The future of the Business Insights functions across companies lies in going beyond the management of metrics and insights! It goes beyond just adopting 'big data' or machine learning...those are table stakes. The Future will belong to those who go beyond the machine metrics and facilitate 'real' and creative decision-making.

1. Muder Chiba
METRICS
E s c h e w
?The Future of Business Insights

2. Muder Chiba
?Human

3. Muder ChibaMETRICS
U s e
Metrics are now
generated and available
for ‘action’ nodes in the
customer journey

4. Muder Chiba
INSIGHTS
P u r s u e
Insights are now to be
curated as well as
generated

5. Muder Chiba
DECISIONS
D r i v e
Evidence-based
decisions are now more
the norm than an
exception

6. Muder Chiba
Metrics
Insights
Decisions
?
Evolution

7. Muder Chiba
DECISION
ECO-SYSTEM
Scale
As the Algorithmic
Machine / Data/
Insights/ Decision
Tools are
democratised , the
agile, data-based
creative decision
faculties will make
the difference!

8. Muder Chiba
Metrics
Insights
Decisions
Decision
Eco-
System
The Future of Business Insights !

9. Muder Chiba
The Future of Business Insights
Human Insights

10. Igniting Insight
muder.chiba@gmail.com