This document provides an overview of Startup Mondial Brands, an e-commerce distributor of premium food products in Brazil. It operates business-to-business (B2B) and business-to-customer (B2C) models, selling to hotels, restaurants, and directly to consumers online. It is seeking $70,000 in funding to expand operations in logistics, marketing, sales, and systems. Financial projections show expected revenue growth from $10,000 in 2014 to over $320,000 by 2016 as the company increases its product offerings and customer base through its online storefront and B2B partnerships.

1. I)
Sartup Mondial Brands
e-­‐commerce
distributor
of
food
products
Premium

2. I)
"We offer our prospects and customers (B2B) the
possibility of a unique experience by selling a
selection of traditional food and healthy premium,
resulting in quality and differentiation in its
product mix, as for the end consumer (B2C)
pleased to be able to taste almost exclusive
products and high quality. "
Mondial Brands and Confraria do Chá

3. I) growing demand
II) Less sensitive to crisis
III) Novelty and innovation
IV) less competition
V) recurrent consumption
Because working with Food Products Premium?

4.
Company presentation
Business to Business – “B2B”
Business to Customer – “B2C”
Distributor
e-­‐commerce

5.
Where We Are and Revenue Model
Sales for HORECA segment (hotels,
restaurants and cafes), Food
Service (food and drink s),
Franchise Network, bakeries,
among others, by Mondial Brands
("B2B").
Sales through e-commerce
Confraria do Chá ("B2C").

6. Commercial strategy - B2B
Healthy
Food
Line
deployment
Sale
of
mul:ple
products
to
the
same
customer

7. Company structure - Differential of e-commerce
Distributor
e-­‐commerce
Importer
/
Producer
final
costumer
Structure
of
our
compe9tors
e-­‐commerce
Importer/Producer
final
costumer
Estrutura
Confraria
do
Chá

8. Main products

9. (B2C)
Customer
make
purchase
through
e-­‐commerce.
Product
is
packed
(B2B)
Ac:ve
and
passive
sales
by
the
internal
sales
department
Product
is
packed
Product
is
shipped
Product
is
shipped
Operating flow - Synergy
è
è
è
è

10.
Market
Size
São
Paulo
–
Capital
12.500 Restaurants
420 Hotels
3.200 bakeries
3.500 cafeterias
(Brasil)
Emporios

11.
Maket
size
e-­‐commerce
Income of the new middle class surfers is R$ 328 billion (em Real) - Brazil
Class A and B will 29.1 million people in 2014 - study CPS / FGV

12.
Need
for
funding
We
need
funding
:
U$70.000,00

13. April 2015
Setember, 2015
Status: Open to the public
Status: Completed
previous
capture
-­‐
crowdfunding
not
completed

14. Capture:U$70,000
Timeline of events related to obtaining the
funds.
U$ 10,000
logistics
U$ 10,000
Marketing
U$ 10.000
sales and stock
U$ 10,000
system and
administrative
System Development
Marketing
Increased logistics sstructure
Expanding human capital
Infrastructure Adm.
MarNov Dez Jan Feb
Allocation of the proceeds
Use of
proceeds
Structuring of the new headquarters
U$ 30,000
Working capital
increased stock

15.
Main customers (B2B)

16.
Sustainability and Social Responsibility
Social
Responsibility
-­‐
We
are
partners
in
the
AACD
Social
responsibility
-­‐
Indirect
through
Cocapec
developing
our
coffee
Gourmet
Coffee
Brotherhood.

17.
Partnerships Confraria do Chá (B2C)

18.
Strategy
Our
forecast
is
to
include
a
segment
of
healthy
and
organic
and
in-­‐commece
Brotherhood
tea,
in
order
to
increase
revenue
and
profitability
as
a
result
of
the
synergy
between
opera:ons.

19.
Strategy
Another
ac:on
will
be
the
launch
of
the
FIRST
BRAZIL
TEA
CLUB,
where
the
customer
makes
its
signature
and
receives
monthly
Twinings
Tea
kits
and
Teas
of
the
World.
Clube do Chá
Another
release
is
the
organic
and
healthy
products
baskets,
taking
advantage
of
the
growing
demand
in
Brazil

20. Faturamento
(B2C
e
B2B)
-­‐
Todos
produtos
(R$)
Sales
de
Set/12
a
July/15
Fonte:
Sistema
Qbert
Mondial
Brands
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
B2C
B2B
Mondial
Brands
e-­‐commerce
NOTE:
E-­‐commerce
began
opera9ons
in
August
/
14
Sales (B2C e B2B) - all products (R$ - Reais)

21. Sales (B2C e B2B) – All Products (R$-Reais)
Note
:
1)
Mondial
Brands
began
opera9ons
in
September
/
12
2)
Confraria
do
Chá
e-­‐commerce
began
opera9ons
in
August
/
14
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
2012
(Set-­‐
Dez)
2013
(jan-­‐
Dez)
2014
(Jan-­‐
Dez)
2015
(Jan-­‐
nov)
Mondial
Brands
e-­‐commerce

22. Financial Statement and Expectations (R$ Reais)
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
2015
2016
2017
Mondial
Brands
e-­‐commerce

23. 2014
–
U$
10,000
(held)
2015
–
U$
31,000
(8%)
2016
–
U$
66,000
(12%)
2017
–
U$
112.500
(15%)
Profitability
Financial Statement and Expectations – U$

24. 2014
–
U$
165,500
2015
–
U$
200,000
2016
–
U$
320.000
2017
–
U$
500.000
Performance indicators
700
New
customers
(POS)
53,500
visitors
e-­‐commerce
Increased
conversion
rate
e-­‐commerce
to
1.8%
*
*
na:onal
average:
1.7%
*
average
e-­‐commerce
in
2014:
1.17%

25.
Alberto
Goncalves
Neto
-­‐
-­‐Administrador
CEO
of
Business,
MBA
Corporate
Finance
(FGV
/
RJ),
25
years
of
financial
market
(banks
-­‐
commercial
-­‐
retail)
and
2.5
years
in
the
food
retail
segment
in
Brazil.
Beatriz
Alves
dos
Santos
-­‐
Administra:ve
and
Financial
Officer.
Over
9
years
of
experience
in
financial
markets.
Suelen
Sousa
Oliveira
-­‐
Opera:ng
e-­‐commerce
Brotherhood
tea
and
administra:ve
and
financial
assistant.
Gradua:ng
Business
Administra:on.
Edwaldo
Rogério
Moreira
-­‐
Department
Head.
Logis:cs,
Barista.
Over
6
years
of
experience
in
financial
markets.
Paulo
Sergio
Lacerda
de
Arruda
-­‐
External
Sales
Mariana
Lemos
-­‐
Inside
Sales
(intern)
Equipe
Team

26.
Thomas
Deloney
Street,
292
-­‐
House
2
Chacara
Santo
Antonio
São
Paulo
-­‐
Capital
Sao
Paulo
Tel
.:
+55
(11)
29262440/3445
A
/
C
::
Alberto
Gonçalves
Neto