This document discusses creativity and innovation. It defines creativity as generating new ideas in a unique way, and innovation as applying new ideas to create value. The document outlines three types of creativity: combinational, exploratory, and transformational. It also describes the five stages of the creative process: preparation, incubation, insight, evaluation, and elaboration. Further, it discusses barriers to creativity such as resistance to change and lack of recognition. The document defines innovation and outlines four types: product, process, marketing, and organizational innovation. It stresses the importance of creativity and innovation for organizational success.

1. Creativity and
Innovation

2. Creativity
Definition of Creativity
• Creativity is the characteristic of a person to generate new
ideas, alternatives, solutions, and possibilities in a unique and
different way.
• Creativity is the ability to conceive something unpredictable,
original and unique.
• It must be expressive, exciting and imaginative.
• It is the mirror of how beautifully a person can think in any
given circumstance.

3. Creativity….
• It is not genetic but can be developed if someone keeps on
learning and comprehending things with a rare and exclusive
perception.
• Creativity is a brainstorming and mind-blogging activity in
which a person has to think beyond his imagination for bringing
something worthwhile.

4. Creativity….
• According to Boden (1998), there are three main types of
creativity, involving different ways of generating the novel ideas:
a) The “combinational” creativity that involves new
combinations of familiar ideas.
b) The “exploratory” creativity that involves the generation of new
ideas by the exploration of structured concepts.
c) The “transformational” creativity that involves the
transformation of some dimension of the structure, so that new
structures can be generated.

5. Preparation
Incubation
Insight
Evaluation
Elaboration

6. CREATIVE PROCESS
❖ Preparation : successful creations are
preceded by investigation and information
gathering. It can be achieved by gathering
information from journals, attending meeting
seminars etc.
❖ Incubation : creative person allows their sub
consciousness mind to dwell over tremendous
amount of ideas and information accumulated
during the preparation phase.
❖ Insight : this is the moment when the person is
able to locate solution to their problems.
Generally in most of the cases ideas comes to
person in incremental way. The person
improves on solution slowly and steadily.

7. ❖ Evaluation : this phase is regarded as the
most emotional trying part, when one feels
uncertain and insecure and thinks about
reaction of other people.
❖ Elaboration : this is the most difficult step of
creativity endeavour and requires great self
discipline, dedication and perseverance.
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8. BARRIERS TO CREATIVITY
❖ Resistance to change : people just get used to
doing a particular work in customized manner and
they are just opposed to any new idea or change.
❖ Lack of initiative : organizational managers from
top to bottom are just opposed to giving initiative to
their subordinates fearing that it will undermine their
authority.
❖ Restriction on interaction : a free and open
environment provides members an opportunity to
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interact with
groups.
members of their own and other
Such interaction facilitates exchange of
ideas and information required for creative work
where as in restricted
adversely effected.
environment creativity is

9. ❖ Fear of something going wrong : many new
ideas may go wrong or prove impractical.
Whenever creative work is to be undertaken the
possibility of success or failure is always there.
❖ Lack of recognition : failure to recognize or
reward creativity acts as de motivating factor.
Hard work put in by creative people must be
compensated with adequate financial and non
financial rewards.
❖ Resource constraints : creativity demands
sufficient availability of resources. Absence of
adequate resources may dampen the spirit of
creativity.
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10. WHAT IS
INNOVATION?
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11. WHAT IS INNOVATION?
• Latin word, innovare, to renew.
• Innovation as that which is newly introduced
• innovation =invention + exploitation

12. Innovation
• Definition of Innovation
• Innovation is an act of application of new ideas to which
creates some value for the business organization, government,
and society as well.
• Better and smarter way of doing anything is innovation.

13. What is innovation?
Innovation is the creation of new: products, techniques,
processes and services by generating and implementing
new ideas to make them useful.
(Damanpour, 1991;Van denVen, 1986).

14. Types of innovation
➢First classification was made by Schumpeter (1934)
➢According to OECD (2005), Oslo Manual there are four types of
innovations:
Product / Service Innovation
Process Innovation
Marketing Innovation
Organisational Innovation

15. Product / Service Innovation
• Is the introduction of a good or service that is new or significantly
improved with respect to its characteristics or intended uses.
• This includes significant improvements in technical specifications,
components and materials, incorporated software, user friendliness or
other functional characteristics.
• Product innovations can utilize new knowledge or technologies, or
can be based on new uses or combinations of existing knowledge
or technologies.

16. Process Innovation
• Is the implementation of a new or significantly improved production
or delivery method.
• This includes significant changes in techniques, equipment and/or
software.
• Process innovations can be intended to decrease unit costs of
production or delivery, to increase quality, or to produce or deliver
new or significantly improved products.

17. Marketing Innovation
• Is the implementation of a new marketing method involving significant
changes in product design or packaging, product placement,
product promotion or pricing.
• Marketing innovations are aimed at better addressing customer needs,
opening up new markets, or newly positioning a firm’s product on the
market, with the objective of increasing the firm’s sales.

18. Organisational
Innovation
• Is the implementation of a new organizational method in the firm’s
business practices, workplace organization or external relations.
• Organizational innovations can be intended to increase a firm’s
performance by reducing administrative costs or transaction costs,
improving workplace satisfaction (and thus labour productivity),
non-codified
gaining access to non-tradable assets (such as
external knowledge) or reducing costs of supplies.

19. Innovation…..
• It could be the introduction of:
• New technology.
• New product line or segment.
• A new method of production.
• An improvement in the existing product / Process

20. Types of Innovation:
Three basic types of innovation are:
(i) Technical
(ii) Process and
(iii) Administrative.

21. Technical innovation involves creation of new goods and services.
Many technical innovations occur through research and development
efforts intended to satisfy demanding customers who are always
seeking, new, better, faster and/or cheaper products.
Process innovation involves creating a new way of producing, selling
or distributing an existing good or service.
Administrative innovation occurs when creation of a new
organisation design better supports the creation, production and
delivery of goods and services.
Types of Innovation: …..

22. Innovation : Tied To Creativity
• Innovation is closely tied to creativity
• I.e. putting creative ideas into action is an innovation, whose
consequences should be positive.
• It is the process of doing something better for the first time,
which was not previously done by any entity.
• It can also be termed as a change which can bring a new edge
to the performance and productivity of the company.

23. Creativity and Innovation
• Creativity is related to ‘imagination’, but innovation is related
to ‘implementation’.
• The primary difference between creativity and innovation is
that the former refers to conceive a fresh idea or plan, whereas
the latter implies initiating something new to the market, which
is not introduced earlier.

24. Key Differences Between Creativity and
Innovation
❑The quality of thinking new ideas and putting them into reality
is creativity. The act of executing the creative ideas into
practice is innovation.
❑Creativity is an imaginative process as opposed to innovation
is a productive process.
❑Creativity can never be measured, but Innovation can be
measured.

25. ❑Creativity is related to the generation of ideas which are new
and unique. Conversely, Innovation is related to introduce
something better into the market.
❑Creativity does not require money. On the other hand,
innovation requires money.
❑There is no risk involved in creativity, whereas the risk is
always attached to innovation.

26. Importance of Innovation and
Creativity for Success of an
Organisation!
• Innovation is the process of creating and implementing a new
idea.
• It is the process of taking useful ideas and converting them into
useful products; services or processes or methods of operation.
• These useful ideas are the result of creativity, which is the
prerequisite for innovation.
• Creativity in the ability to combine ideas in a unique way or to
make useful association among ideas. Creativity provides new
ideas for quality improvement in organizations and innovation
puts these ideas into action.

27. Innovation to invention
• Invention is a new manner of making something or `` new material
that is made utile ‘’ .
• It may mention to increase or to hold radical alterations in thought,
merchandises, procedures, or organisations.
• In economics the alteration must increase value, client value, or
manufacturer value. The end of invention is positive alteration, to do
person or something better.
• Innovation taking to increased productiveness is the cardinal
beginning of increasing wealth in an economic system.

28. Innovation And Industry
• The debut of a new good — that is one with which consumers are
non yet familiar — or of a new quality of a good.
• The debut of a new method of production, which need by no
agencies be founded upon a find scientifically new, and can besides
be in a new manner of managing a trade good commercially.
• The gap of a new market, that is a market into which the peculiar
subdivision of industry of the state in inquiry has non antecedently
entered, whether or non this market has existed before.

29. • The conquering of a new beginning of supply of natural stuffs or half-
manufactured goods, once more irrespective of whether this
beginning already exists or whether it has first to be created.
• The transporting out of the new organisation of any industry, like the
creative activity of a monopoly place or the interrupting up of a
monopoly place.

30. Goals of innovation in Industry(Production)
1.Improved quality
2.Extension of the merchandise
scope
3.Reduced labor costs
4.Creation of new markets
5.Reduced stuffs
6.Improved production procedures
7.Replacement of
products/services
8.Reduced environmental harm
9.Reduced energy ingestion

31. Why Creativity and Innovation are important in
any Organization
• "Creativity, Innovation, these have become the currency
of success" Josh Linkner
• Across every business function, creativity is central to solving
complex problems, developing new strategies, facilitating
innovation, and driving change within the organization.
• Creativity is looking at the task in hand without a manual of
how to complete it.

32. Creativity and Innovation to New Dimension
• Creating a creative, dynamic, innovative, fresh and young
organizational culture where employees are engaged in
creating the culture themselves.
• Will motivate them, will be easy to adopt the new culture while
working together to continuous improvement.

33. • Engaging employees in the process
• Engaging employees will build confidence and develop abilities
and awareness of their contribution as an asset to the
company.
• Employees will feel that they have a positive impact in the
organization.
• They will perform better, will feel more accountable and live
happier lives with a professional satisfaction, even if there is no
professional development plan.

34. • Once every employee is comfortable being engaged in the
process of constant development, they will get proactive and
open to change and improve processes.
• Their daily routine will get efficient, really believing the
company direction of improvement, providing a sense of trust
and job security.

35. • Strategic Importance of Innovation:
• For both established organisations as well as new organisations,
innovation and change become important in a dynamic,
changing environment.
• When a company fails to innovate and change as needed, its
customers, employees and the community at large can all suffer.

37. Concluding
Creativity and innovation at work are the process, outcomes,
and products of attempts to develop and introduce new and
improved ways of doing things. The creativity stage of this process
refers to idea generation, and innovation to the subsequent stage of
implementing ideas toward better procedures, practices, or products.
Creativity and innovation can occur at the level of the individual,
work team, organization, or at more than one of these levels
combined, but will invariably result in identifiable benefits at one or
more of these levels-of analysis.
Anderson and Potoč (2014)

38. iphone,2007
The first iPhone a Game changer,
revolutionary, invention of the year 2007,
shaped the mobile industry that made the
company Apple Inc., what is today.
Simple, easy to use, home button to begin
navigation, touch screen no keyboard.
Sold over 1 million in just 3 months.
The iPhone revolutionized the complete
mobile industry.

39. Amazon, Uber
WHETHER IT IS IDEAS OR GOODS OR SERVICE CAN
BE EXCHANGED, SOLD OR PURCHASED ONLINE.

40. My Trin Trin
There are 48 docking
stations spread across the
city. You just have to
register and you will get a
card(like debit card).You
have to swipe at one
docking station and you'll
get a cycle which you can
use and return it at next
docking station near your
destination.

41. Thanks