2. INTRODUCTION
• Co-founded by Sachin Bansal and Binny Bansal in October
2007
• Flipkart began with selling books for first two years
• Started with 2 employees and now has more than 33000
employees
• More than 80% orders are handled via warehouses
• Beginning from books, Flipkart now has a gamut of products
ranging from: Cell phones, laptops, computers, cameras,
games, music, audio players, TV's, healthcare products,
washing machines etc. etc.
3. FUNDINGS
• Initially funded by the Bansals themselves
with 4 Lakhs
• $10 million from Accel India in 2000 and
Tiger Global Management in 2010
• $200 million from Private equity firms
Carlyle and General Atlantic
• $160 million from Dragoneer Investment
Group, Morgan Stanley Wealth
Management in October 2013
• $210 million from Yuri Milner‘s DST
Global, Tiger Global, Naspers and Iconiq
Capital in May 2014
• $1 billion from Tiger Global Management
LLC, Accel Partners, and Morgan Stanley
Investment Management im July 2014
4. E-COMMERCE
• User base of 250 million and $2 billion market
• Main: bank transaction and online shopping
• Increasing expenditure with online retailing
• Cash on delivery
• Costumer rejection module
• Lower prices due to more competition
• Increased in online classified sites
• Digital India
• Vibrant & growing economy
5. KEY DRIVERS IN INDIAN
E-COMMERCE
• Increasing broadband Internet
• Rising standards of living
• Availability of much wider product range
• Busy lifestyles
• Lower prices
• Increased usage of online classified sites
6. COMPANY HIERARCHY
Element of Organization
• Line
• Staff
• Functional Authority
• Hierarchy
• Span of Control
• Organization Chart
8. NAME PREVOIUS
EMPLOYER
Current status Qaulification
SACHIN BANSAL Techspan,
AMAZON till 2004
Chief executive
officer
Graduated
IIT-Delhi
SANJAY BAWEJA TATA
communications
Chief financial
officer
------
BINNY BANSAL Sarnoff,
AMAZON till 2004
Co-founder
Chief operating
officer
Graduated
IIT-Delhi
ANKIT NAGORI -------- Chief buissness
officer
Graduated
IIT-Guwahati
MEKIN
MAHESHWARI
Yahoo(2002-06)
uGenie till 2009
Chief people’s
officer
-------
AMOL MALVIYA Apna paisa pvt
ltd
Chief tecnology
officer
Graduated
IT-Kharagpur
PUNIT SONI Motorola ,
Google
Chief product
manager
-------
CHIEF PERSONALITIES
9. ORDER LIFECYCLE
• Attract Users to the site
• Provide Selection
• Provide Details to Evaluate a Product
• Price well
• Provide convenient payment options
• Confirm payment
10. ORDER LIFECYCLE
• Step1-Order Download in OMS
• Step2-Inventory Allocation:
• Step3-Order Picking:
• Step4-Order Packing and generation of labels:
• Step5-Order shipment
• Step6-Shipment Delivered
11. PRODUCT PORTFOLIO
• Books
• Movies
• Music
• Games
• Mobiles
• Cameras
• Computers
• Healthcare and Personal Products
• Home appliances and Electronics
• Stationary
• Perfumes
• Toys and many more…..
12. GROWTH AND EXPANSION
Flipkart has sold 150 million products in 2015, one and
half times growth over the last year as it adds more
categories and improved distribution to smaller towns.
It has also added more categories such as home and
furnishing and maternity products.
It offers more than 30 million products across 70
countries.
It has about 45 million registered users and 30,000
sellers with 10 million daily visits.
Initial funding was about 4,00,000 and as high value
products are generated, it has recieved $2 billion in
fresh funds.
13. Flipkart is expanding its seller base to 100,000 and the
end of 2015.
The company has introduced 20 experience zones for its
customers in 10 cities across the country where customers
could walk in at thier own convenience and collect
products ordered online.
The facilities like merchandising,buying,packaging and
cataloging has generated 75,000 jobs in the last one year.
This e-commerce industry is expected to grow as it is also
going to introduce the addition of groceries.
14. CHALLENGES
There are many challenges faced by flipkart.The top 5
concerns are-:
High Customer Aquistion Cost
High Churn/Low Loyalty
Cash On Delivery
high Cash Burn Rate
High Inventory / Poor Supply Chains
15. CRITICISM
• Male eccentric
• Big billion day
• Killing competition
• Airtel zero- net neutrality
• Price cheating
• Fake offers
18. FUTURE ROAD MAP
• Flipkart embarks on expanding their current product
categories and introducing new ones.
• They claim that everything other than groceries would be
made available on flipkart.
• Their main focus is to improve their delivery mechanisms by
rendering the products on a faster scale.
19. SUCCESS STORY
• From initially selling books to becoming the largest
megastore takes a lot of grit.
• The credit of their success goes to the power of
commerce
• More than 50% of the company revenue comes from
mobiles and they have been the core of Sachin’s plan
from the beginning .
20. CONCLUSION
• Flipkart’s competitors have made it develop a lot of
in-house innovations and inculcate best practices
which have now become their standards.
• Flipkart states that they control more than 100,0000
transactions in a day whose volumes lay the
foundation of a profitable business.
• They also aim in making their product economically
suitable for each and very customer.
