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Ben & Jerry's Growth

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Marcus McGowan
Marcus McGowan

Ben Cohen and Jerry Greenfield founded Ben & Jerry's ice cream in 1978 after taking an ice cream making course. They started with one scoop shop in Vermont. Ben & Jerry's now has over 580 franchised scoop shops worldwide serving unique ice cream flavors. The company is known for its fun marketing promotions and socially conscious management style that empowers employees.

Educación
1 de 13
BEN + JERRYS ! LAURA + NAOMI
Background! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sizeeeeee ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing  Promotions .. Advertising .. !
Free Cone Day !!   On 29th April 2008 they celebrated our 30th birthday year with Free Cone Day . The party was a huge hit, with Ben & Jerry’s scoop shops across the UK - and the world - serving up thousands of scoops, absolutely free!   Free Cone Day was first celebrated back in 1979, in the original Ben & Jerry’s Scoop Shop The day was created to thank loyal customers for their support during Ben & Jerry’s first year in business.   In keeping with one of Ben & Jerry’s original mottos - "Business has a responsibility to give back to the community" each Ben & Jerry’s Scoop Shop elected a local charity and collected donations on the day.                       
Management  ,[object Object]
Management style x ,[object Object]
Purpose  Services and products of Ben & Jerry’s.
Ice cream x ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finance  ,[object Object]
Profit x ,[object Object]
Facts  ,[object Object],[object Object],In 1983,Ben & Jerry’s made the world's largest ice cream sundae – weighing in at 27102 pounds . After asking Brits to suggest names for a particularly British flavour , Ben & Jerry’s introduced ‘ Cool Britannia’ variant in 1996.       In 1983,Ben & Jerry’s made the world's largest ice cream sundae – weighing in at 27102 pounds . After asking Brits to suggest names for a particularly British flavour , Ben & Jerry’s introduced ‘ Cool Britannia’ variant in 1996.       Economic Mission : To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees. Social Mission : To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally . Economic Mission : To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.
[object Object],

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Ben & Jerry's Growth

  • 1. BEN + JERRYS ! LAURA + NAOMI
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  • 4. Marketing  Promotions .. Advertising .. !
  • 5. Free Cone Day !!   On 29th April 2008 they celebrated our 30th birthday year with Free Cone Day . The party was a huge hit, with Ben & Jerry’s scoop shops across the UK - and the world - serving up thousands of scoops, absolutely free!   Free Cone Day was first celebrated back in 1979, in the original Ben & Jerry’s Scoop Shop The day was created to thank loyal customers for their support during Ben & Jerry’s first year in business.   In keeping with one of Ben & Jerry’s original mottos - "Business has a responsibility to give back to the community" each Ben & Jerry’s Scoop Shop elected a local charity and collected donations on the day.                       
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  • 8. Purpose  Services and products of Ben & Jerry’s.
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