Shopping for Promotional Pens? Learn how to narrow down your selection to find the ones that will make your brand shine above the rest. This presentation will help guide you toward the best promotional pens for your individual needs.

1. PROMOTIONAL PENS
Brand Big: Buying Pens with Your Logo

2. Why Buy Promotional Pens?
Pens are key branding tools
that are traditionally used
as office giveaways and at
trade shows.

3. Why Buy Promotional Pens?
Because they are so useful
and cost-effective, pens are
very popular promotional
products.

4. Why Buy Promotional Pens?
According to the Advertising Specialty
Institute (ASI), writing instruments such
as pens, pencils, highlighters and
markers are the most commonly owned
promotional products.
In fact, they are so popular that 54% of
respondents reported to have owned
them.

5. While just about anyone could use a free pen,
here are a few factors to consider when
shopping for promotional pens:
Color
Ink
Style
Material
Imprint
Case

6. Color
Think about your audience
when deciding on the color
of both the ink and the pen
itself.

7. Certain industries prefer black ink
while others might prefer blue.

8. Consider using red ink for
teachers, writers or
proofreaders who may need to
use the pens to make
corrections, edits or notes
that will stand out.

9. The color of the outside of the
pen is also important. You can
choose the colors of your brand
or choose based on the
connotation of the color.
For example, green often
promotes an eco-friendly image.

10. Ink
Ink type is often a personal
preference, so go with
whatever type will suit your
pen's overall message.

11. Fountain Pens
 Often construed as “fancier”
than ballpoint pens
 Refillable so your promotion
will last a lot longer than
traditional pens

12. Ballpoint Pens
 Least expensive to produce,
which can help keep your
costs down

13. Gel & Rollerball Pens
 Extremely popular among all
age groups

14. Style
Promotional pens can be
found with all different
closing styles.

15. Retractable (Click)
Pens
 No cap to keep track of
 Can be clicked open and
closed quickly

16. Twist Pens
 Also don't have a cap to hold
onto
 Less likely to open on their
own
 Slower to open and close

17. Capped Pens
 Require the removal of the
cap in order to use the pen

18. It all depends on how your
audience will use your
promotional pens…

19. Some people might appreciate
the quick and easy style of a
click pen while others might
want the security of a capped
or twist pen so that it is less
likely to write on the inside of a
pocket or purse.

20. …Think about how you want
your recipients to use your
pens before you decide on
which style is best.

21. Material
The material of your pen
will play the most
important role in
determining the cost.

22. Plastic
 Least expensive
 Ideal for everyday use

23. Metal
 Sophisticated
 Classy

24. Wood
 Eco-friendly
 Novelty

25. Eco-friendly pens
are another option…

26. Eco-friendly pens are
made from:
 Recycled materials
 Materials that are found in nature
(like bamboo)
 Materials that can themselves be
recycled

27. If your target audience is
environmentally aware, you
may want to opt for a pen
made from recycled
composites or other
eco-friendly materials.

28. Imprint
Imprint styles vary by
material.
The most common options
are as follows:

29. Screen Printing / Silk-
Screening
 This method involves the transfer of an
image to the printed surface with ink that
is pressed through a stenciled screen
 A unique screen is created for each color,
and they are pressed on separately
 Also known as silk-screening
 Works best on plastic or metal pens

30. Laser Engraving
 A controlled, intense beam of light
is used in to vaporize material on
the pen in a permanent mark or
your logo or message
 Typically best to use on either
metal or wood pens

31. Pad Printing
 Covers a recessed surface of
your design with ink and then
presses a pad against the
recesses directly onto the
product
 Most commonly used on plastic
promotional pens

32. Case
Cases are ideal when giving
promotional pens as
corporate gifts
They take a traditional
giveaway to a whole new
level.

33. Choose to give your pens in a
case or pouch for a more
professional audience that will
appreciate the sophistication
of such an item.

34. READY TO SHOP?
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