4. WHAT IS CORPORATE SOCIAL
RESPONSIBILITY
Is defined as the voluntary activities undertaken by a
company to operate in an economic social and
environmental sustainable manner.
CSR is about how companies manage the
business processes to produce an overall positive
impact on society.
Corporate Social Responsibility is the continuing
commitment by business to behave ethically and
contribute to economic development while
improving the quality of life of the workforce
and their families as well as of the local
community and society at large.
5. REASONS FOR CSR ACTIVITIES
CSR activities are important to and
even expected by the public.
CSR activities help organization
hire and retain the people they
want.
CSR activities contribute to
business performance.
6. Analysis of the definition by the World Business Council
For Sustainable Development
o Expectation of stakeholders that companies should behave ethically
o Expectation that business should contribute to economic
development
o Expectation that business should improve the quality of life of its
workforce and their families
o Expectation that business should play active part in the
improvement of the society
7. The Principles of CSR
• Sustainability
• Accountability
• Transparency
8. Sustainability
Sustainability is concerned
with the effect which action
taken in the present has
upon the options available in
the future.
Sustainability implies that
society must use no more
of a resource than can be
regenerated.
9. Example:
Raw materials of an extractive nature, such as coal, iron or
oil, are finite in quantity and once used are not available
for future use. At some point in the future therefore
alternatives will be needed to fulfill the functions
currently provided by these resources. This may be at
some point in the relatively distant future but of more
immediate concern is the fact that as resources become
depleted then the cost of acquiring the remaining
resources tends to increase, and hence the operational
costs of organizations tend to increase.
10.
11. Accountability
Accountability is concerned
with an organization
recognizing that its actions
affect the external environment,
and therefore assuming
responsibility for the effects of
its actions.
13. Transparency
Transparency is necessary to build
trust with stakeholder.
The key to transparency is voluntarily
disclosing information.
Mostly through annual report.
Example:
“Publish what you pay”
14. Effects of organizational
activity
• The utilization of natural resources as a part of its
production process.
• The effects competition between itself and other
organization in the same market.
• The enrichment of a local community through the
creation of employment opportunities .
• And more recently the greatest concern has been with
climate change and the way in which the emission of
greenhouse evolve this.