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Rijkmuseum's YouTube Strategy for Education & Entertainment

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MuseumNext
MuseumNext

Wouter van der Horst Educator Digital Learning Rijksmuseum

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Wouter van der Horst - Educator Digital Learning 
 @rijkmuseum My difficult dutch name
Our YouTube Strategy
Why YouTube? Education & Entertainment
Different target audiences = multiple channels
Objective: connecting visual cultures
Objective: stimulate creativity
What is a museum visitor? What is a museum? How can I export museum experiences outside the walls of my museum? What helps me to create meaningful content?
Rijkmuseum's YouTube Strategy for Education & Entertainment

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Rijkmuseum's YouTube Strategy for Education & Entertainment