Visitors - who wants them and where can we find them?
•Descargar como PPT, PDF•
1 recomendación•370 vistas
Paul Jardine, Jura Consultants Presentation from the Museums Galleries Scotland 'Fortune Favours the Brave' conference, September 2013
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (8)
Similar a Visitors - who wants them and where can we find them?
Similar a Visitors - who wants them and where can we find them? (20)
Más de Museums Galleries Scotland
Más de Museums Galleries Scotland (20)
Último
Último (20)
Visitors - who wants them and where can we find them?
- 1. Visitors – Who wants them and where can we find them? Paul Jardine Jura Consultants @JuraConsultants #MGSConf @MuseumsGalScot
- 2. MUSEUMS GALLERIES SCOTLAND FORTUNE FAVOURS THE BRAVE 12th September 2013
- 3. ENGAGING AUDIENCES Paul Jardine Jura Consultants
- 5. Engaging Audiences • The Challenge • The Process • The Results
- 7. Taking Part in Scotland, 2008 Attendance at arts and cultural events amongst Scottish adult population How often attended in last 12 months 2008 2004 (%) 2006 (%) 2008 (%) Once (%) 2 or 3 times (%) 4 or more times (%) Cinema 52 57 55 5 15 36 Museums 30 30 32 9 13 10 Art galleries 25 24 27 8 11 8 Rock and pop music 24 22 27 8 11 9
- 8. DCMS Taking Part 2012/13 Quarter 1 Proportion who have visited a museum or gallery in the last year, 2005/06 to July 2011 – June 2012
- 9. Proportion who have visited a museum or gallery in the last year, by ACORN group, July 2011 – June 2012 Proportion who have visited a museum or gallery in the last year, by ACORN group, July 2011 – June 2012
- 10. Leeds Armouries What Visitors Enjoy Most
- 11. Leeds Armouries What Visitors Enjoy Least
- 14. ‘Hot’ Audiences • Action Seekers • Education Enhancers • Entertain the Children • General Enthusiasts • Collection Enthusiasts • Family Focussed • Cost Conscious
- 15. ‘Warm’ Audiences • Collection Enthusiasts • Not Yet But Will • Recent Potential Returners • Active & Interested Family Focussed • Active & Interested Heritage Generals
- 16. ‘Cold’ Audiences • Remote Enthusiasts • Transport Deficient • Interested but Unaware • Time Challenges • Arms and Armour Rejecters
- 17. Fort Nelson Visitors Enjoyed Most
- 18. Fort Nelson Visitors Enjoyed Least
- 20. • Family Focussed • Cost Conscious • Action Seekers • • Entertain the Children • • Curious • Recent Potential Returners • Active & Interested Family Focussed General Enthusiasts Collection Cost Conscious • Active &Interested Heritage Generals Enthusiasts • Entertain the Children • Transport Deficient • Location Aware • Time Challenges • Arms and Armour Rejecters • Interested but Unaware
- 21. Geffrye Museum Influences on future visits
- 23. Geffrye Museum
- 24. • • • • • • • Learning New Recruits Pass Time in a Beautiful Place Specific Interest. Homes, Gardens, Decorative Arts Interest: Historic Buildings & Site Visit with Friends Atmosphere • Current Exhibition • Depends on the Event • Specific Interest. Schedule Homes, Gardens, Unappealing Decorative Arts • Too Busy Interest: Historic • Uniformed Buildings & Site • Not Relevant • Visit with Friends • Think Museums are • Pass Time in a • Beautiful Place • For Inspiration Boring • Cannot Visit More due to Geography
- 26. Visitors – Who wants them and where can we find them? Paul Jardine Jura Consultants @JuraConsultants #MGSConf @MuseumsGalScot