1. IDEAS FOR A NEW SOCIAL
MEDIA PRODUCT
Unit 25 Social Media Products

2. Lesson Goals


Be able to generate ideas for a new social media
product
Use planning documents for a website

3. Purpose
Be able to generate ideas for a new
social media product
Use planning documents for a website
What is the purpose of the proposed social media
product?

e.g. share information, communicate with
friends, meet new people, blogging....
#moodboard #users
#planning

4. Content
Be able to generate ideas for a new
social media product
Use planning documents for a website
What facilities will be available on the site?

facilities for blogging, uploading user-created
content (e.g. photos, audio-visual), instant
messaging, user profile page....
#moodboard #users
#planning

5. Users
Be able to generate ideas for a new
social media product
Use planning documents for a website
Who is the target user or membership of the site?

general public, audience targeted by age, gender,
interests, niche market
#moodboard #users
#planning

6. Plan
Be able to generate ideas for a new
social media product
Use planning documents for a website
What stages will have to be undertaken to product
the product?
 Preproduction, production and postproduction
What is the proposed launch date?
#moodboard #users
#planning

7. Advertising
Be able to generate ideas for a new
social media product
Use planning documents for a website
What are the possible revenue streams you could
use?
 Pay per click, banners, pay per instance
#moodboard #users
#planning

8. Moodboard
Be able to generate ideas for a new
social media product
Use planning documents for a website
Create a moodboard –
colours, logo, images, fonts, links
#moodboard #users
#planning

9. Your task
Be able to generate ideas for a new
social media product
Use planning documents for a website
Make initial plans for the new social media site
including:
 purpose
 content
 target user/membership
 production plan with launch date
 possible revenue streams
 moodboard
#moodboard #users
#planning