The word is out. Law firms are producing content and getting on social media. Thing is, most firms lack a content and social media strategy. Without a strategy, you're just spinning your wheels. In this webinar, we will go through the process of crafting a strategy to become a thought leader, build your brand and become a valuable resource for people who use, need and refer your services.

1. A Winning Social Media and Content Strategy
for Your Law Practice
#LawFirmSocial

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5. About our presenter
Tim Baran
‣ Law firm library director, 12 golden years
‣ CLE consultant, 3 teeter-totter years
‣ Legal tech content director & blog editor, 5
energizing years
‣ CMO, current education. Yeah, I’m old
‣ Passionate about access to justice
‣ Podcast geek
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6. Poll Slide #1: Firm Size
• Solo
• 2-5
• 6-10
• 11-25
• 26+
How big is your
firm?
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7. Document
a Content
Strategy
Develop a
Social
Media
Plan
Build a
Thought
Leadership
Platform
Grow Your
Firm
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8. Content Strategy
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9. Poll Slide #2: Content Type
• Blogs
• E-Book & White Papers
• Webinars
• Podcasts
• Other
What content
do you
produce?
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10. Content Overload
In-house counsel are drowning in content.
Yet Law firms plan on producing even more content.
And 75% lack a documented content strategy.
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Source: 2017 State of Digital & Content Marketing Survey

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Source: Greentarget and Zeughauser Group

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Where’s the Disconnect?

13. Everything should
be made as simple
as possible but not
simpler.
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14. Content Strategy: Goals
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Brand awareness
Get new clients
Generate revenue

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16. Content Strategy: Who?
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Demographic
Needs
Objectives
Behavior patterns

17. Start With the Client and Work Backward
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18. Document Your Strategy
A goal unwritten is just a wish.
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19. Content Plan
What topics will you cover?
What content formats will you produce?
How often will you produce content?
Which platforms will you use?
What are your calls to action?
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20. Content Plan: Topics
Client Centric
Provides Guidance or Value
Non-Promotional
Personable and free of jargon
Sharable
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21. Content Plan: Formats
Blog Posts
Video
Webinars
Podcasts
E-books
White Papers
Infographic
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22. Content Plan: Frequency
Whatever your bandwidth permits.
A good rule of thumb is to start weekly and assess.
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23. Content Plan: Platforms
WordPress
Medium
LinkedIn Publisher
iTunes/Stitcher/SoundCloud
YouTube/Vimeo
GoToWebinar/Zoom
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24. Content Plan: Calls to Action
Service Page
Consultation Form
Gated Content
Email Newsletter Subscription
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25. Editorial Calendar
Publish date
Author
Headline
Keyword
Target audience
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Call to Action
Category
Content Type
Status

26. Repurpose & Curate
Repurpose content: Don’t reinvent the wheel
Curate content (Feedly.com, Twitter Lists) to add
value and build relationships
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27. Feedly.com:
Let Your Favorite Comes to You
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28. Social Media Plan
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29. Poll Slide #3: Social Media
What social media platforms do you use?
• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram or Pinterest
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31. Strategy = Content + Relationships
Provide value
Stay top of mind
Develop relationships
Demonstrate thought leadership
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32. Building Relationships
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34. I co-founded Start Here HQ with three
amazing individuals.
What may be even more amazing is
that the four of us met on Twitter.
-Alix Devendra
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https://devendra.design/blog/2017/6/19/start-here

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36. Add Paid Social
to the Mix
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40. Thought Leadership
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42. Minimum Viable Audience
Clients come to you
Practice what you want
Build new services or app
Feedback loop
Industry recognition
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44.  Identify 5-10 keywords or
phrases.
 Create an Editorial Calendar
in Google Sheets and map
out weekly content using the
keywords.
 Identify 20 people you want
to connect with on LinkedIn
and Twitter and engage.
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45. Tim Baran
www.good2bsocial.com
tim@good2bsocial.com
Twitter: @tim_baran
MyCase
www.MyCase.com
support@mycase.com
800-571-8062
Contact Us
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46. Thank you
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