMATION

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GlobalWebIndex is the world’s largest market research study
on the digital consumer, spanning 37 countries, 4,500 data
points, and conducting fieldwork 4 times a year:
Find out more: http://www.globalwebindex.net/
SPECIAL THANKS: GLOBALWEBINDEX
90% GLOBAL
COVERAGE
37 MARKETS & 200,000
INTERVIEWS PER YEAR
QUARTERLY DATA
COLLECTION
TOTAL DEVICE
COVERAGE

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GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
data covers every operator group, network and MVNO in every country – from Afghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party industry
players rely on GSMA Intelligence to support strategic decision-making and long-term
investment planning. The data is used as an industry reference point and is frequently
cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and
experts produce regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
SPECIAL THANKS: GSMA INTELLIGENCE

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We would like to offer our thanks to Statista for providing data from its Digital
Market Outlook in the development of our 2017 Global Digital reports. Statista is one of
the world’s largest online statistics databases. Their Digital Market Outlook provides forecasts,
detailed market insights, and key indicators on 9 digital verticals including e-commerce, digital
media, smart home, and eHealth, with 36 segments across 50 international digital economies.
SPECIAL THANKS: STATISTA
78% OF GLOBAL
INTERNET POPULATION
50 DIGITAL
ECONOMIES
90% OF WORLDWIDE
ECONOMIC POWER
MORE THAN 30,000
INTERACTIVE STATISTICS
Learn more about Statista’s Digital Market Outlook at http://www.statista.com/

Digital in #2017: A Study of Internet, Social Media, and Mobile Use Throughout the Region

Digital in #2017: A Study of Internet, Social Media, and Mobile Use Throughout the Region

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