Smaply is a tool that allows companies to better understand their customer experience. It offers features like personas, journey maps, and stakeholder maps to help visualize customer experience research. Companies can digitize their workshop results, collaborate online, and export professional presentations to evolve their understanding of customers over time in order to improve experiences and gain a competitive advantage.

1. INTRODUCTIONTO
SMAPLY

3. VISUALIZECUSTOMEREXPERIENCE RESEARCHCUSTOMEREXPERIENCE

4. “CUSTOMEREXPERIENCEISTHENEWBATTLEFIELD”*
89% of companies expect to compete mostly on the basis
of customer experience by 2016 – vs. 36% four years ago.
Gartner Research, 2015
Poor customer experiences result in an estimated $83 Billion loss
by US enterprises each year because of defections and abandoned purchases.
Forbes, 2013
86% of consumers will pay more for a better customer experience.
RightNow Customer Experience Impact Report, 2011
* Gartner Research, 2015

5. 1.PENANDPAPER 2.DIGITIZE&COLLABORATE 3.EXPORT,SHARE&PRESENT
WHATCANSMAPLYOFFER?

6. ▶ Digitize workshop results quickly
▶ Present in a professional way
▶ Keep track of your progress and changes in a central place
▶ Evolve customer experience overtime
WHATCANSMAPLYOFFER?

7. FEATURES

8. PERSONAS
▶ Build empathy with your customers
▶ Focus on needs, fears, any relevant aspects
▶ Enrich your persona using images

9. JOURNEYMAPS
▶ Identify pain points and opportunities
▶ Use rich visualisations
emotional journey, channels, backstage processes

10. ▶ Clarify who is involved in your project
▶ Identify key stakeholders for your business
▶ Determine who is influencing whom
STAKEHOLDERMAPS

11. EXPORTANDPRESENTYOURRESULTS

12. EXPORT

13. EXPORT

14. EXPORT

15. Smaply enables you to quickly invite
others to comment on a journey map.
COLLABORATEWITHSMAPLY

16. THANKYOU
mail@smaply.com