In this presentation, Arpit introduces the topic of SMAC and associated trends. Arpit's interest area lies in Predictive Analytics where he is fascinated by how past data can be used to predict the future.

1. SOCIAL , MOBILE, ANALYTICS, CLOUD
Name: Arpit Dugar
Email : arpit.dgr@gmail.com
Twitter Id: @arpit_dgr
College : University School Of Information Technology,
GGSIP University, Delhi
Year/Sem : 4thyr/8th Sem
Branch : Electronics and Communication

2. what is SMAC?
We all are familiar with the terms social, mobile, analytics, cloud
and their individual contributions to the IT-business industry;
helping organizations grow.
But the new enterprise model being adopted by organizations
around the world is the amalgamation of these technologies.
YES, the power lies in the synergy of Social, Mobile, Analytics and
Cloud, popularly known as the SMAC stack.
Store and
access large
amount of
shared data
from
anywhere in
the world
Connecting
companies with
customers, Provide
valuable
feedback, powerful
marketing platform
analyzing trends:
predictive
analysis of BIG
DATA, Targeted
customers,
identifying
strength and
weaknesses
On the go
interaction
between
employees &
customers, easy
reach to millions of
customers through
smart phones

3. Number of companies are nowadays adopting this new IT business model for
reaching customers by efficient marketing strategies which eventually increases
their revenues and contribute to the growth of the organization.
• Sponsored Ads and Recommendations on our web browser or social networking
websites is one of the examples of how SMAC is being realized by the companies,
especially e-commerce companies.
• Getting discount messages on your phone from a store based upon your
previous purchases is another example of its implementation in the retail business.
how it WORKS ?
Social
•Social networks provide a new ecosystem for B2B,B2Cand
C2C interactions; smart phones being the largest platform,
people provide meaningful data and feedback.
Cloud
•User Data is stored on the cloud which is accessible
throughout the world
Analytics
•Companies harness the data, analyze them to predict market
trends and future prospects
•Based upon the analysis companies take necessary steps,
•Targeted customers: One to One marketing

4. current TRENDS & future PROSPECTS ..
Before analyzing the current trends of how SMAC is being used by companies,
Let us look at a few stats..
• Number of unique mobile users as of 2015 : 3.8 billion
(more than 50% of the world population)
• Number of smart phone users as of 2015 : 2 billion
• Number of Active social media accounts as of 2015 : 2 billion
(About 30% of world population)
• Big Data- Analytics market is expected to grow up to $30 billion
In 2015
• As of 2015, the current market value of cloud services is about
$100 billion.
These huge numbers led to the emergence of SMAC couple of years back
that blends these four technologies; Social, Mobile, Analytics and Cloud
and provide a new ecosystem for IT- enterprise sector with billions of people
Connected through mobiles and social network, a perfect opportunity for
Businesses to target customers, increase revenues and eventually grow.

5. So, this latest trend in the IT-enterprise sector is productive enough
for organizations and is compelling them to give up the old IT
driven business style and strategies that were build before the era of
big data, social media & cloud and adopt this new IT Architecture
to stay in the race and gain a competitive edge over other
companies.
Why companies are attracted towards SMAC driven IT enterprise model?
• Provides a new way to reach plethora of customers through Social Media
And Smart phones.
• Cut costs and geographical boundaries : Cloud Computing
• To prepare for challenges of future businesses.
Now the total full year revenue of Indian IT sector for SMAC
Driven services is about $130 billion and is expected to grow up
to $200 billion by 2020.
All major IT giants like Cognizant , Infosys, Wipro, Tech Mahindra and
many more Mid Caps are already providing and expanding their SMAC
Based services.

6. my INTEREST area..
I would like to work in the field of Data Analytics.
The idea of predicting the future trends in businesses fascinates me a lot.
With ever increasing data(nowadays called the big data)
coming from number of sources(social media and smart phones being
the biggest platform) could prove to be an inevitable asset for businesses
if analyzed to Study past trends and future scenarios.
Some of the best examples of this are Evolution of new marketing strategies
like Targeted customers, One to One Marketing etc which are proving to
be fruitful for the companies associated with Businesses across various domains.
My objectives With this internship would be to learn and increase
my skill set in the field of Data analytics , provide efficient business strategies
and solutions to clients and build foundation for my career path.

7. Bottom Line
Businesses around the world need to adapt to new market situations and
adopt this new IT enterprise model “SMAC” and likewise the IT sector need to
expand themselves to provide SMAC based services and solutions; for both kind of
Businesses to remain in race and gain a competitive edge.
THANK YOU