SlideShare una empresa de Scribd logo
1 de 26
Xtra! Xtra! Read all About it!  Effective E-Newsletter and E-mail Campaigns
Introductions and expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workshop overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning your e-mail campaigns ,[object Object],[object Object],[object Object],[object Object],Donor Campaign E-mail Plan Publication Date Content Contributors Notes June 15, 2009 ,[object Object],[object Object],[object Object],Executive Director Program Manager Get photo of executive director in action July 15, 2009 ,[object Object],[object Object],[object Object],[object Object],Grants Writer Program Manager  Incorporate thermometer image for campaign total August 15, 2009 ,[object Object],[object Object],[object Object],Board Chair Executive Director Event photos from campaign announcement
Planning your e-mail campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An effective e-newsletter in 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post mortem (e-mail metrics & campaign evaluation) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expanding your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The good, the bad and the ugly  –  Newsletter evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note:  The presenter has not assigned good, bad or ugly ratings to any of these newsletters!
Q & A  ,[object Object]
Xtra! Xtra! Read all About it!  Effective E-Newsletter and E-mail Campaigns

Más contenido relacionado

Más de CanadaHelps / MyCharityConnects

Holiday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign SuccessHoliday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign SuccessCanadaHelps / MyCharityConnects
 
How Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactHow Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactCanadaHelps / MyCharityConnects
 
Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours! Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours! CanadaHelps / MyCharityConnects
 
From GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional OpportunitiesFrom GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional OpportunitiesCanadaHelps / MyCharityConnects
 
Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar CanadaHelps / MyCharityConnects
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesCanadaHelps / MyCharityConnects
 
Building a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayBuilding a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayCanadaHelps / MyCharityConnects
 
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause PartnershipsTeam Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause PartnershipsCanadaHelps / MyCharityConnects
 
Des idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisanceDes idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisanceCanadaHelps / MyCharityConnects
 

Más de CanadaHelps / MyCharityConnects (20)

Holiday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign SuccessHoliday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign Success
 
How Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactHow Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater Impact
 
Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours! Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
 
Building Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & StakeholdersBuilding Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & Stakeholders
 
From GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional OpportunitiesFrom GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional Opportunities
 
Engaging Major Donors on GivingTuesday
Engaging Major Donors on GivingTuesdayEngaging Major Donors on GivingTuesday
Engaging Major Donors on GivingTuesday
 
Ideas for GivingTuesday
Ideas for GivingTuesdayIdeas for GivingTuesday
Ideas for GivingTuesday
 
Innoweave webinar full deck
Innoweave webinar full deckInnoweave webinar full deck
Innoweave webinar full deck
 
The Evolution of a Planned Giving Program
The Evolution of a Planned Giving ProgramThe Evolution of a Planned Giving Program
The Evolution of a Planned Giving Program
 
Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar
 
The Future of Volunteer Management
The Future of Volunteer ManagementThe Future of Volunteer Management
The Future of Volunteer Management
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue Egles
 
CanadaHelps 101 (March 2014)
CanadaHelps 101 (March 2014) CanadaHelps 101 (March 2014)
CanadaHelps 101 (March 2014)
 
Strategies for Renewing First Time Donor Support
Strategies for Renewing First Time Donor SupportStrategies for Renewing First Time Donor Support
Strategies for Renewing First Time Donor Support
 
What is CanadaHelps?
What is CanadaHelps? What is CanadaHelps?
What is CanadaHelps?
 
Building a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayBuilding a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesday
 
CanadaHelps 101
CanadaHelps 101CanadaHelps 101
CanadaHelps 101
 
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause PartnershipsTeam Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
 
Des idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisanceDes idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisance
 
#GivingTuesday ideas for your charity
#GivingTuesday ideas for your charity#GivingTuesday ideas for your charity
#GivingTuesday ideas for your charity
 

Último

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 

Último (20)

Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 

Lee Rose - Xtra! Xtra! Read All About It! Effective E Newsletter And Email Campaigns

  • 1. Xtra! Xtra! Read all About it! Effective E-Newsletter and E-mail Campaigns
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Xtra! Xtra! Read all About it! Effective E-Newsletter and E-mail Campaigns