Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs. In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.

1. Presented
by
Kira
Sparks,
Shoutlet,
and
Marcus
Whitney,
Moontoast
Thursday,
April
10,
2014
RICH SOCIAL:
NOT YOUR GRANDFATHER’S RICH MEDIA

2. Follow Us
#RichSocial

3. Social Rich Media Advertising Platform
Moontoast helps brands deliver engaging Social
experiences across all social channels and device types.
Awareness Consideration Intent
Lead
Generation
Conversion Brand Loyalty

4. Who Moontoast Has Worked With

5. Connect with Moontoast
@Moontoast
Facebook.com/Moontoast
linkedin.com/company/moontoast-inc
pinterest.com/MoontoastPins/
Gplus.to/Moontoast
Youtube.com/moontoasttv

6. Today’s Presenters
Rick Martira
@RJMartiraJr
Senior Director
Marketing & Strategy
Marcus Whitney
@marcuswhitney
Co-Founder
CBDO

7. UNIFIED
exists to transform social data into
Marketing Intelligence and Success
for brands and agencies.
Smart Social for Smart Marketers

8. The Social Operating Platform
SOCIETY FOR NEW COMM,
RESEARCH, BEST TECHNOLOGY
AMERICAN BUSINESS AWARDS,
BEST NEW MARKETING & PR PRODUCT
FACEBOOK ERA OF THE
NEWS FEED WINNER
INTERNET WEEK FUTURE OF
ADVERTISING: PEOPLE’S CHOICE AWARD
BEST SOCIAL MEDIA
PLATFORM INNOVATION
CCW’S BEST TRAINER AND
BEST QUALITY ACTOR
The
Social
Opera@ng
PlaBorm
Top Ranked in 7 Categories by Forrester Research

9. The Social Operating Platform
System of Record Customers
We chose Unified’s Social Operating Platform because it
will allow both our internal business groups and agency
partners to execute collaboratively in one cloud-based
platform, while providing our executive leadership a
holistic ROI view into our overall social investments.
Entertainment CPG Finance TravelAutomotive Technology
Who We Serve
“ “
Matt Ford, Digital Partnerships

10. State of Social Marketing Industry
Social is now the
top Internet activity:
Time Americans spend
on social media each day.
37MINUTES

11. State of Social Marketing Industry
Businesses using social media
are 1.5 to 2 times more likely
to anticipate revenue growth

12. State of Social Marketing Industry
Monthly Active Users by Network

13. State of Social-Mobile Marketing Industry
60% of social media time is spent on
smartphones and tablets

14. State of Social-Mobile Marketing Industry
Time spent on
Pinterest’s mobile
app in 2013 grew
more than
6,000%
(Source: Nielsen)

15. Tapping in
How can brand marketers best
tap into the potential of the
social mobile world?

16. Tapping in
Brands must create
exceptional experiences
that build a relationship
with their audience
1

17. Tapping in
Brands must set
themselves apart from
their competitors by giving
their social fans engaging,
interactive content
2

18. Tapping in
Brands must create
a unified experience
across all channels & devices
3

19. Social Feed Marketing
& Social Rich Media

20. Social Feed Marketing
The world now moves at the Speed of the Feed.

21. Social Feed Marketing Experts
Over 500 global brands & agencies
use Unified’s Social Operating Platform and
Services to measure, engage and advertise
across social media.
2013 AWARD
WINNER
FACEBOOK ERA OF
THE NEWS FEED
Marketing Solutions Across
All Major Social Networks.
The first private company
to have programmatic API access to all
3 major social networks

22. What is Social Rich Media?
Social Rich Media takes
the power of Social Media
and amplifies it for deeper
user experiences in the
Social feed.
It is a branded ad format,
powered by Facebook
advertising, promoted
Tweets, and other Native
ad types.

23. Social Rich Media outperforms the rest
These industry leading social rich media units drive higher click through
and engagement compared to display and mobile rich media.
Moontoast Results vs. Display & Mobile Rich Media
Moontoast CTR
Display Rich CTR
Moontoast CTR
Mobile Rich CTR
Moontoast Engagement
Display Rich Engagement
12X
Greater CTR
vs. Display Rich Media
160%
Greater CTR
vs. Mobile Rich Media
150%
Greater
Engagement
vs. Display Rich Media

24. Social Rich Experience Experts

25. When you combine the two…
When you combine Social Feed Marketing
and Social Rich Media you:
Enhance The Power of Native.

26. Enhance the Power of Native
Max Ad Performance
Multi- Touch-point Experiences
Measurable Impact
1
2
3

27. Impacts the entire Consumer Journey
Awareness Consideration Intent
Lead
Generation Conversion Brand Loyalty
Timer Ratings & Reviews Configurator Data Capture Business Locator Voting

28. Measuring Rich Social
Rich Unit AnalysisSocial Ad Analysis
Shared insights
for optimization &
applied learnings

29. Building, Managing &
Optimizing Social Campaigns

30. Build
Create Social Rich ads in unison with your
social marketing campaigns

31. Manage
Publish, target and manage your Social Rich
ads in real-time for the best performance

32. Optimize
Analyze and learn from how your ads have
performed in order to achieve better results in
your next campaigns

33. Nissan October Car Care Sweepstakes
OBJECTIVES
• Drive awareness, service
bookings, and conversion
• Find orphaned VINs
STRATEGY
• Countdown Rich Media unit
• Sweepstakes Rich Media unit,
targeting custom audiences
RESULTS
• 744 Facebook Registrants
• 91% mobile conversion rate
• 135 orphaned VINs identified
• 2,422% growth in take-rate
• $35M in aftersales service revenue
• 18:1 Netted return on investment

34. VEVO’s Hottest Latin Music Videos of Summer
OBJECTIVES
• Drive artist and brand
awareness, click-throughs
and conversion
STRATEGY
• Voting Rich Media unit
• Mobile-first quality
• Show fans real-time
results in-unit
RESULTS
• 88,000 ad expansions
• 13.69% click-through rate
• 44.8% in-unit voting conversion
• 30,000 in-unit votes

35. Want to find out more about Moontoast?
Contact Hello@Moontoast.com
Join us for our webinars each month:
Go to moontoast.com/webinar to find out what’s coming up

36. Unified – Find out more
Want to find out more about Unified?
Contact info@Moontoast.com
Or visit www.unifiedsocial.com