4. WHAT CONSUMERS PURCHASE ONLINE
– Clothes & Sports Goods - 44%
– Tickets & Holiday Events – 37%
– Travel Arrangements – 36%
– Household Goods – 22%
– Telecommunication Services – 18%
– Books, Magazines and Newspaper – 17%
– Electronic Equipment - 17%
– Films & Music – 15%
– Food – 8%
– Other – 9%
Data from CSO.ie,2017
5. ONLINE VIDEO CONSUMPTION
– One in three adults between ages 18 and 54 use their smartphones as their
primary devices for watching online videos.
– Video is a highly effective form of content and its popularity has gone hand-in-
hand with the rise of social media.
6. HOW PEOPLE USE SEARCH ENGINE
– 1. Research
– 2. Shopping
– 3. Entertainment
– E.G Someone may be doing research for restoring their classic car, or looking
for a place that sells parts for classic cars, or just looking at a video that shows
custom cars racing.
7. DIGITAL DEVICES USED BY PEOPLE
Smartphone Laptop Tablet/iPad Desktop PC
2015 2018
48%
33%
24%
30%
15%
19%
9%
14%
Statista, 2019
8. CREATED ON THE INTERNET IN ONE MINUTE
1M logging in
4.5M videos watched
2.1M snaps taken
1.4M swipes
46,200 new post
694,444 hours watched
188M emails sent
41.6M messages sent
41.6M messages sent
390,030 apps downloaded
£996,956.00 spent online
4.8M GIFs served
87,500 people on Twitter
347,222 scrolls
Statista, 2019
9. INTERNET USERS IN THE WORLD BY
REGIONS
Internet World Stats, 2019
51%
16%
11%
7%
4%
1%
10%
Asia
Europe
Africa
North America
Middle East
Australia
Caribbean
10. SUMMARY
– To summaries, the evolution of the internet has enabled users to carry out
everyday tasks ranging from research, shopping, internet banking and travel.
– People are more likely to go onto the smartphone devices than go out to carry
out tasks they can simply do from their devices.
– The internet provides us useful data, information and knowledge for the
personal, social and economic development and it is up to us to utilize our time
on the world wide web in a productive manner.
11. The Internet is like the steam
engine, is a technological.
Breakthrough that changed the
world.
Peter Singer – Australian, Moral Philosopher