One of the projects in my International Marketing class was to take a domestic company and turn it into an international corporation. My group decided on Chipotle as our company. Everyone in the group worked on this project together but I was specifically focused on the criteria charts on slides 6-12.

1. Market Potential Analysis Shawna Jones, Mollye Peters, Jessica Otterman, Erica Steele

3. Denver, Colorado

5. 837 locations

6. 33 states, District ofColumbia, and Toronto, Canada (Basham, 2009) (Chipotle Mexican Grill, 2009)

7. SWOT Analysis (Chipotle Mexican Grill, 2009)

10. Ireland

11. United Kingdom

13. Urban Population (Central Intelligence Agency, 2009)

14. % Growth of Import of Food and Beverage Industry (CenTradeX, 2007)

15. Ease of Doing Business (CenTradeX, 2009)

16. Population Growth Rate (Central Intelligence Agency, 2009)

17. PPP Per Capita (Central Intelligence Agency, 2009)

18. Likelihood of Dining Out (Euromonitor International, 2009)

19. Model

20. Selection Australia

22. High affinity towards American products

23. Tendency towards healthy and active lifestyle

24. Egalitarian and values relationships

25. Voted 2nd most ethical nation to conduct business with

26. Population is approximately 21,262,641 (July 2009)(Global Road Warrior, 2009)

28. wealthiest city in Australia

30. cultural capital of Australia

34. Approximately $1.24 billion

35. U.S. and Australian urban populations

36. Projected U.S. Food Service Industry Sales for 2010

37. Method 2:

38. Approximately $781 million

39. Australian Foodservice Market Volume

40. Australian Market Segmentation for Fast Food(World Fact Book - Australia & US, 2009) (Basham, 2009) (Datamonitor Industry Market Research, 2009)

43. Total number of locations for U.S.

44. Urban population of U.S. compared to Australia(Chipotle Mexican Grill, April 2009) (World Fact Book - Australia & US, 2009)

47. Works Cited Basham, M. (2009, September 3). Industry Surveys: Restaurants. Retrieved October 6, 2009, from Market Insight Database. CenTradeX. (2009). Country Comparator - Tools & Games - globalEDGE. Retrieved October 6, 2009, from globalEDGE: http://globaledge.msu.edu/countries/countryrank.asp?Year=2008&Statistic=12465 CenTradeX. (2007, March). Food and Beverage Industry Trade Statistics - globalEDGE. Retrieved October 6, 2009, from globalEDGE: http://globaledge.msu.edu/industries/Food-and-Beverage/tradestats/ Central Intelligence Agency. (2009, October). World Fact Book. Retrieved October 4, 2009, from CIA - The World Fact Book: https://www.cia.gov/library/publications/the-world-factbook/ Chipotle Mexican Grill. (2009, April). 2008 Annual Report and Proxy Statement. Retrieved October 6, 2009, from Chipotle.com: http://phx.corporate-ir.net Chipotle Mexican Grill. (2009). Chipotle: Gourmet Burritos and Tacos. Retrieved October 6, 2009, from Chipotle Mexican Grill: http://www.chipotle.com/#/land Datamonitor Industry Market Research. (2009, August 15). Australia-Foodservice. (Industry overview). Retrieved October 5, 2009, from Business and Company Resource Center: http://galenet.galegroup.com

48. Works Cited "Eating Places." Encyclopedia of American Industries. Online Edition. Gale, 2009. Reproduced in Business and Company Resource Center. Farmington Hills, Mich.:Gale Group. 2009. http://ezproxy.butler.edu:2133/servlet/BCRC Euromonitor International. (2009). Country Reports: Australia. Retrieved October 7, 2009, From Global Market Information Database. Global Road Warrior, The (2008). Australia: Business Culture: Business Ethic and Framework. Retrieved 10/11/2009, from www.globalroadwarrior.com/ContentInfo.asp?nid=13.03&cid=7&next_nid=13.04&ctry=Australia&parent=Business%20Culture Global Road Warrior, The (2009). Welcome to Australia. Retrieved October 7, 2009, from Global Road Warrior: http://globalroadwarrior.com/welcome/asp?cid=7 McDonald's (Australia). (2009). Our Story. Retrieved October 8, 2009, from McDonald's (Australia): www.mcdonalds.com.au/about-us/our-story McDonald's Australia - A case study of a multinational operating within the Australian Economy. (2007, February 21). Retrieved October 8, 2009, from Australian Trade Comission: www.austrade.gov.au/ArticleDocuments/1454/EFF_mcdonaldscasestudy.pdf.aspx World Fact Book - Australia & US. (2009). Retrieved October 7, 2009, from World Fact Book.

49. Questions?