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Stakeholder map – example from a coffee company
1. A B C
Tess
Government
Friend
Café Owner
Employer
Competitor
Coffee
Tax on Coffee
Loyalty
Regulations
Payment for Tax on Coffee
Free Coffee at Work!
Conversation and Company
Discounts
Great Coffee
Regulations
Payment for Tax on Coffee
Paycheck
Product
Satisfaction
Product
A Immediate Influence
B Local Influence
C System Based Influence
Tess Government Friend Café Owner Employer Competitor Coffee
Conversation and Company
Health Advice
Tax on Coffee
Great Coffee
Regulations
Payment for Tax on Coffee
Free Coffee at Work!
Loyalty
Discounts
Money
Paycheck
Satisfaction
Product
Customer's Ecosystem of Coffee
STAKEHOLDER MAP
Example Project: Buying a Cup of Coffee
PROJECT
27 January 2017
EXPORT DATE
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