Breaking into the Malaysian wholesale and retail network
1. Breaking into the Malaysian Wholesale and Retail Network as a Small SME Manufacturer: A Case Study Mohd. Murray Hunter School of Bioprocess Engineering Kolej Universiti Kejuruteraan Utara Malaysia
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3. Malaysia Underdeveloped Market Developing Market Developed Market Beginning to rely on imports again: Colgate, Unilever Aspect of market globalisation Market segmentation still weak; along ethnicity lines only Large customers developing bringing more market concentration Still undeveloped logistic systems Category management still in infancy Local firms exporting to the world Still many market gaps Global trends do not necessary follow Poor Innovation
4. Manufacturer National Distributors Wholesalers Consumers Hypermarkets Super- markets Sundry Stores Convenience Stores Chinese Medical Halls Malaysian Retail Market Channels & Structure
13. Klang Valley & Central Region (N. Sembilan) 35% Southern Region (Johor & Melaka) 15% Perak 8% Penang 5% Kedah/Perlis 15% Pahang 8% Kelantan/Terengganu 8% East Malaysia 6% Approximate National Market Break-Up