media literacy

1. ki
THE MEDIUM IS THE MESSAGE
mgr Radosław Wolski

2. what is medium ?

3. let's play
Roles:
● a medium
● a few noises of chorus / disturbers
● a message receivers / customers
A scenes:
● phone calling
● a keyword without speaking
● call a ghost / virtual person

4. broadcaster, medium, receiver
● sender / broadcaster use medium to communicate
● can't separate content from medium

5. types of content
● text
● visual (graphic, images, icons, sign language)
● audio-visual

6. media, new media
● what we call a media?
● what media do U use?
● which from these do U like to use?
● which are interactive?
● link each other with characteristic type of content

7. yes, we (consumers) like interactivity
and audio-visuals content
● imagine a museum with new technology and museum that
we know from the past – see, but don't touch anything!

9. media literacy
● competencies that enable people to analyze, evaluate, and
create messages
● we „read“ a „text“ of culture
● a text of culture can be everything!
(art painting, theatre play,
clothes, games, webpages,
literature, film, music, etc.)

10. analyze content
● https://archive.org/
● conclusions can show us the truth of our time, culture & who
we really are

11. the medium is the message
● „Understanding media: the extensions of man“ 1964,
Marshall McLuhan

17. internet
● M. McLuhan name world community as global village before
internet era
● what is internet?
● what is the characteristic / structure of internet?

18. liveplasma.com
(a structure)

19. compare
● as media receiver, compare literature content with internet
webpage

20. characteristic
● unlimited
● without beginning and without the end
● digital ontology is hyper
(hypertext, hiperlinks, hyperspeed)

21. what is real, what is virtual?

31. think...
● how we get experience...
● how we discover world...
● do U use media?
● do U analyze what U receive?

32. we create...
● words
● images
● artifacts
● potentiality and virtual worlds
we create the world.
we create ourselves.