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Como Construir Sua Imagem Pessoal No LinkedIn

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Márcio Bertot
Márcio Bertot

Apresentação da minha palestra realizada no evento "A Nova Era das Vendas Digitais", promovido pela Hub Education (Unità Faculdade). O que você vai aprender nessa apresentação: ✅ A importância de se ter uma imagem forte em um canal digital ✅ O erro #01 que você deve evitar ao se posicionar nos canais ✅ Como gerar 3x mais negócios usando a melhor rede do mundo

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COMO CONSTRUIR SUA IMAGEM PESSOAL NO LINKEDIN por Márcio Bertot
MINHA PROMESSA -A importância de se ter uma imagem forte em um canal digital -O erro #01 que você deve evitar ao se posicionar nos canais -Como gerar 3x mais negócios usando a melhor rede do mundo
MEU “BACKGROUND” -12 anos de experiência como profissional de vendas -03 anos como empreendedor e parceiro de agências -Atualmente, tenho minha própria consultoria
MERCADO B2C
TEXTO Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto LINK
COBERTURA DA RECOPA SUL-AMERICANA 2014
LINK
MERCADO B2B
RESULTADO DE SEIS MESES -Conexões com 268 C-Levels de São Paulo e Campinas -24 reuniões de descoberta agendadas -R$ 1,2 milhões em oportunidades -Contratos de seis dígitos
bit.ly/HubEdu-Network
LINK
NÚMEROS INTERESSANTES -Taxa de conversão 3x maiores que a do Google Ads -04 de cada 05 usuários são responsáveis por decisões -Segunda plataforma de marketing / vendas B2B mais usada Fonte: LinkedIn
PERFIL CAMPEÃO
LINK
LINK
LINK
LINKEDIN OUTBOUND
MENSAGEM DE INVITE “Oi, [First Name]! Vi que temos alguns amigos em comum e que também somos da Região de Campinas. Será um prazer ter você como conexão”.
FOLLOW UP “[First Name], obrigado por se conectar comigo e seja bem vindo a minha rede de contatos aqui no LinkedIn. Atualmente, eu ajudo pequenos e médios negócios a crescer por meio de táticas não-convencionais que eu ensino na minha consultoria em marketing e vendas. 📊 E você? O que de melhor tem para oferecer aos meus contatos e a mim? P.S. Quem sabe podemos fazer bons negócios juntos”.
LINK
LINK
LINKEDIN INBOUND
LINK
PORQUE VIRALIZOU -Compartilha uma perspectiva brutalmente honesta sobre o fracasso e como se recuperar dele. -A linha de abertura é tão boa que você quer continuar lendo. -O takeaway é poderoso: “Meu pior medo aconteceu e ainda estou vivo”. Fonte: Hubspot
PORQUE VIRALIZOU -Inverte a narrativa concentrando-se em falhas (as pessoas no LinkedIn tendem a se gabar de suas vitórias). -Oferece vulnerabilidade compartilhando uma história de trabalho embaraçosa. -Uso de figuras numéricas: 1 milhão de destinatários de e-mail. Isso cria um impacto maior em sua história. Fonte: Hubspot
GERAR AUDIÊNCIA
COMO FAZER -Busca segmentada no LinkedIn (ICP) -Coleta, Invite e Follow Up -Extração dos e-mails, com o nome -Mensagem “personalizada” via e-mail
LINK
LINK
LINK
LINK
LINK
LINK
bit.ly/HubEdu-Palestra
OBRIGADO =)
Como Construir Sua Imagem Pessoal No LinkedIn

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Como Construir Sua Imagem Pessoal No LinkedIn

  • 1.
  • 2. COMO CONSTRUIR SUA IMAGEM PESSOAL NO LINKEDIN por Márcio Bertot
  • 3. MINHA PROMESSA -A importância de se ter uma imagem forte em um canal digital -O erro #01 que você deve evitar ao se posicionar nos canais -Como gerar 3x mais negócios usando a melhor rede do mundo
  • 4. MEU “BACKGROUND” -12 anos de experiência como profissional de vendas -03 anos como empreendedor e parceiro de agências -Atualmente, tenho minha própria consultoria
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  • 8. TEXTO Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto Texto LINK
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  • 10. COBERTURA DA RECOPA SUL-AMERICANA 2014
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  • 16. RESULTADO DE SEIS MESES -Conexões com 268 C-Levels de São Paulo e Campinas -24 reuniões de descoberta agendadas -R$ 1,2 milhões em oportunidades -Contratos de seis dígitos
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  • 25. NÚMEROS INTERESSANTES -Taxa de conversão 3x maiores que a do Google Ads -04 de cada 05 usuários são responsáveis por decisões -Segunda plataforma de marketing / vendas B2B mais usada Fonte: LinkedIn
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  • 38. MENSAGEM DE INVITE “Oi, [First Name]! Vi que temos alguns amigos em comum e que também somos da Região de Campinas. Será um prazer ter você como conexão”.
  • 39. FOLLOW UP “[First Name], obrigado por se conectar comigo e seja bem vindo a minha rede de contatos aqui no LinkedIn. Atualmente, eu ajudo pequenos e médios negócios a crescer por meio de táticas não-convencionais que eu ensino na minha consultoria em marketing e vendas. 📊 E você? O que de melhor tem para oferecer aos meus contatos e a mim? P.S. Quem sabe podemos fazer bons negócios juntos”.
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  • 50. PORQUE VIRALIZOU -Compartilha uma perspectiva brutalmente honesta sobre o fracasso e como se recuperar dele. -A linha de abertura é tão boa que você quer continuar lendo. -O takeaway é poderoso: “Meu pior medo aconteceu e ainda estou vivo”. Fonte: Hubspot
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  • 53. PORQUE VIRALIZOU -Inverte a narrativa concentrando-se em falhas (as pessoas no LinkedIn tendem a se gabar de suas vitórias). -Oferece vulnerabilidade compartilhando uma história de trabalho embaraçosa. -Uso de figuras numéricas: 1 milhão de destinatários de e-mail. Isso cria um impacto maior em sua história. Fonte: Hubspot
  • 55. COMO FAZER -Busca segmentada no LinkedIn (ICP) -Coleta, Invite e Follow Up -Extração dos e-mails, com o nome -Mensagem “personalizada” via e-mail
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