Chocolate Business Plan- Chocolate is an $83 billion a year business, making industry value larger than the GDP of more than 130 nations on earth. An average Britain, Swiss/German will each eat 11kg of chocolate a year. In India, chocolate hasn’t been sweet of choice. Indians eat only 165gms of chocolate a year. Consumers change their tastes and preferences according to the changing trends. The recent trend dictates a westernized and health conscious foodstuffs – so we are aiming to cater to them through or innovative chocolate. Chocolate is often referred as the “guilty pleasure”, Bite On‘s main aim is to remove the guilt and fill it with pleasure for our consumers. Our idea is to make a low fat low calorie sugar free dark chocolate bar that makes us different from other brands as we are only targeting the sugar free fat free dark chocolate segment.

1. BITE ON….
-BY
-MONIKA SINHA
-POOJA KINI
-SANGITA DHUA
-SHIVANI NAIN

2. Chocolate is often referred as the “guilty
pleasure”.
Bite On’s main aim is to remove the guilt
and fill it with pleasure for our
consumers.

3. Mission
We aim to be innovative leaders in chocolate,
creating satisfaction by providing the
healthiest in diet, for people of all ages. As a
result, changing the face of a normal brown
block to one calorie - less melting in the
mouth.

4. THE 6 M’s
• Functional structure
• Strategic recruitment, T&D
MEN
• Government funds
• since Machinery+ Land= >1cr MONEY
• Winnowing Machine- shells removal
(20,000)
• KQCH-200 Prof choc Production Mach-
(3L)
MACHINERY

5. • Diet Sugar, Diet cocoa butter,
cocoa solids, milk solids, Honey,
Roasted bean
MATERIALS
• B to C
• B to Govt
MARKETS
MINUTES • 500units – 70,000 units per day

6. INDUSTRY ANALYSIS
• Demographic environment
• Economic environment
• Natural environment
• Cultural environment
• Political environment

7. MARKET SEGMENTATION
Geographic
segmentation
Region
Climate
Demographic
segmentation
1)Age
2)Gender
3)Income

8. Psychographic
segmentation
Attitude
towards the
product
Life style
Behavioral
segmentation
Benefits
Occasions

9. MARKET TARGETING
Target Marketing strategies
• Differentiated Marketing

11. Concentrated Marketing

15. SEC GRID ANALYSIS

18. Positioning
Brand Positioning Strategy
Analyzing Competitors
Good Reputation + Poor Product Availability ---> GALAXY
Good Reputation + Excellent Product Availability ---> CADBURY, NESTLE
Poor Reputation + Poor Product Availability ----> PRIYA GOLD
We would strive to be well reputed as well as an excellently available brand..!

19. • Developing a positioning statement-
“E-Z on your pocket, E-Z on
calories ”
• Positioning brand
Government help
Low cost market research
Emphasize on brand positioning strategy
Market penetration

20. Differentiation
• Product
Differentiation
• Service
Differentiation

21. • People
Differentiation • Channel
Differentiation
• Image
Differentiation

22. FINACIAL PLAN
We have decided to start up ourselves as a SSI
(Small Scale Industry). Therefore, our
investment in fixed assets in plant &
machinery, whether held on ownership term
or on lease or hire purchase, does not exceed
Rs. 1 Crore.

23. THANK YOU !