Josh Muirhead - Online Storytelling: The World is Yours With a Story
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How do you impact a young child’s mind, teaching them something new, or reminding them of something extremely important? Through a story. What we learn first, we learn best, and the same could be said for how we learn. Storytelling as an art form has become evermore important through the expansion of social media within our lives. Charities and organizations looking for meaningful, long-lasting ways to convey their message are choosing to tell their story. But how do you tell your story effectively online? This session explores the sciences behind making stories stick, and resonate with your audience. We’ll look at the areas online that will share your stories, and when combined allow you to spread your messages more effectively. Finally, we’ll examine the most important storytelling of all – those stories that are generated for you by people who have used your services, and now are sharing their story with the world. Takeaways: - How to create stories people will actually remember - How to share stories online - How to create areas for others to create and share their own stories
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Social media is a hot topic at organizations big and small – everyone wants to leverage new media sites to engage with their audience. Community-building tools like Twitter, Facebook, and blogs have been an effective way for brands to reach their audience, all for a small price tag. In this session you will learn about the different tools and tactics you can use to engage with your community and attract attention to your cause. You’ll also learn from case studies of how charities, non-profit organizations and fundraising events have seen success using Web 2.0 technologies.
Attendees Will Walk Away With:
• An understanding of the social media landscape and the most popular tools you can use to connect with your community
• Concrete examples of charities that have successfully leveraged new media tools
• An action plan for getting started with your own community-building initiatives
Erin Bury
After managing public relations for tech companies, Erin joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies. As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs. A journalism grad who loves social media, Erin was a co-organizer of Twestival Toronto.Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...CanadaHelps / MyCharityConnects
Your Organization's On Social Media ... Now What?: Finding the Next Steps
Amy Sept, Nimbyist Communications
You created a profile for your organization; you’ve sent a few messages. Nobody wrote back. You (and your boss) are wondering just where that social media magic is hiding.
The magic is there, but you need a plan. The goal for this session is to give you practical information to help you identify your next steps, move your online community forward, and find the spark you’ve been looking for.
Takeaways:
- Practical “how to” information
- A framework for their your media plan
- Ideas to get your social media program moving forward
Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps
Amy Sept - You're On Social Media ... Now What?: Finding the Next StepsCanadaHelps / MyCharityConnects
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently MyCharityConnects Toronto - Measuring the Impact of Social Media [2010-11-03]
MyCharityConnects Toronto - Measuring the Impact of Social Media [2010-11-03]CanadaHelps / MyCharityConnects
Recomendados
Social media is a hot topic at organizations big and small – everyone wants to leverage new media sites to engage with their audience. Community-building tools like Twitter, Facebook, and blogs have been an effective way for brands to reach their audience, all for a small price tag. In this session you will learn about the different tools and tactics you can use to engage with your community and attract attention to your cause. You’ll also learn from case studies of how charities, non-profit organizations and fundraising events have seen success using Web 2.0 technologies.
Attendees Will Walk Away With:
• An understanding of the social media landscape and the most popular tools you can use to connect with your community
• Concrete examples of charities that have successfully leveraged new media tools
• An action plan for getting started with your own community-building initiatives
Erin Bury
After managing public relations for tech companies, Erin joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies. As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs. A journalism grad who loves social media, Erin was a co-organizer of Twestival Toronto.Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...
Erin Bury - Build It And They Will Come … Not! The Fundamentals of Building...CanadaHelps / MyCharityConnects
Your Organization's On Social Media ... Now What?: Finding the Next Steps
Amy Sept, Nimbyist Communications
You created a profile for your organization; you’ve sent a few messages. Nobody wrote back. You (and your boss) are wondering just where that social media magic is hiding.
The magic is there, but you need a plan. The goal for this session is to give you practical information to help you identify your next steps, move your online community forward, and find the spark you’ve been looking for.
Takeaways:
- Practical “how to” information
- A framework for their your media plan
- Ideas to get your social media program moving forward
Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps
Amy Sept - You're On Social Media ... Now What?: Finding the Next StepsCanadaHelps / MyCharityConnects
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently MyCharityConnects Toronto - Measuring the Impact of Social Media [2010-11-03]
MyCharityConnects Toronto - Measuring the Impact of Social Media [2010-11-03]CanadaHelps / MyCharityConnects
Try as we might to do everything ourselves, our campaigns, our programs, and our missions rely on the community for success. Technology can help us engage with our community, in real-time, throughout our planning process and in the process of changing the world. Engaging our community, online and offline, can generate the momentum we need to build a movement. And there's no stopping a movement!Amy Sample Ward - Technology and Community: Strategic Options for Building Mo...
Amy Sample Ward - Technology and Community: Strategic Options for Building Mo...CanadaHelps / MyCharityConnects
Reference materials for The Evolution of a Planned Giving Program webinar including:
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Reference Material for The Evolution of a Planned Giving Program Webinar CanadaHelps / MyCharityConnects
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Josh Muirhead - Online Storytelling: The World is Yours With a Story
- 1. The World is Yours With a Story
- 14. Thank You Twitter @ Josh_Muirhead Blog: JoshMuirhead.ca Website: Socialmark.ca