This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
18. Micro-blogging / Presence applications: These sites allow users to post their views, status, ideas, thoughts etc. in limited words or short sentences. The examples of micro blogging websites are:Twitter, Plurk, Pownce, Jaiku
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21. The social networking websites allow people to become member and connect with friends, family/ relatives, colleagues, business associates etc.
22. These sites are like continuous party of like minded people, or present day rotary club or ballrooms. Photo:seite-3 @flickr
30. Many people generate their own content (e.g. photos, videos, presentations) and share with others; while others might upload content that doesn’t belong to them.
41. Internet advertising can be easily ignored, because unlike TVCs or full page press ads, online ads do not block the whole scene demanding attention. The users are looking for something specific on the net, and can easily ignore ads, if they are not already blocked by pop-up blockers. Thus, the advertising content has be something that the users want. Photo: blue dreams (gone) @flickr
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43. Social media marketing is about communicating the brand advantages in a manner that engages the potential customers and encourage them to spread the word.
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45. The social media allows spontaneous feedback of the consumers, and gives them control to spread the word.
46. Social media can treat the brand in a different manner than what the core brand proposition suggests
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49. The consumer is really the king, you cannot throw anything on their face ; unless the users really feels the content worth reading or spreading, they are not going to do it.
50. Social Media allows creative experimentation without damaging the core brand equity
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52. Viral content does not do a hard sell, but just give a point of view on the brand
53. Many times the viral content do not appear to be sponsored by the brand itself
62. Scandals spread fast – if there is a marketing or product blunder, the news will spread very fast; but, if you are there on the social media, you can at least give the other side of the story
65. Are your targeted audiences available on the social media, and if yes, what type of social media they are most likely to follow?
66. Are you keen to listen to your target audiences in the social media?
67. Can you stand up negative comments or criticism on the social media?
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69. Social media has reach for only certain type of target audiences (probably younger and tech savvy), it is good to create buzz but may not reach all the consumers
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71. 1. Tell them stories Coca-Cola blog has lots of stories related with the brand. Blogs and micro-blogs offer opportunity to tell news, initiatives, developments related with the brand in different dimensions
73. 2. Give them a toy Sony created Vampires Widget with 30 Days Night, to promote their movie Vampires, where members bite each other to receive points (and duel).
79. 5. Reward them To celebrate Moonfruit's 10-year anniversary, the company created a contest where Twitterers could win one of 10 Apple MacBook Pros over a seven-day period. It create much buzz, tripled trials of company’s products and paying customers increased by 20%.
81. 6. If you have got a crazy idea, use it P&G created a fictitious ‘boy with girl’s parts’ to promote Tampax tampons. This boy had videos, blog, twitter updates to give what it feels like being a girl, and would often talk about Tampax in the stories
83. And remember, social media is highly interlinked, if you really have something interesting, it will go on spreading.. Sharing Expression Interactive Community Networking
84. Essential learning: Instead of doing hit and run activities, plan a complete initiative or promotion which can be promoted across different social media channels. This will create synergy in different channels. Even your other marketing communication machinery e.g. ad campaign or PR can be used to promote this initiative. P& G Tampax and Ford Fiesta are few of the examples to refer to for comprehensive use of social media.
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86. Adding value to the consumer knowledge, insight, perspective or life