This Is My New Color Theory

1. COLOR
THEORY

2. THE COLOR WHEEL

3. THE COLOR WHEEL
 Primary Colors
 Red
 Yellow
 Blue
 These are the most basic colors and can combine to
make all other colors.
 They are equal distance from each other on the color
wheel.
 Secondary Colors
 Green
 Orange
 Violet
 Made by combining equal amounts of 2 primary colors.

4. COOL COLORS
 Colors on the blue side
of the spectrum are
known as cool colors
and include blue,
purple and green.
 These colors are often
described as calm, but
can also call to mind
feelings of sadness or
indifference.

6. WARM COLORS
•Colors in the red area of
the color spectrum are
known as warm colors
and include red, orange and
yellow.
•These warm colors evoke
emotions ranging from
feelings of warmth and
comfort to feelings of anger
and hostility.

8. UNDERSTANDING COLOR IN
DESIGN
 Colors often have different meanings in various cultures.
And even in Western societies, the meanings of various
colors have changed over the years. But today in the U.S.,
researchers have generally found the following to be
accurate.

9. U.S. FLAG COLORS
 In the U.S. flag, white
stands for purity and
innocence. Red represents
valor and hardiness, while
blue signifies justice,
perseverance, and vigilance.
The stars represent the
heavens and all the good
that people strive for, while
the stripes emulate the
sun's rays.

10. COLOR PSYCHOLOGY -
BLACK
 the wearer seem aloof or evil. Villains,
such as Dracula, often wear black. The
absence of color.
 The color of authority and power.
 It is popular in fashion because it makes
people appear thinner. It is also stylish
and timeless.
 Black outfits can also be overpowering, or
make

11. APPLYING BLACK IN
DESIGN

12. COLOR PSYCHOLOGY -
WHITE
 The combination of all colors combined. We see
white light until it is split into a rainbow through
a prism.
 Brides wear white to symbolize innocence and
purity.
 Reflects light and is considered a summer color.
 Popular in decorating and in fashion because it is
light, neutral, and goes with everything.
 It is a symbol for good; the white knight, white
cowboy hat, angels.
 Doctors and nurses wear white to imply sterility.

13. APPLYING WHITE IN
DESIGN

14. COLOR PSYCHOLOGY -
BROWN
 Solid, reliable brown is the color of earth and is
abundant in nature.
 Light brown implies genuineness while dark
brown is similar to wood or leather.
 Brown can also be sad and wistful.
 Men are more apt to say brown is one of their
favorite colors.

15. APPLYING BROWN IN
DESIGN

16. COLOR
PSYCHOLOGY - RED
 The most emotionally intense color, red stimulates a faster
heartbeat and breathing. It is also the color of love.
 Red clothing gets noticed and makes the wearer appear
heavier. Since it is an extreme color, red clothing might not
help people in negotiations or confrontations.
 Red cars are popular targets for cops and thieves.
 In decorating, red is usually used as an accent. Decorators
say that red furniture should be perfect since it will attract
attention.
 The most romantic color, pink, is more tranquilizing.
Sports teams sometimes paint the locker rooms used by
opposing teams bright pink so their opponents will lose
energy.

17. APPLYING RED IN
DESIGN

18. COLOR PSYCHOLOGY -
BLUE
 The color of the sky and the ocean, blue is
one of the most popular colors.
 It slows the pulse and cools your body
temperature.
 Peaceful, tranquil blue causes the body to
produce calming chemicals, so it is often
used in bedrooms.
 Blue can also be cold and depressing.
 Fashion consultants recommend wearing
blue to job interviews because it symbolizes
loyalty.
 People are more productive in blue rooms.
 Studies show weightlifters are able to
handle heavier weights in blue gyms.

19. APPLYING BLUE IN
DESIGN

20. COLOR PSYCHOLOGY -
YELLOW
 Cheerful sunny yellow is an attention getter.
 While it is considered an optimistic color, people
lose their tempers more often in yellow rooms,
and babies will cry more.
 It is the most difficult color for the eye to take in,
so it can be overpowering if overused.
 Yellow enhances concentration, hence its use for
legal pads.
 It also speeds metabolism.

21. APPLYING YELLOW IN
DESIGN

22. COLOR PSYCHOLOGY -
GREEN
 Currently the most popular decorating color,
green symbolizes nature.
 It is the easiest color on the eye and can improve
vision.
 It is a calming, refreshing color.
 People waiting to appear on TV sit in "green
rooms" to relax.
 Hospitals often use green because it relaxes
patients and is said to have healing powers.
 Dark green is masculine, conservative, and
implies wealth.

23. APPLYING GREEN IN
DESIGN

24. COLOR PSYCHOLOGY -
ORANGE
 Orange is a combination of yellow and red and is
considered an energetic color.
 Orange calls to mind feelings of excitement,
enthusiasm, and warmth.
 Orange is often used to draw attention, such as
in traffic signs and advertising.

25. APPLYING ORANGE IN
DESIGN

26. COLOR PSYCHOLOGY -
PURPLE
 The color of royalty, purple connotes luxury,
wealth, and sophistication.
 It is also feminine and romantic.
 However, because it is rare in nature, purple can
appear artificial.

27. APPLYING PURPLE IN
DESIGN

28. Color and How t0 Affects Your Mood

29. THANK YOU FOR
WATCHING
Creat By
MUSTAFA