2. SUMMARY
The purpose of this
document is to give an
overview of the framework
and some deliverables we use
to attract , engage and
connect startups with top
Indian talent.
3. Engagement Framework
Stage 1
Research and Analysis
Founder Connect
Account Manager Intros
Ideal Profile Creation
Talent Brand Deck
Market Mapping for Role
1 – 3 days
Stage 2
Talent Introductions
Talent Insight with profile
Market Insight Calls
Iterations on Fit
Performance Reports Weekly
Varies on Role – 1-3 weeks
Stage 3
Post Introduction Support
Reference Feedback
Interview Management
Document Management
Compensation Analysis and Support
Background Check
Varies with Market and
Role Seniority
4. Ideal Profile Example
Director Product Mgmt
Deepak Kumar
Age: 30-35
Location: Bangalore
Current Salary: 52 lakhs
Reports To: CTO
About Deepak
Currently Deepak manages supply chain products at
Myntra managing a team of 9 product managers. He has
introduced many new products into the marketplace
including multitenant ordering platform , rolling product to
new cities and product experience improvements
Prior Roles
After a business degree in IIM-A in 2013 Deepak
completed roles as an operations analyst at BHEL for
design improvements and managed projects. For 1 year at
American express Deepak built solutions for fraud analysis
and worked with the tech team to build new products.
Ideal Demographics
`
`
Example Persona
Prior Roles:
Product Manager , Product Director , Founder
Industry: Logistics , Travel , Finance
Education: MBA Premier , BE Premier
Reports To: Head of Engineering
Motivations
Achievement
Power
Fear
Growth
Learning
Behaviours
`
Type Of Problems Solved
Scaled operations of product in 10+ cities
Built and introduced new innovations to market
Worked in both smaller as well as large scaled startups
Experience with last mile operations
Interests Frustrations Attract Plan
Product Development ,
AI
Current company not
growing , wants to
relocate , challenges
with management
Growth Opportunity ,
Compensation
High
Collaborative
Aggressive
Ambition
Strategic Vision
Self Awareness
Low
Corporate Mindset
Typically done to identify the right persona for this role before starting market mapping
5. Example of Market Mapping
We also use market mapping to provide market and competitive insights
6. Ways of Working
Common Shared Google
Folder
All documents shared on common
google folder on google drive
Google Sheet
Tracker
Clickable Google Sheet where comments can be entered this is shared via
whatsapp and email as well for easy feedback
Governance Model
Found
er
Account
Manager
Qrata Founder
Account Manager Assigned , escalations
and performance review with Qrata
Founders Weekly
Communication
Modes
Typically via whatsapp group with
account manager and Qrata Founders.
Also sharing via email to allow for
maximum visibility
7. Give us a call, send us an email or a letter -or drop by to have
a chat.
Offices
Worli , Mumbai
Philadelphia , US
Email
contact@qrata.co
Phone
+91-22-24936415
+1-2152756059
Website
www.Qrata.co
To Get in Touch