1. Team C

2. The Beginning
•1903
•Henry T. Ford Sr.
•Dearborn, Michigan

3. The Company
 Manufacturing & Distribution
 Global
 Ford, Lincoln, Mercury, and Volvo
 201,000 Employees
 90 Plants

4. Trends
Stephanie
 Knowing what consumers want
 Age
 Demographics
 International market segments

5. Trends Cont:
 Diversity
 2009 ANA
 Advertisements
 Competition
ex. Toyota sales fall…

6. Cultural Norms
Brian
Groups* Frost & Sullivan
Inclusive environment*Growth
Future contacts at Ford*More countries

7. Opportunities
An’Tneal
Fords Approach to diversity
Problem-Solving
Challenges
Communication Barriers

8. Working together
Shawn
Preparing the workforce at Ford
Benefiting from diversity.
Minimizing Challenges

9. Conclusion
Jacque’
“Their performance is determined by the breadth and the
depth of the inclusion of all people.” Ford Motor Company’s
clearly shows that if the customer base is global, diverse, and
reflects the employee’s perspective and knowledge, there is a
greater chance for success. Ford Motor Company believes that
the only way to satisfy their diverse customers is to include
their perspectives inside the company”.

10. References
 2009 ANA Multicultural Marketing &
Diversity Conference (2007-2010).
http://www.ana.net/events/conferencemtg/MC
 Ford Motor Company, About Ford, Global
Ford, Retrieved from:
http://www.ford.com, retrieved on
2/13/2010.