3. Assume that EVERYTHING begins here!
Search your name, your company and any organizations or events that involve
you to see what others might find about you… Then take action to build up
(or repair) your reputation with attention to 3 key platforms…
7. Establishing Your Professional Profile
Your living
resume and
portfolio
linkedin.com
Your
personal
home page
about.me
Your name
and story in
search
prweb.com
1 2 3
10. Get someone in your circle/field to
write about you or interview you
11. Boosting Your Online Visibility
• Use keywords (industry, organization, career..etc)
• Write, post and social share articles (blog) that
mention companies, names, organizations, clients
that will be credible and searchable.
• Post and share links about clients or industry trends.
• #Hashtags! Find popular industry conversation
hashtags and include them in your keywords and in
your social posts.
13. Your LinkedIN Profile IS your STORY
Show off your expertise
with visuals and links to
your work
Use Video and
Slideshare
Spotlight Achievements
and Actively pursue
recommendations
24. Telling Your Story
• Your Personalized Homepage
• Selling your attributes
• Your Brand Story
• What you really want potential employers to
know about what sets you apart from others.