The document discusses crafting an effective elevator speech to motivate others about an organization. It provides tips for making the speech concise yet impactful in a crowded information space. The speech should focus on why the organization's mission is unique and important to the audience through stories and a call to action. Attendees are then instructed to practice their elevator speeches in pairs to introduce their organizations in 30 seconds.

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GOING UP!
Crafting an Elevator
Speech that Motivates
with Jacqueline Wolven

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TELLING YOUR STORY
To make people care… quickly.

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CROWDED
SPACE
We are inundated with
information.
We are busy.
We are distracted.
Our listening skills are a
bit broken.
You aren’t asking in a way
we can hear.

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WHY DOES IT MATTER?
Every organization has needs
and someone can fill them,
but you have to be able to articulate them.

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WHY
ISN’T IT
WORKING?
• Too broad – don’t try to
say everything!
• Too bland
• Too long
• Not targeted
• Focused on you, not
your audience

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LET’S SEE WHERE WE
ARE RIGHT NOW

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WHAT SHOULD
IT SOUND LIKE?
Going all the way to the top with the right words!

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WHY IS YOUR
ORGANIZATION
SPECIAL?
• What is your mission and
what makes it unique?

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USE THE
WORD
“YOU”
• Why would your
organization matter to
the person you are
talking about?

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CREATE A
MEMORY
• Analogies, stories,
connections that will
make a bolder
statement

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DON’T BE A
ROBOT
• Be a real person sharing what
you love – your passion will
shine through

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HAVE A CALL
TO ACTION
• Give them a reason to
connect to the organization –
an invite, offer, tool, or
experience they can have
with you

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REHEARSE BUT DON’T
MEMORIZE
• Remember? You are not a robot!

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LET’S PRACTICE

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WRITE DOWN SOME
NOTES
• What is your mission?
• Why did you get involved?
• How has the organization made a
difference in your life or community?
• How can someone else get involved?

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EVERYBODY UP!
You’ll find a partner.
Introduce yourself in case they may not know you well.
Then share your story.
Each person should take about 30 seconds.
I’ll keep time and call out “Change partners!” when it’s
time to find another partner.

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GET YOUR MESSAGE
ACROSS - FAST
You care about the work you are doing – share that
passion and it will ignite!

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JACQUELINEWOLVEN.COM
Twitter: @jackiewolven
Facebook: Jacqueline Wolven
Email: jacquelinewolven.com
Ask
Jacqueline!