Gavin Baker of Moxley Carmichael presented to Knoxville Chamber and Knoxville American Marketing Association members titled, “Time for A Social Media Plan” when you're off to a great start with a blog, a Facebook page and a Twitter account, but how do you decide what to post where and when?

1. Time for a Social Media Plan Progressive Marketing Summit | January 27, 2011

2. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.

3. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ”

4. How many...?

5. 5 Social Media

7. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller

8. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs

9. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!

10. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Short public engagement, active audience Pictures and video Video channels and embedded video

11. 15 Find Nemo

12. 15 Start with your schedule

13. 15 Build your actions

14. 15 Cross post

15. 19 19 Case Study Bobble Brush Toothbrush Stand

16. 19 19 Case Study Bobble Brush Toothbrush Stand

17. 19 19 Awareness Engagement Traffic Framework

18. 15 Network. Build. Engage.

19. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com

20. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact

21. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References