This document summarizes a study on the effects of celebrity endorsement on consumers' purchase decisions. It describes the study's methodology, including a sample size of over 100 people, mostly students. It finds that most respondents think celebrity endorsements help increase sales and profits. Most respondents engage with celebrity endorsements through TV ads. However, most respondents also say celebrity endorsements do not influence their purchase decisions. Most prefer film stars as celebrities.

1. A STUDY ON EFFECTS
OF CELEBRITY
ENDORSEMENT IN
CONSUMERS PURCHASE
DECISION
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2. Group Members
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02
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SADMAN SAIF
KIRAN KUMAR DUTTA.
MOIN SARKER
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3. Celebrity
Celebrities are people who
enjoy public recognition by a
large share of a certain
group of people whereas
attributes like attractiveness,
extraordinary lifestyle
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5. Methodology of this study
Total sample size is more than 100
50% 50%
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6. 73% out of 100 are students
8% were service holder both private and govt.
service
6% were from others profession
5% were teachers
Both Businessman & doctors were 3%
73%
8%
5%
3%
3%
2%
6%
Profession of Respondents
Students service holders Tearchers Businessman
Doctors housewifes others
In others section verities types are profession include but they are few in number. Profession like – cabin crew , lawyer , model ,
freelance photographer , army , bankers are added.
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7. Gender of Respondents
51.4%
48.6%
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male are dominating here a little bit

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17. Findings – through out this study
41.2%
5 out of 7 Q
56.1%
51.5%
Most of them thinks marketer goes to
celebrity endorsement for increase their
sales and profit .
Most of Them engage with celebrity
endorsement via TV ads.
Most of the
respondents are not
taking their decision by
celebrity endorsement
they said no celebrity don’t
influence them.
Most of the people like film star as
celebrity .
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18. THANKS
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