BlueGrace Logistics has experienced strong growth, increasing sales 400% since 2009 through a focus on social media. The CEO discusses how social media is integrated into their business culture and strategy. Employees are encouraged to use internal social platforms to improve morale and reduce training costs. Externally, BlueGrace leverages social media like Facebook, Twitter, and LinkedIn to market to customers, build partnerships, and increase their brand recognition, leading to new leads and higher customer satisfaction. Metrics show BlueGrace's social media-driven web traffic has increased over 105%, demonstrating how adapting a social strategy can provide a significant ROI.