A Review of the Basics for Farmers, Community Gardeners and CSA Organizers - Facebook, Twitter, Pinterest, Instagram and the Green Guru Network (hyperlocal to Westchester and the Hudson Valley
Engaging Your Community Through Social Media (originally presented at the Just Food Conference 2013, New York NY)
1. Engaging Your Community
Through Social Media-
- The Basics for Farmers, Community Gardeners
& CSA Organizers
Lea Cullen – Boyer Monique Hartl
Green Guru Network Green Girl Marketing & Farm School NYC
lea@greengurunetwork.com moniquehartl@yahoo.com
2. Agenda
Intros & Who’s In the Room
Why Social Media?/ Overview of the Channels
Do/Don'ts/Hints for each channel
How do you want to engage?/What have you been thinking
about?
Ideas for Saving Time or Group Management
Answering your Questions
Lea@greengurunetwork.com Moniquehartl@yahoo.com
3. Why Social Media Matters
Media of Choice For Students, Women, Families
Engagement
Easy
Archives
Green
Lea@greengurunetwork.com Moniquehartl@yahoo.com
5. Twitter
Largest audience
Users expect to be sold
144 characters - brevity is the sole of convenience
Tweet early Tweet often
Leave it to their imagination
Lea@greengurunetwork.com Moniquehartl@yahoo.com
6. Twitter – Do’s & Don’ts
“Facebook is for keeping in touch with your high school friends, Twitter is for being in
touch with the people you wish you were friends with in high school”
DO: Follow people and companies that influence you
DO: Of your 140 characters, link to partners when you can using the @ tag
DO: Use all sorts of tweets – events of interest, pictures, and asks
Twitpic is great for photos from your smartphone to Twitter
DO: Link out where you can for more info
Lea@greengurunetwork.com Moniquehartl@yahoo.com
7. Twitter - Do’s & Don’ts
DO: Be Responsive – even 10 minutes a day, but do so everyday if you can. Replies,
responding to mentions, keeps your feed personal.
But DON’T do this without the help of a tool or all your activity will be clustered and that’s
not utilizing Twitter best
DO: Re-tweet things that make sense for your audience and you’ll get reciprocity
DO: Remember the hashtag – At the farm we use #bushwick, #farming,
#urbanfarm quite a bit. This lets people find you if they don’t follow you already.
DO: Engage in some of the popular practices like #FF – Friend Follow – mostly on
Fridays
Lea@greengurunetwork.com Moniquehartl@yahoo.com
8. Pinterest
Women 25 to 35
Relaxed
Photo Driven
Images draw you in,
then link to blogs and other recipe sites
Lea@greengurunetwork.com Moniquehartl@yahoo.com
9. Pinterest
Group Example
Create boards for each
produce item, by entrée
type, or by any other
characteristic you choose
Members can comment
on their experience with
the recipe or with
variations they’ve tried
Lea@greengurunetwork.com Moniquehartl@yahoo.com
10. Instagram
Photo driven
Instant
They own your photos
Lea@greengurunetwork.com Moniquehartl@yahoo.com
11. Green Guru Network
Community
Safety
Focus
Customer Service
Familiar
Local
Agility
Lea@greengurunetwork.com Moniquehartl@yahoo.com
12. Green Guru Network – What You Can Share
Post Content
Live Links
Photos
Videos
PDFs
Newsletters
Lea@greengurunetwork.com Moniquehartl@yahoo.com
13. The Share tool
Save time
Post in one place, share everywhere
Multiply your SEO through links
How To Engage
Community Profile
Directory Listing
Events
Articles
Lea@greengurunetwork.com Moniquehartl@yahoo.com
15. How do you want to engage?
What have you thought of incorporating into your social
media strategy?
What are you afraid to try?
Why?
Get into groups of 4, discuss for 5 minutes and then each
group will report back
Lea@greengurunetwork.com Moniquehartl@yahoo.com
16. How is there time for all of this?
Tools for your SmartPhone - can alert you with a text you when you have
a mention
Tweetboot, Twitterific, the Twitter App Facebook are examples
HootSuite – helps you manage and schedule your tweets. You can
schedule tweets that you want to get out into the world without tying you to
the computer.
There is a paid and a free version (I use the free one)
Lots of tools within – scheduler, Link Shortener, See all the streams that
are important to you
Lea@greengurunetwork.com Moniquehartl@yahoo.com
17. What Questions Do You Have?
Lea@greengurunetwork.com Moniquehartl@yahoo.com