Do you think your library customers are receiving your messaging the way you intend? Clearly communicating your services and content to library customers is something Russell Michalak and I are passionate about. Let us know what you think about your current messaging strategies in the comments. Are they working? What's not working? Let us know how we can help!

1. RYSAVY&MICHALAK
CONSULTANTS
Library Customers &
Engagement with
Content & Services
When's the last time you thought about your messaging?

2. ALWAYSREMEMBER
“What we think we are saying to
our customers & what our
customers actually hear are two
different things.”
Donald Miller (Storybrand)
Rysavy & Michalak Consultants

3. DIDYOUKNOW?
IT'S NOT ABOUT WHAT YOU SAY
“And our customers make buying decisions not based on
what we say but on what they hear”. (Donald Miller)
What if this wasn’t just buying?
What if it also included engagement with library services & content?
Rysavy & Michalak Consultants

4. THINKABOUTTHIS
WHAT DO YOUR
LIBRARY CUSTOMERS
HEAR YOU SAYING?
What if every day your customers are
deciding to engage - or not engage - with your
library content and services based on what
they hear you saying?
Rysavy & Michalak Consultants

5. “HOW MANY PEOPLE ARE BUYING
FROM OUR COMPETITION BECAUSE
THEY’VE COMMUNICATED MORE
CLEARLY THAN WE HAVE?"
How many of your library customers are using Sci-Hub because they don’t know how to use
your library systems and simply perceive Sci-Hub as “easier”?
Have you asked
them?
- Donald Miller
Rysavy & Michalak Consultants

6. WHAT DO YOU THINK?
Rysavy & Michalak Consultants