An introduction to chatbots

1. Chatbots
By: Murray Newlands

2. Who am I
• Founder
• Chattypeople.com
• Twitter 1.5 million
• Facebook 48,000
• Instagram 115,000
• YouTube 30,000
• Pinterest 40,000
• FORBES.com
• Entrepreneur.com

3. What are chatbots?

4. Where are chatbots?

5. What can bots do?

6. Why bots?

7. Facebook sees $$$$$$ =
100,000 chatbots 1 year
later

8. • This about which social networks
• Facebook is rich
• Twitter is public

14. 2 Types of chatbot
• AI chatbots
• Pre scripted chatbots

15. Computers... what can
do wrong?
• “Facebook has scaled back its ambitions and
refocused its application of "artificial
intelligence" after its AI bots hit a 70 per cent”
• Even with Facebook’s money and team AI is not
ready yet

16. Computers... what can
do wrong?
“Microsoft created a chatbot that tweeted about its admiration for Hitler
and used wildly racist slurs against black people before it was shut down”

17. Scripted chatbots
• No Artificial Intelligence
• Trained to do one thing (few things)
• Only as smart as it is programed to be
• Communicates in a structured manner

18. Ok what about my
company

19. What to think about
• What is the user’s need?
• Content is the user experience?
• Use a tool or platform – easy to get started/ change
• Test and iterate
• Publish and promote
• Test and iterate

20. Tools
• Chattypeople - Freemium
• Chatfuel - Freemium
• ManyChat –starts at $10

21. How to think about
chabots
• Think about bots like another user – with limitations
• Bots are similar to you an me in that:
• -they have profile photos
• -names
• -can be mentioned or DM’d
• -they can post messages
• -they can upload files
• -they can be given personality – conversation style

22. Making a great bot
• Introduce the bot “Hi I am a x bot”
• Never leave the user unsure
• Account for typos
• Make help an easy option
• Make human / operator an easy option

23. The Do’s & Don’ts
• Keep it simple to start
• Find problems
• It enhances people not
replacing them

24. Where are your users?
• This about which social networks
• Facebook is rich
• Twitter is public

29. • Small companies win with
• PERSONALITY